{"id":11616,"date":"2024-11-27T09:44:50","date_gmt":"2024-11-27T07:44:50","guid":{"rendered":"https:\/\/kubla.fi\/?p=11616"},"modified":"2024-11-27T09:44:51","modified_gmt":"2024-11-27T07:44:51","slug":"nonprofit-markkinointi","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/nonprofit-markkinointi\/","title":{"rendered":"Nonprofit-markkinointi: N\u00e4in onnistut sosiaalisessa mediassa"},"content":{"rendered":"\n

Sosi\u00adaa\u00adli\u00adnen media tar\u00adjo\u00adaa non\u00adpro\u00adfit-orga\u00adni\u00adsaa\u00adtioil\u00adle ainut\u00adlaa\u00adtui\u00adsen mah\u00addol\u00adli\u00adsuu\u00adden tavoit\u00adtaa uusia lah\u00adjoit\u00adta\u00adjia, vapaa\u00adeh\u00adtoi\u00adsia ja tuki\u00adjoi\u00adta. Olet\u00adko non\u00adpro\u00adfit-orga\u00adni\u00adsaa\u00adtion mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4l\u00adlik\u00adk\u00f6, joka halu\u00adaa tehos\u00adtaa sosi\u00adaa\u00adli\u00adsen median k\u00e4yt\u00adt\u00f6\u00e4? Onnis\u00adtu\u00adnut non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adti vaa\u00adtii suun\u00adni\u00adtel\u00admal\u00adli\u00adsuut\u00adta ja ymm\u00e4r\u00adrys\u00adt\u00e4 sii\u00adt\u00e4, miten her\u00e4t\u00adt\u00e4\u00e4 ylei\u00ads\u00f6n huo\u00admio. T\u00e4s\u00ads\u00e4 k\u00e4y\u00adt\u00e4n\u00adn\u00f6n\u00adl\u00e4\u00adhei\u00adsi\u00e4 vink\u00adke\u00adj\u00e4 ja suo\u00adsi\u00adtuk\u00adsia, joi\u00adden avul\u00adla orga\u00adni\u00adsaa\u00adtio\u00adsi voi mak\u00adsi\u00admoi\u00adda sosi\u00adaa\u00adli\u00adsen median mahdollisuudet.<\/p>\n\n\n\n

Kerro tarina, joka puhuttelee<\/strong><\/h2>\n\n\n\n

Tari\u00adnoi\u00adden voi\u00adma on kiis\u00adta\u00adton non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adnis\u00adsa. Ylei\u00ads\u00f6 sitou\u00adtuu parem\u00admin, kun ker\u00adrot, miten lah\u00adjoi\u00adtuk\u00adset tai vapaa\u00adeh\u00adtois\u00adty\u00f6 kon\u00adkreet\u00adti\u00adses\u00adti muut\u00adta\u00advat ihmis\u00adten el\u00e4\u00adm\u00e4\u00e4. K\u00e4y\u00adt\u00e4 kuvia ja videoi\u00adta tuo\u00admaan tari\u00adnat el\u00e4\u00adv\u00e4s\u00adti esil\u00adle. Mie\u00adti, mit\u00e4 tun\u00adtei\u00adta haluat her\u00e4t\u00adt\u00e4\u00e4 ylei\u00ads\u00f6s\u00ads\u00e4\u00adsi \u2013 onko se ins\u00adpi\u00adraa\u00adtio, toi\u00advo vai ehk\u00e4 tie\u00adtoi\u00adsuus? Tari\u00adnoi\u00adden avul\u00adla voit raken\u00adtaa vah\u00advaa yhteyt\u00adt\u00e4 tukijoihin.<\/p>\n\n\n\n

Osallista yleis\u00f6\u00e4si luovasti<\/strong><\/h2>\n\n\n\n

Non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adti onnis\u00adtuu par\u00adhai\u00adten, kun ylei\u00ads\u00f6 tun\u00adtee ole\u00advan\u00adsa osa muu\u00adtos\u00adta. Olet\u00adko kokeil\u00adlut kyse\u00adlyi\u00adt\u00e4, \u00e4\u00e4nes\u00adtyk\u00adsi\u00e4 tai haas\u00adtei\u00adta, jot\u00adka kan\u00adnus\u00adta\u00advat seu\u00adraa\u00adjia osal\u00adlis\u00adtu\u00admaan? Esi\u00admer\u00adkik\u00adsi hash\u00adtag-kam\u00adpan\u00adjat, jois\u00adsa seu\u00adraa\u00adjat jaka\u00advat omia tari\u00adnoi\u00adtaan, voi\u00advat lis\u00e4\u00adt\u00e4 kam\u00adpan\u00adjan n\u00e4ky\u00advyyt\u00adt\u00e4. Visu\u00adaa\u00adli\u00adses\u00adti hou\u00adkut\u00adte\u00adle\u00advat sis\u00e4l\u00adl\u00f6t, kuten Can\u00advan avul\u00adla teh\u00addyt graa\u00adfi\u00adset ele\u00admen\u00adtit, voi\u00advat tuo\u00adda lis\u00e4\u00adpot\u00adkua kampanjoihisi.<\/p>\n\n\n\n

Vaikuttajayhteisty\u00f6 tuo lis\u00e4\u00e4 n\u00e4kyvyytt\u00e4<\/strong><\/h2>\n\n\n\n

Yhteis\u00adty\u00f6 vai\u00adkut\u00adta\u00adjien ja mui\u00adden yhtei\u00ads\u00f6\u00adjen kans\u00adsa voi ava\u00adta uusia ovia n\u00e4ky\u00advyy\u00addel\u00adle. Valit\u00adse kump\u00adpa\u00adnei\u00adta, joi\u00adden arvot ovat lin\u00adjas\u00adsa orga\u00adni\u00adsaa\u00adtio\u00adsi kans\u00adsa. Olet\u00adko har\u00adkin\u00adnut yhteis\u00adty\u00f6\u00adt\u00e4 esi\u00admer\u00adkik\u00adsi tun\u00adnet\u00adtu\u00adjen vai\u00adkut\u00adta\u00adjien kans\u00adsa, jot\u00adka jaka\u00advat samaa arvo\u00adpoh\u00adjaa orga\u00adni\u00adsaa\u00adtio\u00adsi kans\u00adsa? T\u00e4m\u00e4 voi hou\u00adku\u00adtel\u00adla uusia tuki\u00adjoi\u00adta ja laa\u00adjen\u00adtaa kam\u00adpan\u00adja\u00adsi tavoittavuutta.<\/p>\n\n\n\n

Johdonmukaisuus luo luottamusta<\/strong><\/h2>\n\n\n\n

Sosi\u00adaa\u00adli\u00adsen median<\/a> non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adti ei ole ker\u00adta\u00adluon\u00adtei\u00adnen kam\u00adpan\u00adja, vaan jat\u00adku\u00advaa ty\u00f6\u00adt\u00e4. P\u00e4i\u00advi\u00adt\u00e4 kana\u00advia\u00adsi s\u00e4\u00e4n\u00adn\u00f6l\u00adli\u00adses\u00adti ja panos\u00adta pit\u00adk\u00e4\u00adj\u00e4n\u00adtei\u00adseen l\u00e4s\u00adn\u00e4\u00adoloon. Luo jul\u00adkai\u00adsu\u00adka\u00adlen\u00adte\u00adri, joka aut\u00adtaa pit\u00e4\u00adm\u00e4\u00e4n vies\u00adtin\u00adn\u00e4n joh\u00addon\u00admu\u00adkai\u00adse\u00adna ja lin\u00adjas\u00adsa orga\u00adni\u00adsaa\u00adtio\u00adsi arvo\u00adjen kans\u00adsa. Olet\u00adko jo kokeil\u00adlut HubS\u00adpo\u00adtin <\/a>kal\u00adtai\u00adsia ty\u00f6\u00adka\u00adlu\u00adja jul\u00adkai\u00adsu\u00adjen suun\u00adnit\u00adte\u00adluun ja automatisointiin?<\/p>\n\n\n\n

Analysoi ja kehit\u00e4 sis\u00e4lt\u00f6\u00e4si<\/strong><\/h2>\n\n\n\n

Sosi\u00adaa\u00adli\u00adsen median ana\u00adly\u00adtiik\u00adka on non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adnin kul\u00adma\u00adki\u00advi. Sel\u00advi\u00adt\u00e4, mit\u00adk\u00e4 jul\u00adkai\u00adsut sitout\u00adta\u00advat ylei\u00ads\u00f6\u00e4\u00adsi par\u00adhai\u00adten, ja opti\u00admoi sis\u00e4l\u00adt\u00f6\u00e4\u00adsi n\u00e4i\u00adden tulos\u00adten perus\u00adteel\u00adla. K\u00e4y\u00adt\u00e4t\u00adk\u00f6 jo Meta Busi\u00adness Sui\u00adtea tai Google Ana\u00adly\u00adtic\u00adsia? N\u00e4i\u00adden ty\u00f6\u00adka\u00adlu\u00adjen avul\u00adla voit tun\u00adnis\u00adtaa tehok\u00adkaim\u00admat sis\u00e4l\u00adl\u00f6t ja kes\u00adkit\u00adty\u00e4 par\u00adhai\u00adten toi\u00admi\u00adviin kam\u00adpan\u00adjoi\u00adhin. Pie\u00adnil\u00adl\u00e4\u00adkin muu\u00adtok\u00adsil\u00adla, kuten visu\u00adaa\u00adli\u00adsuu\u00adden paran\u00adta\u00admi\u00adsel\u00adla, voi olla suu\u00adri vaikutus.<\/p>\n\n\n\n

Hy\u00f6dynn\u00e4 erilaisia kampanjatyyppej\u00e4<\/strong><\/h2>\n\n\n\n

Non\u00adpro\u00adfit-orga\u00adni\u00adsaa\u00adtioi\u00adden kan\u00adnat\u00adtaa kokeil\u00adla eri\u00adlai\u00adsia kam\u00adpan\u00adja\u00adtyyp\u00adpe\u00adj\u00e4 mak\u00adsi\u00admoi\u00addak\u00adseen n\u00e4ky\u00advyy\u00adden. Lah\u00adjoi\u00adtus\u00adkam\u00adpan\u00adjat, vapaa\u00adeh\u00adtois\u00adhaut ja tie\u00adtoi\u00adsuut\u00adta lis\u00e4\u00e4\u00adv\u00e4t kam\u00adpan\u00adjat voi\u00advat kaik\u00adki olla tehok\u00adkai\u00adta, kun ne suun\u00adni\u00adtel\u00adlaan huo\u00adlel\u00adli\u00adses\u00adti. Esi\u00admer\u00adkik\u00adsi Face\u00adbook ja Ins\u00adta\u00adgram mah\u00addol\u00adlis\u00adta\u00advat lah\u00adjoi\u00adtuk\u00adseen kehot\u00adta\u00advien toi\u00admin\u00adta\u00adpai\u00adnik\u00adkei\u00adden k\u00e4y\u00adt\u00f6n suo\u00adraan alus\u00adtal\u00adla \u2013 jo yksi klik\u00adkaus vie ylei\u00ads\u00f6\u00adsi lahjoitussivulle.<\/p>\n\n\n\n

Yleis\u00f6n segmentointi tehostaa viestint\u00e4\u00e4<\/strong><\/h2>\n\n\n\n

Eri koh\u00adde\u00adryh\u00adm\u00e4t kai\u00adpaa\u00advat eri\u00adlais\u00adta sis\u00e4l\u00adt\u00f6\u00e4. K\u00e4y\u00adt\u00e4t\u00adk\u00f6 main\u00adosa\u00adlus\u00adto\u00adjen koh\u00adden\u00adnus\u00admah\u00addol\u00adli\u00adsuuk\u00adsia tavoit\u00adtaak\u00adse\u00adsi juu\u00adri oikean ylei\u00ads\u00f6n? Esi\u00admer\u00adkik\u00adsi nuor\u00adten lah\u00adjoit\u00adta\u00adjien tavoit\u00adta\u00admi\u00adseen visu\u00adaa\u00adli\u00adsuus ja nopea vuo\u00adro\u00advai\u00adku\u00adtus ovat avai\u00adna\u00adse\u00admas\u00adsa, kun taas van\u00adhem\u00adpi ylei\u00ads\u00f6 arvos\u00adtaa syv\u00e4l\u00adli\u00adsem\u00adpi\u00e4 tari\u00adnoi\u00adta ja kon\u00adkreet\u00adti\u00adsia esi\u00admerk\u00adke\u00adj\u00e4. Hyv\u00e4 seg\u00admen\u00adtoin\u00adti lis\u00e4\u00e4 kam\u00adpan\u00adjan tehok\u00adkuut\u00adta ja v\u00e4hen\u00adt\u00e4\u00e4 huk\u00adkaan mene\u00adv\u00e4\u00e4 mainosbudjettia.<\/p>\n\n\n\n

Vaikuttavampi nonprofit-markkinointi alkaa pienist\u00e4 teoista<\/strong><\/h2>\n\n\n\n

Non\u00adpro\u00adfit-mark\u00adki\u00adnoin\u00adnin ydin on ylei\u00ads\u00f6n sitout\u00adta\u00admi\u00adses\u00adsa ja vai\u00adkut\u00adta\u00advan vies\u00adtin v\u00e4lit\u00adt\u00e4\u00admi\u00adses\u00ads\u00e4. K\u00e4yt\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 edel\u00adl\u00e4 mai\u00adnit\u00adtu\u00adja vink\u00adke\u00adj\u00e4 ja ty\u00f6\u00adka\u00adlu\u00adja orga\u00adni\u00adsaa\u00adtio\u00adsi voi raken\u00adtaa pit\u00adk\u00e4\u00adj\u00e4n\u00adtei\u00adsen ja menes\u00adtyk\u00adsek\u00adk\u00e4\u00e4n sosi\u00adaa\u00adli\u00adsen median stra\u00adte\u00adgian. Muis\u00adta, ett\u00e4 jokai\u00adnen kam\u00adpan\u00adja on oppi\u00admis\u00admah\u00addol\u00adli\u00adsuus \u2013 seu\u00adraa tulok\u00adsia, tes\u00adtaa uusia ideoi\u00adta ja kehi\u00adt\u00e4 jat\u00adku\u00advas\u00adti teke\u00admis\u00adt\u00e4\u00adsi. N\u00e4in var\u00admis\u00adtat, ett\u00e4 orga\u00adni\u00adsaa\u00adtio\u00adsi sosi\u00adaa\u00adli\u00adnen media toi\u00admii tehok\u00adkaa\u00adna ty\u00f6\u00adka\u00adlu\u00adna t\u00e4r\u00adke\u00e4n ty\u00f6n edist\u00e4misess\u00e4.<\/p>\n\n\n\n

Kubla nonprofit-markkinoinnin kumppaniksi<\/strong><\/h2>\n\n\n\n

Joh\u00addon\u00admu\u00adkai\u00adses\u00adti toteu\u00adtet\u00adtu sosi\u00adaa\u00adli\u00adsen median stra\u00adte\u00adgia aut\u00adtaa orga\u00adni\u00adsaa\u00adtio\u00adta\u00adsi tavoit\u00adta\u00admaan oikean ylei\u00ads\u00f6n, kas\u00advat\u00adta\u00admaan n\u00e4ky\u00advyyt\u00adt\u00e4 ja sitout\u00adta\u00admaan tuki\u00adjoi\u00adta mer\u00adki\u00adtyk\u00adsel\u00adli\u00adsel\u00adl\u00e4 taval\u00adla. Jos haluat kehit\u00adt\u00e4\u00e4 orga\u00adni\u00adsaa\u00adtio\u00adsi sosi\u00adaa\u00adli\u00adsen median mark\u00adki\u00adnoin\u00adtia tai kokeil\u00adla uusia kam\u00adpan\u00adja\u00adtyyp\u00adpe\u00adj\u00e4, Kubla on apu\u00adna\u00adsi. Ota yhteyt\u00adt\u00e4 \u2013 luo\u00addaan yhdes\u00ads\u00e4 vai\u00adkut\u00adta\u00adva ja orga\u00adni\u00adsaa\u00adtio\u00adsi tavoit\u00adtei\u00adsiin sopi\u00adva suunnitelma!<\/p>\n\n\n\n

<\/p>\n\n\n\nOta yhteyt\u00adt\u00e4!<\/a>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Sosi\u00adaa\u00adli\u00adnen media tar\u00adjo\u00adaa non\u00ad\u00adpro\u00ad\u00adfit-orga\u00ad\u00adni\u00ad\u00adsaa\u00ad\u00adtioil\u00ad\u00adle ainut\u00adlaa\u00adtui\u00adsen mah\u00addol\u00adli\u00adsuu\u00adden tavoit\u00adtaa uusia lah\u00adjoit\u00adta\u00adjia, vapaa\u00adeh\u00adtoi\u00adsia ja tuki\u00adjoi\u00adta. Olet\u00adko non\u00ad\u00adpro\u00ad\u00adfit-orga\u00ad\u00adni\u00ad\u00adsaa\u00ad\u00adtion mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4l\u00adlik\u00adk\u00f6, joka halu\u00adaa tehos\u00adtaa sosi\u00adaa\u00adli\u00adsen median k\u00e4yt\u00adt\u00f6\u00e4? Onnis\u00adtu\u00adnut non\u00ad\u00adpro\u00ad\u00adfit-mark\u00ad\u00adki\u00ad\u00adnoin\u00ad\u00adti vaa\u00adtii suun\u00adni\u00adtel\u00admal\u00adli\u00adsuut\u00adta ja ymm\u00e4r\u00adrys\u00adt\u00e4 sii\u00adt\u00e4, miten her\u00e4t\u00adt\u00e4\u00e4 ylei\u00ads\u00f6n huo\u00admio. T\u00e4s\u00ads\u00e4 k\u00e4y\u00adt\u00e4n\u00adn\u00f6n\u00adl\u00e4\u00adhei\u00adsi\u00e4 vink\u00adke\u00adj\u00e4 ja suo\u00adsi\u00adtuk\u00adsia, joi\u00adden avul\u00adla orga\u00adni\u00adsaa\u00adtio\u00adsi voi mak\u00adsi\u00admoi\u00adda sosi\u00adaa\u00adli\u00adsen median mah\u00addol\u00adli\u00adsuu\u00addet. Ker\u00adro tari\u00adna, joka puhut\u00adte\u00adlee Tari\u00adnoi\u00adden voi\u00adma on kiis\u00adta\u00adton non\u00ad\u00adpro\u00ad\u00adfit-mark\u00ad\u00adki\u00ad\u00adnoin\u00ad\u00adnis\u00ad\u00adsa. Yleis\u00f6 [\u2026]<\/p>\n","protected":false},"author":50,"featured_media":10213,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[230],"tags":[306,307],"class_list":["post-11616","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-some-markkinointi","tag-nonprofit-markkinointi","tag-somemarkkinointi"],"acf":[],"yoast_head":"\nNonprofit-markkinointi: N\u00e4in onnistut sosiaalisessa mediassa - Kubla<\/title>\n<meta name=\"description\" content=\"Vahvista nonprofit-markkinointia sosiaalisessa mediassa! 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