{"id":11708,"date":"2025-03-06T10:05:31","date_gmt":"2025-03-06T08:05:31","guid":{"rendered":"https:\/\/kubla.fi\/?p=11708"},"modified":"2025-03-06T10:37:28","modified_gmt":"2025-03-06T08:37:28","slug":"google-analytics-ohje","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/google-analytics-ohje\/","title":{"rendered":"Google Analytics ohje: Perusteet ja vinkit yrityksille"},"content":{"rendered":"\n<p>Google Ana\u00adly\u00adtics (<span class=\"caps\">GA4<\/span>) on Googlen oma ana\u00adly\u00adtiik\u00adka\u00adty\u00f6\u00adka\u00adlu ja olen\u00adnai\u00adnen apu\u00adri data\u00adve\u00adtoi\u00adseen mark\u00adki\u00adnoin\u00adtiin. N\u00e4il\u00adl\u00e4 kon\u00adkreet\u00adti\u00adsil\u00adla vin\u00adkeil\u00adl\u00e4 opit miten ker\u00e4\u00adt\u00e4 arvo\u00adkas\u00adta dataa ja teh\u00add\u00e4 sen poh\u00adjal\u00adta fik\u00adsum\u00adpia markkinointip\u00e4\u00e4t\u00f6ksi\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Google Analyticsin (<span class=\"caps\">GA4<\/span>) k\u00e4ytt\u00f6\u00f6notto&nbsp;<\/h2>\n\n\n\n<p>Google Ana\u00adly\u00adtic\u00adsin k\u00e4yt\u00adt\u00f6\u00f6n\u00adot\u00adto onnis\u00adtuu muu\u00adta\u00admas\u00adsa vai\u00adhees\u00adsa: luo Google Ana\u00adly\u00adtics -tili, lis\u00e4\u00e4 verk\u00adko\u00adsi\u00advus\u00adto\u00adsi ja han\u00adki seu\u00adran\u00adta-ID, jon\u00adka voit lis\u00e4\u00adt\u00e4 sivus\u00adto\u00adsi koo\u00addiin suo\u00adraan tai Google Tag Mana\u00adge\u00adrin avul\u00adla. Var\u00admis\u00adta seu\u00adran\u00adnan toi\u00admi\u00advuus reaa\u00adliai\u00adkai\u00adsis\u00adta rapor\u00adteis\u00adta ja m\u00e4\u00e4\u00adri\u00adt\u00e4 t\u00e4r\u00adkeim\u00adm\u00e4t mit\u00adta\u00adrit, kuten tapah\u00adtu\u00admat ja kon\u00adver\u00adsiot. Tar\u00adkem\u00admat ohjeet l\u00f6y\u00add\u00e4t Googlen omas\u00adta <a href=\"https:\/\/support.google.com\/analytics\/?hl=fi#topic=14090456\"><strong>k\u00e4yt\u00adt\u00f6\u00f6n\u00adot\u00adto-oppaas\u00adta<\/strong>.<\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Miten hy\u00f6dynt\u00e4\u00e4 Google Analyticsia tehokkaasti?<\/h2>\n\n\n\n<p>Pelk\u00adk\u00e4 datan ker\u00e4\u00e4\u00admi\u00adnen ei rii\u00adt\u00e4 \u2013 olen\u00adnais\u00adta on osa\u00adta tul\u00adki\u00adta ja hy\u00f6\u00addyn\u00adt\u00e4\u00e4 tie\u00adtoa, jot\u00adta voit teh\u00add\u00e4 perus\u00adtel\u00adtu\u00adja p\u00e4\u00e4\u00adt\u00f6k\u00adsi\u00e4 verk\u00adko\u00adsi\u00advus\u00adto\u00adsi kehit\u00adt\u00e4\u00admi\u00adsen ja mark\u00adki\u00adnoin\u00adnin kan\u00adnal\u00adta. Google Ana\u00adly\u00adtics tar\u00adjo\u00adaa val\u00adta\u00advan m\u00e4\u00e4\u00adr\u00e4n dataa, mut\u00adta sen teho\u00adkas k\u00e4yt\u00adt\u00f6 edel\u00adlyt\u00adt\u00e4\u00e4 kes\u00adkit\u00adty\u00admis\u00adt\u00e4 olen\u00adnai\u00adsim\u00adpiin raport\u00adtei\u00adhin ja niis\u00adt\u00e4 saa\u00adta\u00advan tie\u00addon hy\u00f6dynt\u00e4miseen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">2.1 Ymm\u00e4rr\u00e4 verkkosivustosi k\u00e4ytt\u00e4ji\u00e4<\/h2>\n\n\n\n<p>Google Ana\u00adly\u00adtics tar\u00adjo\u00adaa kat\u00adta\u00advaa tie\u00adtoa verk\u00adko\u00adsi\u00advus\u00adto\u00adsi k\u00e4vi\u00adj\u00f6is\u00adt\u00e4 ja hei\u00add\u00e4n k\u00e4yt\u00adt\u00e4y\u00adty\u00admi\u00adses\u00adt\u00e4\u00e4n, mik\u00e4 aut\u00adtaa sinua opti\u00admoi\u00admaan sis\u00e4l\u00adt\u00f6\u00e4 ja mark\u00adki\u00adnoin\u00adtia entis\u00adt\u00e4 tehok\u00adkaam\u00admin. Ymm\u00e4r\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4, kuka sivus\u00adtol\u00adla\u00adsi vie\u00adrai\u00adlee, miten he sin\u00adne p\u00e4\u00e4\u00adty\u00adv\u00e4t ja mit\u00e4 sis\u00e4l\u00adt\u00f6\u00e4 he kulut\u00adta\u00advat, voit teh\u00add\u00e4 tie\u00adtoon perus\u00adtu\u00advia p\u00e4\u00e4\u00adt\u00f6k\u00adsi\u00e4, jot\u00adka paran\u00adta\u00advat k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adko\u00adke\u00admus\u00adta ja lis\u00e4\u00e4\u00adv\u00e4t konversioita.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>T\u00e4rkeimm\u00e4t raportit (Reports) ja niiden hy\u00f6dynt\u00e4minen:<\/strong><\/h3>\n\n\n\n<p>Rapor\u00adtit sivul\u00adta voit seu\u00adra\u00adta mm. mis\u00adt\u00e4 verk\u00adko\u00adsi\u00advus\u00adton k\u00e4vi\u00adj\u00e4t tule\u00advat sivus\u00adtol\u00adle, mihin sivul\u00adle k\u00e4yt\u00adt\u00e4\u00adj\u00e4t tule\u00advat ensim\u00adm\u00e4i\u00adse\u00adn\u00e4 (aloi\u00adtus\u00adsi\u00advu, eli lan\u00adding page), seu\u00adra\u00adta asiak\u00adkai\u00adden osto\u00adpol\u00adku\u00adja (Purc\u00adha\u00adse jour\u00adney), tai demo\u00adgra\u00adfia\u00adtie\u00adto\u00adja, kuten sijain\u00adtia tai ik\u00e4\u00e4 (Demo\u00adgrap\u00adhic details). Rapor\u00adtit \/ Reports -n\u00e4ky\u00adm\u00e4n l\u00f6y\u00add\u00e4t koti\u00adva\u00adli\u00adkon ala\u00adpuo\u00adlel\u00adta sivun vasem\u00admas\u00adta yl\u00e4kulmasta.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" width=\"343\" height=\"170\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-14.58.59.png\" alt=\"Google analyticsin sivu- ja yl\u00e4valikko, reports nappi.\" class=\"wp-image-11716\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-14.58.59.png 343w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-14.58.59-300x149.png 300w\" sizes=\"(max-width: 343px) 100vw, 343px\"><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>K\u00e4ytt\u00e4jien demografiset tiedot \/ demographic details (Ik\u00e4, sukupuoli, sijainti yms.)<\/strong><\/h3>\n\n\n\n<p>\u2192 L\u00f6y\u00add\u00e4t n\u00e4m\u00e4 tie\u00addot koh\u00addas\u00adta <em>\u201cRapor\u00adtit \/ Reports\u201d \u2192 \u201cK\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adomi\u00adnai\u00adsuu\u00addet \/ User attributes\u201d&nbsp;<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"506\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-1024x506.png\" alt=\"Kuvakaappaus Google Analyticsin Reports n\u00e4kym\u00e4st\u00e4.\" class=\"wp-image-11715\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-1024x506.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-300x148.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-768x380.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-1536x759.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.51.25-2048x1012.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p><em>\u2192 \u201cDemo\u00adgra\u00adfi\u00adset tie\u00addot \/ Demo\u00adgrap\u00adhic details\u201d<\/em>. T\u00e4m\u00e4 raport\u00adti aut\u00adtaa sinua ymm\u00e4r\u00adt\u00e4\u00adm\u00e4\u00e4n, mil\u00adlai\u00adnen ylei\u00ads\u00f6\u00adsi on ja mihin mark\u00adki\u00adnoin\u00adti\u00adtoi\u00admen\u00adpi\u00adtei\u00adsiin kan\u00adnat\u00adtaa kes\u00adkit\u00adty\u00e4. Esi\u00admer\u00adkik\u00adsi, jos huo\u00admaat, ett\u00e4 suu\u00adrin osa k\u00e4vi\u00adj\u00f6is\u00adt\u00e4\u00adsi on 25\u201334-vuotiaita hel\u00adsin\u00adki\u00adl\u00e4i\u00adsi\u00e4, voit koh\u00adden\u00adtaa mai\u00adnon\u00adtaa t\u00e4l\u00adle koh\u00adde\u00adryh\u00adm\u00e4l\u00adle ja luo\u00adda sis\u00e4l\u00adt\u00f6\u00e4, joka reso\u00adnoi hei\u00add\u00e4n tar\u00adpei\u00adden\u00adsa kanssa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"434\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.54.05-1024x434.png\" alt=\"Kuvakaappaus Google Analyticsin Demographic details n\u00e4kym\u00e4st\u00e4.\" class=\"wp-image-11713\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.54.05-1024x434.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.54.05-300x127.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.54.05-768x325.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.54.05.png 1194w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Liikenteen l\u00e4hteet (Mist\u00e4 k\u00e4vij\u00e4t tulevat?)&nbsp;<\/strong><\/h3>\n\n\n\n<p>\u2192 Kat\u00adso koh\u00addas\u00adta <em>\u201cHan\u00adkin\u00adta \/ Acqui\u00adsi\u00adtion\u201d \u2192 \u201cLii\u00adken\u00adteen han\u00adkin\u00adta \/ Traf\u00adfic Acqui\u00adsi\u00adtion\u201d<\/em>. T\u00e4m\u00e4 raport\u00adti ker\u00adtoo, tule\u00advat\u00adko k\u00e4vi\u00adj\u00e4t esi\u00admer\u00adkik\u00adsi orgaa\u00adni\u00adses\u00adti haku\u00adko\u00adneis\u00adta, mak\u00adse\u00adtun mai\u00adnon\u00adnan kaut\u00adta, sosi\u00adaa\u00adli\u00adses\u00adta medias\u00adta tai suo\u00adraan kir\u00adjoit\u00adta\u00admal\u00adla verk\u00adko\u00adsi\u00advus\u00adto\u00adsi tar\u00adkan osoit\u00adteen selai\u00admeen. N\u00e4i\u00adden tie\u00adto\u00adjen avul\u00adla voit arvioi\u00adda eri mark\u00adki\u00adnoin\u00adti\u00adka\u00adna\u00advien tehok\u00adkuut\u00adta ja panos\u00adtaa nii\u00adhin kana\u00adviin, jot\u00adka tuo\u00advat eni\u00adten laa\u00addu\u00adkas\u00adta liikennett\u00e4.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"404\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06-1024x404.png\" alt=\"Kuvakaappaus Google Analyticsin Traffic Acquisition v\u00e4lilehdelt\u00e4.\" class=\"wp-image-11712\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06-1024x404.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06-300x118.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06-768x303.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06-1536x606.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-04-at-16.48.06.png 2004w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\" style=\"text-decoration:none\"><strong>Kublan vink\u00adki:<\/strong> Jos teet mai\u00adnos\u00adtus\u00adta Googlen ulko\u00adpuo\u00adlel\u00adla esi\u00admer\u00adkik\u00adsi Metas\u00adsa, muis\u00adta ver\u00adra\u00adta <span class=\"caps\">GA<\/span>:n <em>\u201cLii\u00adken\u00adteen han\u00adkin\u00adta\u201d<\/em> v\u00e4li\u00adleh\u00adden tie\u00adto\u00adja Metan omiin raport\u00adtei\u00adhin. Metan sis\u00e4i\u00adset lii\u00adken\u00adteen seu\u00adraa\u00admi\u00adsen <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6259715?hl=fi\">att\u00adri\u00adbuu\u00adtio\u00admal\u00adlit<\/a> poi\u00admi\u00advat tie\u00adtoa, joka j\u00e4\u00e4 usein Google Ana\u00adly\u00adtic\u00adsil\u00adt\u00e4 huo\u00admaa\u00admat\u00adta, sik\u00adsi esi\u00admer\u00adkik\u00adsi Face\u00adboo\u00adkin tuo\u00adman lii\u00adken\u00adteen laa\u00adtu voi vai\u00adkut\u00adtaa <span class=\"caps\">GA<\/span>:n rapor\u00adteis\u00adsa sak\u00adkaa\u00advan, vaik\u00adka todel\u00adli\u00adsuu\u00addes\u00adsa tulok\u00adset ovat mallillaan.<\/p>\n<\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Suosituimmat sivut (Mitk\u00e4 sivut ker\u00e4\u00e4v\u00e4t eniten liikennett\u00e4?)<\/strong><\/h3>\n\n\n\n<p>L\u00f6y\u00add\u00e4t suo\u00adsi\u00adtuim\u00admat sivusi koh\u00addas\u00adta <em>\u201cRapor\u00adtit \/ Reports\u201d \u2192 \u201cSitou\u00admus \/ Enga\u00adge\u00adment\u201d \u201cSivut ja n\u00e4ky\u00adm\u00e4t \/ Pages and screens\u201d<\/em>. T\u00e4m\u00e4 raport\u00adti aut\u00adtaa tun\u00adnis\u00adta\u00admaan, mihin verk\u00adko\u00adsi\u00advus\u00adto\u00adsi sivuil\u00adle tulee eni\u00adten k\u00e4vi\u00adj\u00f6i\u00adt\u00e4 ja mil\u00adt\u00e4 lait\u00adteil\u00adta k\u00e4vi\u00adj\u00e4t tule\u00advat. Yleen\u00ads\u00e4 etusi\u00advu saa\u00advut\u00adtaa suu\u00adrim\u00adman m\u00e4\u00e4\u00adr\u00e4n lii\u00adken\u00adnet\u00adt\u00e4, mut\u00adta voi my\u00f6s olla, ett\u00e4 suo\u00adsi\u00adtun tuot\u00adteen -tuo\u00adte\u00adsi\u00advu tai tehos\u00adte\u00adtus\u00adsa mai\u00adnon\u00adnas\u00adsa ollut sivu voi men\u00adn\u00e4, jopa etusi\u00advun&nbsp;yli.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"141\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/ga4-1024x141.png\" alt class=\"wp-image-11711\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/ga4-1024x141.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/ga4-300x41.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/ga4-768x105.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/ga4-1536x211.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/ga4.png 2024w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"has-text-align-left\"><strong>Kublan Vink\u00adki:<\/strong> Verk\u00adko\u00adsi\u00advun etusi\u00advu on yleen\u00ads\u00e4 mer\u00adkit\u00adty <span class=\"caps\">GA<\/span>:ssa kauttaviivalla&nbsp;\/<\/p>\n<\/blockquote>\n\n\n\n<p>N\u00e4in hy\u00f6\u00addyn\u00adn\u00e4t tie\u00adtoa k\u00e4yt\u00e4nn\u00f6ss\u00e4:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Muok\u00adkaa sis\u00e4l\u00adt\u00f6\u00e4 vas\u00adtaa\u00admaan koh\u00adde\u00adryh\u00adm\u00e4\u00adsi tar\u00adpei\u00adta ja kiin\u00adnos\u00adtuk\u00adsen kohteita.<\/li>\n\n\n\n<li>Koh\u00adden\u00adna mark\u00adki\u00adnoin\u00adti\u00adkam\u00adpan\u00adjat ja mai\u00adnok\u00adset par\u00adhai\u00adten kon\u00adver\u00adtoi\u00adval\u00adle segmentille.<\/li>\n\n\n\n<li>Paran\u00adna suo\u00adsi\u00adtuim\u00adpia sivu\u00adja lis\u00e4\u00e4\u00adm\u00e4l\u00adl\u00e4 nii\u00adhin enem\u00adm\u00e4n toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adsia (<span class=\"caps\">CTA<\/span>), kuten lomak\u00adkei\u00adta, yhtey\u00adden\u00adot\u00adto\u00adpyyn\u00adt\u00f6\u00adj\u00e4 tai tarjouksia.<\/li>\n\n\n\n<li>Tun\u00adnis\u00adta hei\u00adkos\u00adti menes\u00adty\u00adv\u00e4t sivut ja opti\u00admoi ne joko p\u00e4i\u00advit\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 sis\u00e4l\u00adt\u00f6\u00e4, paran\u00adta\u00admal\u00adla haku\u00adko\u00adneop\u00adti\u00admoin\u00adtia (<span class=\"caps\">SEO<\/span>).<\/li>\n<\/ul>\n\n\n\n<p>Mit\u00e4 parem\u00admin ymm\u00e4r\u00adr\u00e4t verk\u00adko\u00adsi\u00advus\u00adto\u00adsi k\u00e4vi\u00adj\u00f6i\u00adt\u00e4 ja hei\u00add\u00e4n k\u00e4yt\u00adt\u00e4y\u00adty\u00admis\u00adt\u00e4\u00e4n, sit\u00e4 tehok\u00adkaam\u00admin voit opti\u00admoi\u00adda sivus\u00adto\u00adsi tuot\u00adta\u00admaan lii\u00adke\u00adtoi\u00admin\u00adnal\u00adlis\u00adta&nbsp;arvoa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">2.2 Seuraa konversioita ja tavoitteita<\/h2>\n\n\n\n<p>Google Ana\u00adly\u00adtics on erin\u00adomai\u00adnen ty\u00f6\u00adka\u00adlu verk\u00adko\u00adsi\u00advus\u00adto\u00adsi tehok\u00adkuu\u00adden seu\u00adraa\u00admi\u00adseen, mut\u00adta sen todel\u00adli\u00adnen arvo tulee esiin vas\u00adta, kun pys\u00adtyt mit\u00adtaa\u00admaan kon\u00adkreet\u00adti\u00adsia tulok\u00adsia eli kon\u00adver\u00adsioi\u00adta. Kon\u00adver\u00adsiot voi\u00advat tar\u00adkoit\u00adtaa monia eri asioi\u00adta riip\u00adpuen yri\u00adtyk\u00adse\u00adsi tavoitteista:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Verk\u00adko\u00adkau\u00adpas\u00adsa kon\u00adver\u00adsio voi olla onnis\u00adtu\u00adnut osto\u00adta\u00adpah\u00adtu\u00adma, tai tuot\u00adteen ostos\u00adko\u00adriin lis\u00e4\u00e4minen.<\/li>\n\n\n\n<li>B2B-yri\u00adtyk\u00adsil\u00adle se voi tar\u00adkoit\u00adtaa yhtey\u00adden\u00adot\u00adto\u00adlo\u00admak\u00adkeen l\u00e4het\u00adt\u00e4\u00admis\u00adt\u00e4 tai verk\u00adko\u00adsi\u00advuil\u00adta ladat\u00adtua opasta.<\/li>\n\n\n\n<li>Sis\u00e4l\u00adt\u00f6\u00adsi\u00advus\u00adtoil\u00adle t\u00e4r\u00adke\u00e4 kon\u00adver\u00adsio voi olla esi\u00admer\u00adkik\u00adsi uutis\u00adkir\u00adjeen tilaus tai tie\u00adtyn ajan viet\u00adt\u00e4\u00admi\u00adnen sivustolla.<\/li>\n<\/ul>\n\n\n\n<p><strong>Ase\u00adta t\u00e4r\u00adke\u00e4t tapah\u00adtu\u00admat (key events) seurantaan:<\/strong><\/p>\n\n\n\n<p>Kon\u00adver\u00adsio\u00adseu\u00adran\u00adta toi\u00admii m\u00e4\u00e4\u00adrit\u00adte\u00adle\u00adm\u00e4l\u00adl\u00e4 t\u00e4r\u00adke\u00e4t tapah\u00adtu\u00admat, jot\u00adka ker\u00adto\u00advat, mil\u00adloin k\u00e4yt\u00adt\u00e4\u00adj\u00e4t suo\u00adrit\u00adta\u00advat yri\u00adtyk\u00adse\u00adsi kan\u00adnal\u00adta mer\u00adki\u00adtyk\u00adsel\u00adli\u00adsi\u00e4 toi\u00admin\u00adto\u00adja. Seu\u00adran\u00adnan avul\u00adla voit ana\u00adly\u00adsoi\u00adda, miten k\u00e4yt\u00adt\u00e4\u00adj\u00e4t vuo\u00adro\u00advai\u00adkut\u00adta\u00advat verk\u00adko\u00adsi\u00advus\u00adto\u00adsi kans\u00adsa ja opti\u00admoi\u00adda mark\u00adki\u00adnoin\u00adtia tehokkaammin.<\/p>\n\n\n\n<p><strong>M\u00e4\u00e4\u00adri\u00adt\u00e4 t\u00e4r\u00adke\u00e4t tapah\u00adtu\u00admat seuraavasti:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Siir\u00adry ana\u00adly\u00adtiik\u00adka\u00adty\u00f6\u00adka\u00adluusi ja avaa asetukset.<\/li>\n\n\n\n<li>Valit\u00adse tapah\u00adtu\u00admat ja tar\u00adkis\u00adta, mit\u00adk\u00e4 tapah\u00adtu\u00admat ovat jo seurannassa.<\/li>\n\n\n\n<li>Mer\u00adkit\u00adse t\u00e4r\u00adkeim\u00adm\u00e4t tapah\u00adtu\u00admat kon\u00adver\u00adsioik\u00adsi, kuten yhtey\u00adden\u00adot\u00adto\u00adlo\u00admak\u00adkeen l\u00e4he\u00adtys tai ostotapahtuma.<\/li>\n\n\n\n<li>Luo uusia tapah\u00adtu\u00admia tar\u00advit\u00adtaes\u00adsa, esi\u00admer\u00adkik\u00adsi pai\u00adnik\u00adkeen klik\u00adkaus\u00adten tai lomak\u00adkeen t\u00e4yt\u00adt\u00e4\u00admi\u00adsen seuraamiseksi.<\/li>\n<\/ol>\n\n\n\n<p>Esi\u00admerk\u00adke\u00adj\u00e4 seu\u00adrat\u00adta\u00advis\u00adta tapahtumista:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sivul\u00adle siir\u00adty\u00admi\u00adnen: Esi\u00admer\u00adkik\u00adsi kii\u00adtos-sivu, jon\u00adne k\u00e4yt\u00adt\u00e4\u00adj\u00e4 ohjau\u00adtuu lomak\u00adkeen l\u00e4het\u00adt\u00e4\u00admi\u00adsen j\u00e4lkeen.<\/li>\n\n\n\n<li>Pai\u00adnik\u00adkeen klik\u00adkaus: Ajan\u00adva\u00adraus\u00adnap\u00adpi, oppaan lataus\u00adlink\u00adki tai \u201cOta yhteyt\u00adt\u00e4\u201d -painike.<\/li>\n\n\n\n<li>Vie\u00adrai\u00adlun kes\u00adto: Kuin\u00adka moni k\u00e4yt\u00adt\u00e4\u00adj\u00e4 viet\u00adt\u00e4\u00e4 v\u00e4hin\u00adt\u00e4\u00e4n kol\u00adme minuut\u00adtia blogissasi.<\/li>\n\n\n\n<li>Usei\u00adden sivu\u00adjen kat\u00adse\u00adlu: Seu\u00adraa, kuin\u00adka moni k\u00e4yt\u00adt\u00e4\u00adj\u00e4 selaa v\u00e4hin\u00adt\u00e4\u00e4n kol\u00adme eri sivua vie\u00adrai\u00adlun\u00adsa aikana.<\/li>\n<\/ul>\n\n\n\n<p>Tar\u00adkem\u00admat ohjeet t\u00e4r\u00adkei\u00adden tapah\u00adtu\u00admien m\u00e4\u00e4\u00adrit\u00adt\u00e4\u00admi\u00adseen l\u00f6y\u00add\u00e4t<a href=\"https:\/\/support.google.com\/analytics\/answer\/9267568?hl=fi\"> <strong>Google Ana\u00adly\u00adtics -tuki\u00adsi\u00advus\u00adtol\u00adta<\/strong><\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Hy\u00f6dynn\u00e4 tietoa konversioiden parantamiseen<\/h3>\n\n\n\n<p>Kun olet aset\u00adta\u00adnut ja alka\u00adnut seu\u00adraa\u00admaan kon\u00adver\u00adsioi\u00adta, voit hy\u00f6\u00addyn\u00adt\u00e4\u00e4 tie\u00adtoa verk\u00adko\u00adsi\u00advus\u00adto\u00adsi ja mark\u00adki\u00adnoin\u00adti\u00adsi kehitt\u00e4miseen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sel\u00advi\u00adt\u00e4, mit\u00adk\u00e4 lii\u00adken\u00adteen l\u00e4h\u00adteet tuo\u00advat eni\u00adten kon\u00adver\u00adsioi\u00adta. Esi\u00admer\u00adkik\u00adsi jos mak\u00adset\u00adtu mai\u00adnon\u00adta tuo run\u00adsaas\u00adti k\u00e4vi\u00adj\u00f6i\u00adt\u00e4, mut\u00adta ei kon\u00adver\u00adsioi\u00adta, onko mai\u00adnok\u00adsen vies\u00adti lin\u00adjas\u00adsa sivus\u00adton sis\u00e4l\u00adl\u00f6n kanssa?&nbsp;<\/li>\n\n\n\n<li>Tes\u00adtaa eri\u00adlai\u00adsia toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adsia (<span class=\"caps\">CTA<\/span>). Jos sivus\u00adto\u00adsi ei tuo\u00adta tar\u00adpeek\u00adsi halua\u00admia\u00adsi kon\u00adver\u00adsio\u00adta, tes\u00adtaa sel\u00adke\u00e4m\u00adpi\u00e4 toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adsia tai erot\u00adtu\u00advam\u00adpia painikkeita.<\/li>\n\n\n\n<li>Opti\u00admoi lomak\u00adkei\u00adden sijoit\u00adte\u00adlu ja sis\u00e4l\u00adt\u00f6. Jos loma\u00adke on lii\u00adan pit\u00adk\u00e4 tai pii\u00adlos\u00adsa, k\u00e4yt\u00adt\u00e4\u00adj\u00e4t eiv\u00e4t v\u00e4lt\u00adt\u00e4\u00adm\u00e4t\u00adt\u00e4 t\u00e4y\u00adt\u00e4 sit\u00e4. Kokei\u00adle lyhyem\u00adpi\u00e4 lomak\u00adkei\u00adta tai muu\u00adta nii\u00adden sijoit\u00adte\u00adlua n\u00e4kyv\u00e4mm\u00e4ksi.<\/li>\n\n\n\n<li>Ana\u00adly\u00adsoi kes\u00adkey\u00adte\u00adtyt kon\u00adver\u00adsio\u00adpo\u00adlut. Tar\u00adkis\u00adta, mis\u00ads\u00e4 vai\u00adhees\u00adsa k\u00e4yt\u00adt\u00e4\u00adj\u00e4t j\u00e4t\u00adt\u00e4\u00adv\u00e4t pro\u00adses\u00adsin kes\u00adken \u2013 t\u00e4m\u00e4 voi pal\u00adjas\u00adtaa ongel\u00adma\u00adkoh\u00adtia osto\u00adpo\u00adlus\u00adsa tai k\u00e4ytt\u00f6liittym\u00e4ss\u00e4.<\/li>\n<\/ul>\n\n\n\n<p>Kun ymm\u00e4r\u00adr\u00e4t, mit\u00adk\u00e4 teki\u00adj\u00e4t vai\u00adkut\u00adta\u00advat kon\u00adver\u00adsioi\u00adhin ja mihin k\u00e4yt\u00adt\u00e4\u00adj\u00e4t rea\u00adgoi\u00advat par\u00adhai\u00adten, voit jat\u00adku\u00advas\u00adti paran\u00adtaa verk\u00adko\u00adsi\u00advus\u00adto\u00adsi suo\u00adri\u00adtus\u00adky\u00adky\u00e4 ja saa\u00advut\u00adtaa parem\u00adpia tuloksia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">2.3 Analysoi poistumisprosentti ja paranna sivuston k\u00e4ytett\u00e4vyytt\u00e4<\/h2>\n\n\n\n<p>Pois\u00adtu\u00admis\u00adpro\u00adsent\u00adti (bounce rate) ker\u00adtoo, kuin\u00adka moni k\u00e4yt\u00adt\u00e4\u00adj\u00e4 pois\u00adtuu sivul\u00adta ilman tois\u00adta klik\u00adkaus\u00adta tai siir\u00adty\u00admis\u00adt\u00e4 toi\u00adsel\u00adle ala\u00adsi\u00advul\u00adle. Kor\u00adkea pois\u00adtu\u00admis\u00adpro\u00adsent\u00adti voi olla merk\u00adki sii\u00adt\u00e4, ett\u00e4 sivus\u00adto ei vas\u00adtaa k\u00e4yt\u00adt\u00e4\u00adj\u00e4n odo\u00adtuk\u00adsia tai k\u00e4yt\u00adt\u00f6\u00adliit\u00adty\u00adm\u00e4s\u00ads\u00e4 on ongel\u00admia. Jos pois\u00adtu\u00admis\u00adpro\u00adsent\u00adti on huo\u00admat\u00adta\u00advan kor\u00adkea, syi\u00adt\u00e4 voi\u00advat&nbsp;olla:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hidas sivun lataus\u00adno\u00adpeus \u2013 K\u00e4yt\u00adt\u00e4\u00adj\u00e4t odot\u00adta\u00advat nope\u00adaa k\u00e4yt\u00adt\u00f6\u00adko\u00adke\u00admus\u00adta. Jos sivu latau\u00adtuu yli 3 sekun\u00adtia, osa k\u00e4yt\u00adt\u00e4\u00adjis\u00adt\u00e4 saat\u00adtaa pois\u00adtua ennen kuin sivu ehtii avautua.&nbsp;<\/li>\n\n\n\n<li>Sis\u00e4l\u00adt\u00f6 ei vas\u00adtaa k\u00e4yt\u00adt\u00e4\u00adj\u00e4n odo\u00adtuk\u00adsia \u2013 K\u00e4yt\u00adt\u00e4\u00adj\u00e4 saat\u00adtaa saa\u00adpua sivul\u00adle tie\u00adtyl\u00adl\u00e4 odo\u00adtuk\u00adsel\u00adla, mut\u00adta jos sis\u00e4l\u00adt\u00f6 ei tar\u00adjoa luvat\u00adtua rat\u00adkai\u00adsua, h\u00e4n pois\u00adtuu sivulta.<\/li>\n\n\n\n<li>Huo\u00adno navi\u00adgoin\u00adti ja ep\u00e4\u00adsel\u00adke\u00e4 raken\u00adne \u2013 Jos k\u00e4yt\u00adt\u00e4\u00adj\u00e4 ei l\u00f6y\u00add\u00e4 etsi\u00adm\u00e4\u00e4n\u00ads\u00e4 tie\u00adtoa hel\u00adpos\u00adti tai navi\u00adgoin\u00adti on seka\u00adva, h\u00e4n voi siir\u00adty\u00e4 toi\u00adsel\u00adle sivustolle.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:18px\"><strong>Paranna k\u00e4ytt\u00e4j\u00e4kokemusta ja v\u00e4henn\u00e4 poistumisprosenttia<\/strong><\/h3>\n\n\n\n<p>Nopeu\u00adta sivus\u00adton latausai\u00adko\u00adja tut\u00adki\u00admal\u00adla sivus\u00adtoa\u00adsi Google PageS\u00adpeed Insights -ty\u00f6\u00adka\u00adlul\u00adla.<strong><br><\/strong>Sivun nopeus vai\u00adkut\u00adtaa mer\u00adkit\u00adt\u00e4\u00adv\u00e4s\u00adti k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adko\u00adke\u00admuk\u00adseen ja haku\u00adko\u00adne\u00adn\u00e4\u00adky\u00advyy\u00adteen. Voit paran\u00adtaa lataus\u00adno\u00adpeut\u00adta mm. n\u00e4il\u00adl\u00e4 keinoilla.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kuvien opti\u00admoin\u00adti ja moder\u00adnien for\u00admaat\u00adtien k\u00e4yt\u00adt\u00f6: Pie\u00adnen\u00adn\u00e4 kuvien tie\u00addos\u00adto\u00adko\u00adko\u00adja s\u00e4i\u00adlyt\u00adt\u00e4en laa\u00addun ja hy\u00f6\u00addyn\u00adn\u00e4 nyky\u00adai\u00adkai\u00adsia kuva\u00adfor\u00admaat\u00adte\u00adja, kuten WebP:t\u00e4, nopeut\u00adtaak\u00adse\u00adsi sivus\u00adton latausaikoja.&nbsp;<\/li>\n\n\n\n<li>V\u00e4li\u00admuis\u00adtin hy\u00f6\u00addyn\u00adt\u00e4\u00admi\u00adnen (Cac\u00adhing): Ota k\u00e4yt\u00adt\u00f6\u00f6n v\u00e4li\u00admuis\u00adti\u00adrat\u00adkai\u00adsut, jot\u00adka tal\u00adlen\u00adta\u00advat staat\u00adti\u00adsia resurs\u00adse\u00adja, kuten kuvia, <span class=\"caps\">CSS-<\/span> ja JavaSc\u00adript-tie\u00addos\u00adto\u00adja, k\u00e4yt\u00adt\u00e4\u00adj\u00e4n lait\u00adteel\u00adle. T\u00e4m\u00e4 v\u00e4hen\u00adt\u00e4\u00e4 pal\u00adve\u00adli\u00admen kuor\u00admi\u00adtus\u00adta ja nopeut\u00adtaa sivus\u00adton latau\u00adtu\u00admis\u00adta tois\u00adtu\u00advil\u00adla vie\u00adrai\u00adluil\u00adla. Kat\u00adso t\u00e4s\u00adt\u00e4 lis\u00adta par\u00adhais\u00adta WordPress <a href=\"https:\/\/www.wpbeginner.com\/plugins\/best-wordpress-caching-plugins\/\"><strong>Cac\u00adhing-lis\u00e4\u00adosis\u00adta<\/strong><\/a>.<\/li>\n\n\n\n<li>Koo\u00addin opti\u00admoin\u00adti: Tii\u00advis\u00adt\u00e4 ja yhdis\u00adt\u00e4 <span class=\"caps\">CSS-<\/span>, JavaSc\u00adript- ja HTML-tie\u00addos\u00adtot pois\u00adta\u00admal\u00adla tar\u00adpeet\u00adto\u00admat mer\u00adkit ja rivin\u00advaih\u00addot. T\u00e4m\u00e4 v\u00e4hen\u00adt\u00e4\u00e4 tie\u00addos\u00adto\u00adko\u00adko\u00adja ja HTTP-pyyn\u00adt\u00f6\u00adjen m\u00e4\u00e4\u00adr\u00e4\u00e4, mik\u00e4 paran\u00adtaa sivus\u00adton suorituskyky\u00e4.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Lue lis\u00e4\u00e4 miten hy\u00f6\u00addyn\u00adt\u00e4\u00e4 Google PageS\u00adpeed Insights ty\u00f6\u00adka\u00adlua <a href=\"https:\/\/developers.google.com\/speed\/docs\/insights\/v5\/about\"><strong>t\u00e4s\u00adt\u00e4<\/strong><\/a>.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"807\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-06-at-9.07.33-1024x807.png\" alt=\"Kuvakaappaus Google Pagespeed Insightsin tyypillisest\u00e4 n\u00e4kym\u00e4st\u00e4.\" class=\"wp-image-11709\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-06-at-9.07.33-1024x807.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-06-at-9.07.33-300x236.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-06-at-9.07.33-768x605.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Screenshot-2025-03-06-at-9.07.33.png 1414w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><figcaption class=\"wp-element-caption\">Tyy\u00adpil\u00adli\u00adnen Google PageS\u00adpeed Insight\u00adsin raporttin\u00e4kym\u00e4.<\/figcaption><\/figure><\/div>\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<p><strong>Muut vin\u00adkit parem\u00adpaan verk\u00adko\u00adsi\u00advus\u00adton k\u00e4ytt\u00f6kokemukseen:<\/strong><\/p>\n\n\n\n<p>Lis\u00e4\u00e4 sel\u00adkei\u00adt\u00e4 toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adsia (Call to Action, <span class=\"caps\">CTA<\/span>).<strong><br><\/strong>Hyv\u00e4 <span class=\"caps\">CTA<\/span> aut\u00adtaa k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00e4 ymm\u00e4r\u00adt\u00e4\u00adm\u00e4\u00e4n, mit\u00e4 seu\u00adraa\u00advak\u00adsi kan\u00adnat\u00adtaa teh\u00add\u00e4. Hy\u00f6\u00addyn\u00adn\u00e4 toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adsia&nbsp;kuten:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span class=\"dquo\">\u201c<\/span>Tilaa uutis\u00adkir\u00adje\u201d - jos tavoit\u00adtee\u00adna on s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00adlis\u00adtal\u00adle liittyminen.<\/li>\n\n\n\n<li><span class=\"dquo\">\u201c<\/span>Pyy\u00add\u00e4 tar\u00adjous\u201d - jos pal\u00adve\u00adlun myyn\u00adti on ensi\u00adsi\u00adjai\u00adnen tavoite.<\/li>\n\n\n\n<li><span class=\"dquo\">\u201c<\/span>Lue lis\u00e4\u00e4\u201d - jos haluat ohja\u00adta k\u00e4yt\u00adt\u00e4\u00adj\u00e4n toi\u00adseen osioon verkkosivustollasi.<\/li>\n<\/ul>\n\n\n\n<p>Tee sis\u00e4l\u00adl\u00f6s\u00adt\u00e4 hel\u00adpos\u00adti luet\u00adta\u00advaa ja visu\u00adaa\u00adli\u00adses\u00adti hou\u00adkut\u00adte\u00adle\u00advaa.<strong><br><\/strong>K\u00e4yt\u00adt\u00e4\u00adj\u00e4t skan\u00adnaa\u00advat sivun sis\u00e4l\u00adl\u00f6n ennen kuin p\u00e4\u00e4t\u00adt\u00e4\u00adv\u00e4t j\u00e4\u00e4\u00add\u00e4. Tee sis\u00e4l\u00adl\u00f6s\u00adt\u00e4 hou\u00adkut\u00adte\u00adle\u00advam\u00adpaa seu\u00adraa\u00advil\u00adla keinoilla:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>K\u00e4y\u00adt\u00e4 lyhyi\u00adt\u00e4 kap\u00adpa\u00adlei\u00adta, v\u00e4liot\u00adsi\u00adkoi\u00adta ja bul\u00adlet point lis\u00adto\u00adja, jot\u00adka j\u00e4sen\u00adt\u00e4\u00adv\u00e4t teks\u00adtin sel\u00adkeik\u00adsi koko\u00adnai\u00adsuuk\u00adsik\u00adsi ja hel\u00adpot\u00adta\u00advat luettavuutta.<\/li>\n\n\n\n<li>Hy\u00f6\u00addyn\u00adn\u00e4 lis\u00adto\u00adja, jot\u00adka teke\u00adv\u00e4t sis\u00e4l\u00adl\u00f6s\u00adt\u00e4 hel\u00adpom\u00admin omaksuttavaa.<\/li>\n\n\n\n<li>K\u00e4y\u00adt\u00e4 kuvia, info\u00adgraa\u00adfe\u00adja ja videoi\u00adta, jot\u00adka tuke\u00advat teks\u00adti\u00adsi\u00ads\u00e4l\u00adt\u00f6\u00e4 ja teke\u00adv\u00e4t sivus\u00adta visu\u00adaa\u00adli\u00adses\u00adti miellytt\u00e4v\u00e4mm\u00e4n.<\/li>\n\n\n\n<li>Var\u00admis\u00adta, ett\u00e4 fon\u00adtit ovat hel\u00adpos\u00adti luet\u00adta\u00advia, ja kont\u00adras\u00adti teks\u00adtin ja taus\u00adtan v\u00e4lil\u00adl\u00e4 on riitt\u00e4v\u00e4.<\/li>\n\n\n\n<li>Kehi\u00adt\u00e4 jat\u00adku\u00advas\u00adti uut\u00adta sis\u00e4l\u00adt\u00f6\u00e4, ota tavoi\u00adte jul\u00adkais\u00adta joka viik\u00adko yksi blo\u00adgiar\u00adtik\u00adke\u00adli. Mie\u00adti mil\u00adl\u00e4 tavoin voi\u00adsit vie\u00adl\u00e4 vah\u00advis\u00adtaa br\u00e4n\u00addi\u00adsi \u00e4\u00e4n\u00adt\u00e4 ja br\u00e4n\u00addi\u00adku\u00advaa verkkosivuilla.<\/li>\n<\/ul>\n\n\n\n<p>Kun paran\u00adnat k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adko\u00adke\u00admus\u00adta, k\u00e4yt\u00adt\u00e4\u00adj\u00e4t viih\u00adty\u00adv\u00e4t pidem\u00adp\u00e4\u00e4n, sitou\u00adtu\u00advat parem\u00admin ja toden\u00adn\u00e4\u00adk\u00f6i\u00adses\u00adti suo\u00adrit\u00adta\u00advat halut\u00adtu\u00adja toimintoja.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-medium-font-size\">2.4 Seuraa mainoskampanjoiden tehokkuutta<\/h2>\n\n\n\n<p>Jos teet Google-mai\u00adnon\u00adtaa, Google Ana\u00adly\u00adtics aut\u00adtaa seu\u00adraa\u00admaan, mit\u00adk\u00e4 kam\u00adpan\u00adjat tuo\u00advat par\u00adhai\u00adta tulok\u00adsia. Yksi tehok\u00adkaim\u00admis\u00adta kei\u00adnois\u00adta seu\u00adra\u00adta mark\u00adki\u00adnoin\u00adti\u00adkam\u00adpan\u00adjoi\u00adden toi\u00admi\u00advuut\u00adta on UTM-seuranta.<\/p>\n\n\n\n<p><strong>Mik\u00adsi UTM-seu\u00adran\u00adta kannattaa?<\/strong><\/p>\n\n\n\n<p>UTM-t\u00e4git ovat verk\u00adko\u00adsi\u00advus\u00adton URL-osoit\u00adtee\u00adseen lis\u00e4t\u00adt\u00e4\u00advi\u00e4 tun\u00adnis\u00adtei\u00adta, joi\u00adden avul\u00adla voit seu\u00adra\u00adta, mis\u00adt\u00e4 lii\u00adken\u00adne verk\u00adko\u00adsi\u00advus\u00adtol\u00adle\u00adsi tulee. Ilman UTM-tage\u00adja Google Ana\u00adly\u00adtics ei v\u00e4lt\u00adt\u00e4\u00adm\u00e4t\u00adt\u00e4 tun\u00adnis\u00adta tar\u00adkas\u00adti, min\u00adk\u00e4 mai\u00adnok\u00adsen, s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00adkam\u00adpan\u00adjan tai some-jul\u00adkai\u00adsun kaut\u00adta k\u00e4yt\u00adt\u00e4\u00adj\u00e4t saa\u00adpu\u00advat sivus\u00adtol\u00adle\u00adsi. T\u00e4m\u00e4 voi joh\u00adtaa ep\u00e4\u00adtark\u00adkoi\u00adhin raport\u00adtei\u00adhin ja vai\u00adkeut\u00adtaa mark\u00adki\u00adnoin\u00adnin tulos\u00adten mittaamista.<\/p>\n\n\n\n<p>Tark\u00adka lii\u00adken\u00adteen l\u00e4h\u00adtei\u00adden seu\u00adran\u00adta \u2013 N\u00e4et sel\u00adke\u00e4s\u00adti, mit\u00adk\u00e4 kam\u00adpan\u00adjat tuo\u00advat eni\u00adten k\u00e4vi\u00adj\u00f6i\u00adt\u00e4 ja mit\u00adk\u00e4 vaa\u00adti\u00advat opti\u00admoin\u00adtia.<br>Mai\u00adnos\u00adbud\u00adje\u00adtin parem\u00adpi koh\u00adden\u00adta\u00admi\u00adnen \u2013 Kun tie\u00add\u00e4t, mis\u00adt\u00e4 eni\u00adten kon\u00adver\u00adsioi\u00adta syn\u00adtyy, voit koh\u00adden\u00adtaa bud\u00adjet\u00adtia tehok\u00adkaam\u00admin toi\u00admi\u00advim\u00adpiin kam\u00adpan\u00adjoi\u00adhin ja v\u00e4hen\u00adt\u00e4\u00e4 tehot\u00adto\u00admiin kana\u00adviin k\u00e4y\u00adtet\u00adty\u00adj\u00e4 resursseja.<\/p>\n\n\n\n<p>Voit luo\u00adda UTM-tage\u00adja hel\u00adpos\u00adti Googlen ilmai\u00adsel\u00adla <a href=\"https:\/\/ga-dev-tools.google\/campaign-url-builder\/\"><strong>Cam\u00adpaign <span class=\"caps\">URL<\/span> Buil\u00adder -ty\u00f6\u00adka\u00adlul\u00adla<\/strong><\/a>. T\u00e4y\u00adt\u00e4 ty\u00f6\u00adka\u00adluun n\u00e4m\u00e4 kent\u00e4t:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Web\u00adsi\u00adte <span class=\"caps\">URL<\/span>: Sivun osoi\u00adte, jon\u00adne lii\u00adken\u00adne ohja\u00adtaan: <strong>https:\/\/yrityksesi.fi<\/strong>\/<\/li>\n\n\n\n<li>Cam\u00adpaign Source: Mis\u00adt\u00e4 kana\u00advas\u00adta lii\u00adken\u00adne tulee: <strong>face\u00adbook<\/strong><\/li>\n\n\n\n<li>Cam\u00adpaign Medium: Lii\u00adken\u00adne\u00adtyyp\u00adpi: <strong>social<\/strong><\/li>\n\n\n\n<li>Cam\u00adpaign Name: Kam\u00adpan\u00adjan nimi: <strong>fb-post<\/strong>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Muis\u00adta aina kir\u00adjoit\u00adtaa kaik\u00adki sanat yhteen, pie\u00adnil\u00adl\u00e4 kir\u00adjai\u00admil\u00adla ja yhdis\u00adt\u00e4\u00e4 sanat v\u00e4liviivoilla.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"452\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-1024x452.png\" alt=\"Kuvakaappaus Campaign URL Builder -ty\u00f6kalun n\u00e4kym\u00e4st\u00e4.\" class=\"wp-image-11710\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-1024x452.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-300x132.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-768x339.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-1536x678.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Campaign-URL-Builder-Kuvakaappaus-2048x904.png 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<p>Kun <span class=\"caps\">URL<\/span> on luo\u00adtu, voit k\u00e4yt\u00adt\u00e4\u00e4 sit\u00e4 mai\u00adnok\u00adsis\u00adsa\u00adsi ja seu\u00adra\u00adta kam\u00adpan\u00adjoi\u00adte\u00adsi suo\u00adri\u00adtus\u00adky\u00adky\u00e4 tarkemmin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Yhteenveto<\/h2>\n\n\n\n<p>Google Ana\u00adly\u00adtics on teho\u00adkas ty\u00f6\u00adka\u00adlu, joka aut\u00adtaa yri\u00adtyk\u00adsi\u00e4 ymm\u00e4r\u00adt\u00e4\u00adm\u00e4\u00e4n k\u00e4vi\u00adj\u00f6i\u00adt\u00e4, opti\u00admoi\u00admaan sivus\u00adtoa ja tehos\u00adta\u00admaan markkinointia.<\/p>\n\n\n\n<p>Mit\u00e4 kan\u00adnat\u00adtaa teh\u00add\u00e4&nbsp;heti?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ota Google Ana\u00adly\u00adtics k\u00e4yt\u00adt\u00f6\u00f6n ja var\u00admis\u00adta, ett\u00e4 seu\u00adran\u00adta\u00adkoo\u00addi toi\u00admii, muis\u00adta huo\u00admioi\u00adda ajan\u00adkoh\u00adtai\u00adnen seu\u00adran\u00adtae\u00adv\u00e4s\u00adtei\u00adt\u00e4 kos\u00adke\u00adva lain\u00ads\u00e4\u00e4\u00add\u00e4n\u00adt\u00f6 k\u00e4yt\u00adt\u00f6\u00f6n\u00adot\u00adtoa tehdess\u00e4si.&nbsp;<\/li>\n\n\n\n<li>Ase\u00adta kon\u00adver\u00adsio\u00adseu\u00adran\u00adta ja m\u00e4\u00e4\u00adri\u00adt\u00e4 tavoitteet.<\/li>\n\n\n\n<li>Seu\u00adraa lii\u00adken\u00adteen l\u00e4h\u00adtei\u00adt\u00e4 ja opti\u00admoi mark\u00adki\u00adnoin\u00adtia nii\u00adden perusteella.<\/li>\n\n\n\n<li>K\u00e4y\u00adt\u00e4 tie\u00adtoa sivus\u00adton kehit\u00adt\u00e4\u00admi\u00adseen ja k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adko\u00adke\u00admuk\u00adsen parantamiseen.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Haluatko oppia lis\u00e4\u00e4 aiheesta? Lue n\u00e4m\u00e4 artikkelit:<\/h3>\n\n\n\n<p><a href=\"https:\/\/kubla.fi\/blogi\/nain-toimii-google-analytics-4\/\"><strong>N\u00e4in toi\u00admii Google Ana\u00adly\u00adtics&nbsp;4<\/strong><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/kubla.fi\/blogi\/google-analytics\/\"><strong>Google Ana\u00adly\u00adtics yri\u00adtyk\u00adsen mark\u00adki\u00adnoin\u00adnin tukena<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ana\u00adly\u00adtics (<span class=\"caps\">GA4<\/span>) on Googlen oma ana\u00adly\u00adtiik\u00adka\u00adty\u00f6\u00adka\u00adlu ja olen\u00adnai\u00adnen apu\u00adri data\u00adve\u00adtoi\u00adseen mark\u00adki\u00adnoin\u00adtiin. N\u00e4il\u00adl\u00e4 kon\u00adkreet\u00adti\u00adsil\u00adla vin\u00adkeil\u00adl\u00e4 opit miten ker\u00e4\u00adt\u00e4 arvo\u00adkas\u00adta dataa ja teh\u00add\u00e4 sen poh\u00adjal\u00adta fik\u00adsum\u00adpia mark\u00adki\u00adnoin\u00adti\u00adp\u00e4\u00e4\u00adt\u00f6k\u00adsi\u00e4. 1. Google Ana\u00adly\u00adtic\u00adsin (<span class=\"caps\">GA4<\/span>) k\u00e4yt\u00adt\u00f6\u00f6n\u00adot\u00adto&nbsp; Google Ana\u00adly\u00adtic\u00adsin k\u00e4yt\u00adt\u00f6\u00f6n\u00adot\u00adto onnis\u00adtuu muu\u00adta\u00admas\u00adsa vai\u00adhees\u00adsa: luo Google Ana\u00adly\u00adtics -tili, lis\u00e4\u00e4 verk\u00adko\u00adsi\u00advus\u00adto\u00adsi ja han\u00adki seu\u00ad\u00adran\u00ad\u00adta-ID, jon\u00adka voit lis\u00e4\u00adt\u00e4 sivus\u00adto\u00adsi koo\u00addiin suo\u00adraan tai Google Tag&nbsp;[\u2026]<\/p>\n","protected":false},"author":56,"featured_media":11717,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[268],"tags":[311,310,277],"class_list":["post-11708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-analytiikan-abc-yrittajalle","tag-ga4","tag-google-analytics","tag-tyokalut"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v24.5) - 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