{"id":11593,"date":"2024-11-05T15:00:13","date_gmt":"2024-11-05T13:00:13","guid":{"rendered":"https:\/\/kubla.fi\/?p=11593"},"modified":"2024-11-06T09:10:05","modified_gmt":"2024-11-06T07:10:05","slug":"kansainvalinen-markkinointi","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/kansainvalinen-markkinointi\/","title":{"rendered":"Kansainv\u00e4linen markkinointi: N\u00e4in varmistat tulokset ja kustannustehokkuuden"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>Mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4l\u00adlik\u00adk\u00f6\u00adn\u00e4 olet vas\u00adtuus\u00adsa yri\u00adtyk\u00adse\u00adsi kas\u00advus\u00adta ja n\u00e4ky\u00advyy\u00addes\u00adt\u00e4 uusil\u00adla mark\u00adki\u00adnoil\u00adla \u2013 tulok\u00adset ovat se, mik\u00e4 rat\u00adkai\u00adsee. Kan\u00adsain\u00adv\u00e4\u00adli\u00adnen mark\u00adki\u00adnoin\u00adti voi olla avain yri\u00adtyk\u00adse\u00adsi kas\u00advul\u00adle, mut\u00adta sen ei tar\u00advit\u00adse olla moni\u00admut\u00adkais\u00adta tai aikaa vie\u00adv\u00e4\u00e4, kun sen toteut\u00adtaa oikein. Lue, kuin\u00adka voit hy\u00f6\u00addyn\u00adt\u00e4\u00e4 kan\u00adsain\u00adv\u00e4\u00adlis\u00adt\u00e4 mark\u00adki\u00adnoin\u00adtia tulok\u00adsel\u00adli\u00adses\u00adti ja kus\u00adtan\u00adnus\u00adte\u00adhok\u00adkaas\u00adti, j\u00e4t\u00adt\u00e4en tek\u00adni\u00adset yksi\u00adtyis\u00adkoh\u00addat kump\u00adpa\u00adnin hoidettavaksi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Markkinointip\u00e4\u00e4tt\u00e4j\u00e4 \u2013 n\u00e4in tavoitat oikeat asiakkaat tehokkaasti<\/strong><\/h2>\n\n\n\n<p>Laa\u00adjen\u00adtu\u00admi\u00adnen kan\u00adsain\u00adv\u00e4\u00adli\u00adsil\u00adle mark\u00adki\u00adnoil\u00adle on kei\u00adno lis\u00e4\u00adt\u00e4 asia\u00adkas\u00adkun\u00adtaa ja tuot\u00adtoa, mut\u00adta jokai\u00adnen mark\u00adki\u00adna on eri\u00adlai\u00adnen. Ymm\u00e4r\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 koh\u00adde\u00admark\u00adki\u00adnan asia\u00adkas\u00adpro\u00adfii\u00adlit ja osto\u00adk\u00e4yt\u00adt\u00e4y\u00adty\u00admi\u00adsen voit var\u00admis\u00adtaa, ett\u00e4 mark\u00adki\u00adnoin\u00adti\u00adbud\u00adjet\u00adti\u00adsi k\u00e4y\u00adte\u00adt\u00e4\u00e4n tar\u00adkas\u00adti poten\u00adti\u00adaa\u00adli\u00adsiin asiak\u00adkai\u00adsiin. Kump\u00adpa\u00adnin avul\u00adla voit saa\u00adda tie\u00addon ja datan sii\u00adt\u00e4, mik\u00e4 vies\u00adti puree mis\u00ads\u00e4\u00adkin mark\u00adki\u00adnas\u00adsa ilman, ett\u00e4 sinun tar\u00advit\u00adsee k\u00e4yt\u00adt\u00e4\u00e4 aikaa pereh\u00adty\u00e4k\u00adse\u00adsi n\u00e4i\u00adhin yksi\u00adtyis\u00adkoh\u00adtiin. T\u00e4m\u00e4 koh\u00adden\u00adnet\u00adtu l\u00e4hes\u00adty\u00admis\u00adta\u00adpa tuo parem\u00adpia tulok\u00adsia samal\u00adla, kun s\u00e4\u00e4s\u00adt\u00e4t aikaa ja resursseja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Lokalisaatio tuo tuloksia: tee vaikutus jokaisessa maassa<\/strong><\/h2>\n\n\n\n<p>Loka\u00adli\u00adsaa\u00adtio on muu\u00adta\u00adkin kuin sis\u00e4l\u00adl\u00f6n k\u00e4\u00e4n\u00adt\u00e4\u00admis\u00adt\u00e4 \u2013 kyse on sii\u00adt\u00e4, ett\u00e4 kam\u00adpan\u00adja\u00adsi tun\u00adtuu koh\u00addey\u00adlei\u00ads\u00f6s\u00adt\u00e4 luon\u00adte\u00adval\u00adta ja hou\u00adkut\u00adte\u00adle\u00adval\u00adta. Kun kump\u00adpa\u00adni\u00adsi hoi\u00adtaa loka\u00adli\u00adsoin\u00adnin, he var\u00admis\u00adta\u00advat, ett\u00e4 vies\u00adti ja visu\u00adaa\u00adli\u00adset ele\u00admen\u00adtit puhut\u00adte\u00adle\u00advat pai\u00adkal\u00adlis\u00adta ylei\u00ads\u00f6\u00e4. T\u00e4m\u00e4 paran\u00adtaa kam\u00adpan\u00adjoi\u00adden osu\u00advuut\u00adta ja kas\u00advat\u00adtaa kon\u00adver\u00adsioi\u00adta, jol\u00adloin bud\u00adjet\u00adti\u00adsi tuot\u00adtaa enem\u00adm\u00e4n. T\u00e4m\u00e4 voi tar\u00adkoit\u00adtaa yksin\u00adker\u00adtai\u00adsia mut\u00adta mer\u00adki\u00adtyk\u00adsel\u00adli\u00adsi\u00e4 muu\u00adtok\u00adsia, kuten pai\u00adkal\u00adlis\u00adten mak\u00adsu\u00adta\u00adpo\u00adjen lis\u00e4\u00e4\u00admis\u00adt\u00e4 verk\u00adko\u00adkau\u00adpas\u00adsa tai oikean\u00adlai\u00adsia kuvia ja sana\u00adva\u00adlin\u00adto\u00adja mai\u00adnok\u00adsis\u00adsa, jol\u00adloin tulok\u00adse\u00adna yleen\u00ads\u00e4 on tyy\u00adty\u00adv\u00e4i\u00adsem\u00adpi\u00e4 asiak\u00adkai\u00adta ja enem\u00adm\u00e4n kauppoja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tehokas budjetin k\u00e4ytt\u00f6 ja tulospohjainen optimointi \u2013 markkinointip\u00e4\u00e4llik\u00f6n unelma<\/strong><\/h2>\n\n\n\n<p>Kan\u00adsain\u00adv\u00e4\u00adli\u00adsen mark\u00adki\u00adnoin\u00adnin tuot\u00adto riip\u00adpuu sii\u00adt\u00e4, kuin\u00adka fik\u00adsus\u00adti bud\u00adjet\u00adti koh\u00addis\u00adte\u00adtaan. Eri mark\u00adki\u00adnoi\u00adden bud\u00adje\u00adtoin\u00adti voi\u00addaan aloit\u00adtaa pie\u00adnem\u00adm\u00e4l\u00adl\u00e4 ris\u00adkil\u00adl\u00e4 tes\u00adtaa\u00admal\u00adla pie\u00adnem\u00admil\u00adl\u00e4 bud\u00adje\u00adteil\u00adla, ja kun tulok\u00adsia saa\u00addaan, panos\u00adtuk\u00adsia voi\u00addaan kas\u00advat\u00adtaa tark\u00adko\u00adjen tulos\u00admit\u00adta\u00adrien poh\u00adjal\u00adta. Kump\u00adpa\u00adni, joka hy\u00f6\u00addyn\u00adt\u00e4\u00e4 auto\u00admaat\u00adtis\u00adta hin\u00adta\u00adtar\u00adjous\u00adten opti\u00admoin\u00adtia ja las\u00adkeu\u00adtu\u00admis\u00adsi\u00advu\u00adjen kehit\u00adt\u00e4\u00admis\u00adt\u00e4, mak\u00adsi\u00admoi tulok\u00adset \u2013 ja sin\u00e4 voit kes\u00adkit\u00adty\u00e4 stra\u00adte\u00adgi\u00adsiin p\u00e4\u00e4\u00adt\u00f6k\u00adsiin ilman tek\u00adnis\u00adt\u00e4 s\u00e4\u00e4t\u00f6\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hakukoneoptimointi paikallisesti \u2013 n\u00e4kyvyytt\u00e4 yrityksellesi<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/kubla.fi\/palvelut\/hakukoneoptimointi-eli-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">SEO-stra\u00adte\u00adgian<\/a> pai\u00adkal\u00adlis\u00adta\u00admi\u00adnen aut\u00adtaa sinua tavoit\u00adta\u00admaan asiak\u00adkaa\u00adsi my\u00f6s orgaa\u00adni\u00adsen haun kaut\u00adta, mik\u00e4 t\u00e4y\u00adden\u00adt\u00e4\u00e4 mak\u00adse\u00adtun mai\u00adnon\u00adnan vai\u00adku\u00adtus\u00adta. Eri mark\u00adki\u00adnoi\u00adden haku\u00adter\u00admit ja -tot\u00adtu\u00admuk\u00adset vaih\u00adte\u00adle\u00advat, ja toi\u00admi\u00adva <span class=\"caps\">SEO<\/span> lis\u00e4\u00e4 kam\u00adpan\u00adjoi\u00adden n\u00e4ky\u00advyyt\u00adt\u00e4 pit\u00adk\u00e4\u00adkes\u00adtoi\u00adses\u00adti. Kump\u00adpa\u00adni\u00adsi voi hoi\u00adtaa SEO-stra\u00adte\u00adgian opti\u00admoin\u00adnin ja pit\u00e4\u00e4 sinut ajan tasal\u00adla tulok\u00adsis\u00adta \u2013 t\u00e4m\u00e4 tar\u00adkoit\u00adtaa jat\u00adku\u00advaa n\u00e4ky\u00advyyt\u00adt\u00e4 uusil\u00adla mark\u00adki\u00adnoil\u00adla ilman, ett\u00e4 sinun tar\u00advit\u00adsee itse pereh\u00adty\u00e4 haku\u00adko\u00adne\u00adtek\u00adnii\u00adkan saloihin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kulttuurinen mukautuminen tuo kilpailuetua<\/strong><\/h2>\n\n\n\n<p>Kun yri\u00adtyk\u00adse\u00adsi kam\u00adpan\u00adjat suun\u00adni\u00adtel\u00adlaan vas\u00adtaa\u00admaan pai\u00adkal\u00adli\u00adsen kult\u00adtuu\u00adrin odo\u00adtuk\u00adsia ja miel\u00adty\u00admyk\u00adsi\u00e4, asiak\u00adkaa\u00adsi tun\u00adte\u00advat olon\u00adsa ymm\u00e4r\u00adre\u00adtyk\u00adsi ja toden\u00adn\u00e4\u00adk\u00f6i\u00adsyys kon\u00adver\u00adsioon kas\u00advaa. Mark\u00adki\u00adnoin\u00adnis\u00adta vas\u00adtaa\u00adva\u00adna hen\u00adki\u00adl\u00f6\u00adn\u00e4 voit siis kes\u00adkit\u00adty\u00e4 kam\u00adpan\u00adjoi\u00adden tulok\u00adsiin, kun taas kump\u00adpa\u00adni\u00adsi hoi\u00adtaa A\/B-tes\u00adtauk\u00adset ja ana\u00adly\u00adsoi, mik\u00e4 toi\u00admii par\u00adhai\u00adten kus\u00adsa\u00adkin maas\u00adsa. T\u00e4m\u00e4 var\u00admis\u00adtaa sen, ett\u00e4 kam\u00adpan\u00adja\u00adsi tuot\u00adta\u00advat tulok\u00adsia eik\u00e4 sinun tar\u00advit\u00adse arvail\u00adla, mik\u00e4 voi\u00adsi toi\u00admia eri kulttuureissa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tietosuoja ja lains\u00e4\u00e4d\u00e4nt\u00f6 \u2013 markkinointip\u00e4\u00e4llik\u00f6n on t\u00e4rke\u00e4\u00e4 minimoida riskit<\/strong><\/h2>\n\n\n\n<p>Kan\u00adsain\u00adv\u00e4\u00adli\u00adnen mark\u00adki\u00adnoin\u00adti voi tuo\u00adda muka\u00adnaan haas\u00adtei\u00adta eri\u00adlais\u00adten s\u00e4\u00e4n\u00adn\u00f6s\u00adten osal\u00adta, mut\u00adta kump\u00adpa\u00adnin avul\u00adla voit taa\u00adta, ett\u00e4 kam\u00adpan\u00adja\u00adsi ovat aina pai\u00adkal\u00adli\u00adsen lain\u00ads\u00e4\u00e4\u00add\u00e4n\u00adn\u00f6n mukai\u00adsia. Oli\u00adpa kysees\u00ads\u00e4 <span class=\"caps\">GDPR<\/span> tai muu pai\u00adkal\u00adli\u00adnen s\u00e4\u00e4n\u00adt\u00f6, kump\u00adpa\u00adni\u00adsi var\u00admis\u00adtaa, ett\u00e4 mark\u00adki\u00adnoin\u00adti\u00adsi on lain\u00admu\u00adkais\u00adta ja tie\u00adto\u00adtur\u00adval\u00adlis\u00adta. T\u00e4m\u00e4 tar\u00adkoit\u00adtaa sinul\u00adle ris\u00adkien mini\u00admoin\u00adtia ja mie\u00adlen\u00adrau\u00adhaa \u2013 n\u00e4in ollen voit kes\u00adkit\u00adty\u00e4 lii\u00adke\u00adtoi\u00admin\u00adnan kasvattamiseen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jatkuva tulospohjainen optimointi<\/strong><\/h2>\n\n\n\n<p>Kan\u00adsain\u00adv\u00e4\u00adli\u00adnen mark\u00adki\u00adnoin\u00adti ei ole yksit\u00adt\u00e4i\u00adnen pon\u00adnis\u00adtus, vaan jat\u00adku\u00adva pro\u00adses\u00adsi. Kun tulok\u00adsia seu\u00adra\u00adtaan ja mai\u00adnok\u00adsia opti\u00admoi\u00addaan, kam\u00adpan\u00adjat kehit\u00adty\u00adv\u00e4t aina parem\u00adpaan suun\u00adtaan. Kump\u00adpa\u00adni\u00adsi var\u00admis\u00adtaa jat\u00adku\u00advan seu\u00adran\u00adnan ja opti\u00admoin\u00adnin, ja sin\u00e4 saat ajan\u00adta\u00adsais\u00adta tie\u00adtoa mark\u00adki\u00adnoi\u00adden muu\u00adtok\u00adsis\u00adta ja kam\u00adpan\u00adjoi\u00adden kehi\u00adtyk\u00adses\u00adt\u00e4 \u2013 ilman tek\u00adnis\u00adt\u00e4 vai\u00advaa. N\u00e4in yri\u00adtyk\u00adse\u00adsi pysyy kil\u00adpai\u00adlu\u00adky\u00adkyi\u00adse\u00adn\u00e4, ja kam\u00adpan\u00adjat tuot\u00adta\u00advat tulok\u00adsia my\u00f6s pit\u00adk\u00e4l\u00adl\u00e4 aikav\u00e4lill\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Rohkeasti kohti kansainv\u00e4lisi\u00e4 markkinoita&nbsp; \u2013 olemme apunasi<\/strong><\/h2>\n\n\n\n<p>Kun olet val\u00admis laa\u00adjen\u00adta\u00admaan yri\u00adtyk\u00adse\u00adsi mark\u00adki\u00adnoi\u00adta, asian\u00adtun\u00adte\u00adva kump\u00adpa\u00adni aut\u00adtaa sinua saa\u00advut\u00adta\u00admaan kon\u00adkreet\u00adti\u00adsia tulok\u00adsia tehok\u00adkaas\u00adti. Kublan asian\u00adtun\u00adti\u00adjat suun\u00adnit\u00adte\u00adle\u00advat ja toteut\u00adta\u00advat digi\u00admark\u00adki\u00adnoin\u00adtia, joka vas\u00adtaa koh\u00adde\u00admark\u00adki\u00adnan tar\u00adpei\u00adsiin ja vie sinua l\u00e4hem\u00adm\u00e4k\u00adsi tavoit\u00adtei\u00adta\u00adsi. Kump\u00adpa\u00adnin avul\u00adla kan\u00adsain\u00adv\u00e4\u00adli\u00adnen mark\u00adki\u00adnoin\u00adti ei ole en\u00e4\u00e4 moni\u00admut\u00adkai\u00adnen pro\u00adses\u00adsi, vaan sel\u00adke\u00e4 ja tulok\u00adsel\u00adli\u00adnen tapa kas\u00advaa \u2013 ota yhteyt\u00adt\u00e4 ja suun\u00adni\u00adtel\u00adlaan yhdes\u00ads\u00e4 teho\u00adkas kan\u00adsain\u00adv\u00e4\u00adli\u00adnen stra\u00adte\u00adgia yrityksellesi!<\/p>\n\n\n\n<a uk-scroll class=\"uk-button uk-button-primary\" href=\"#ota-yhteytta\">Ota yhteyt\u00adt\u00e4!<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4l\u00adlik\u00adk\u00f6\u00adn\u00e4 olet vas\u00adtuus\u00adsa yri\u00adtyk\u00adse\u00adsi kas\u00advus\u00adta ja n\u00e4ky\u00advyy\u00addes\u00adt\u00e4 uusil\u00adla mark\u00adki\u00adnoil\u00adla \u2013 tulok\u00adset ovat se, mik\u00e4 rat\u00adkai\u00adsee. Kan\u00adsain\u00adv\u00e4\u00adli\u00adnen mark\u00adki\u00adnoin\u00adti voi olla avain yri\u00adtyk\u00adse\u00adsi kas\u00advul\u00adle, mut\u00adta sen ei tar\u00advit\u00adse olla moni\u00admut\u00adkais\u00adta tai aikaa vie\u00adv\u00e4\u00e4, kun sen toteut\u00adtaa oikein. Lue, kuin\u00adka voit hy\u00f6\u00addyn\u00adt\u00e4\u00e4 kan\u00adsain\u00adv\u00e4\u00adlis\u00adt\u00e4 mark\u00adki\u00adnoin\u00adtia tulok\u00adsel\u00adli\u00adses\u00adti ja kus\u00adtan\u00adnus\u00adte\u00adhok\u00adkaas\u00adti, j\u00e4t\u00adt\u00e4en tek\u00adni\u00adset yksi\u00adtyis\u00adkoh\u00addat kump\u00adpa\u00adnin hoi\u00addet\u00adta\u00advak\u00adsi. Mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4t\u00adt\u00e4\u00adj\u00e4 \u2013 n\u00e4in tavoi\u00adtat oikeat asiakkaat&nbsp;[\u2026]<\/p>\n","protected":false},"author":50,"featured_media":11594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[269],"tags":[300,296,271],"class_list":["post-11593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-markkinointi-yrityksen-toiminnassa","tag-kansainvalinen-markkinointi","tag-markkinointi","tag-suunnittelu"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kansainv\u00e4linen markkinointi - Kubla<\/title>\n<meta name=\"description\" content=\"Kansainv\u00e4linen markkinointi tuo kasvua yrityksellesi. 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