{"id":11745,"date":"2025-03-13T14:54:10","date_gmt":"2025-03-13T12:54:10","guid":{"rendered":"https:\/\/kubla.fi\/?p=11745"},"modified":"2025-03-13T14:54:12","modified_gmt":"2025-03-13T12:54:12","slug":"google-mainonta-2025","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/google-mainonta-2025\/","title":{"rendered":"Google-mainonta 2025: Uudet ty\u00f6kalut ja trendit \u2013 Kublan vinkit"},"content":{"rendered":"\n<p>Vuon\u00adna 2025 Google-mai\u00adnon\u00adta perus\u00adtuu yh\u00e4 enem\u00adm\u00e4n dynaa\u00admis\u00adten kam\u00adpan\u00adjoi\u00adden ja teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten ty\u00f6\u00adka\u00adlu\u00adjen ymp\u00e4\u00adril\u00adle. Lue Kublan vin\u00adkit ja hy\u00f6\u00addyn\u00adn\u00e4 uusim\u00admat rat\u00adkai\u00adsut tehok\u00adkaas\u00adti mainonnassa.&nbsp;<\/p>\n\n\n\n<p>Google-mai\u00adnon\u00adnan uusim\u00admat ty\u00f6\u00adka\u00adlut ja tren\u00addit tar\u00adjoa\u00advat ennen\u00adn\u00e4\u00adke\u00adm\u00e4t\u00adt\u00f6\u00admi\u00e4 mah\u00addol\u00adli\u00adsuu\u00adksia tavoit\u00adtaa asiak\u00adkaat tehok\u00adkaas\u00adti \u2013 ja samal\u00adla s\u00e4\u00e4s\u00adt\u00e4\u00e4 aikaa ja resurs\u00adse\u00adja. Teko\u00ad\u00e4\u00adly, moni\u00adka\u00adna\u00advai\u00adsuus ja immer\u00adsii\u00advi\u00adset koke\u00admuk\u00adset ovat nyt keski\u00f6ss\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Performance Max: Monikanavaisuuden kuningas<\/h2>\n\n\n\n<p><a href=\"https:\/\/kubla.fi\/blogi\/performance-max\/\">Per\u00adfor\u00admance Max<\/a> (PMax) -kam\u00adpan\u00adjat ovat kehit\u00adty\u00adneet entis\u00adt\u00e4 \u00e4lyk\u00adk\u00e4\u00e4m\u00admik\u00adsi. Vuon\u00adna 2024 nii\u00adhin lis\u00e4t\u00adtiin kausi\u00admuok\u00adkauk\u00adset ja opti\u00admoin\u00adti\u00adsuo\u00adsi\u00adtuk\u00adset-osio (recom\u00admen\u00adda\u00adtions), joka antaa reaa\u00adliai\u00adkai\u00adsia suo\u00adsi\u00adtuk\u00adsia kam\u00adpan\u00adjan tehos\u00adta\u00admi\u00adsek\u00adsi. Kausi\u00admuok\u00adkauk\u00adset (sea\u00adso\u00adna\u00adli\u00adty adjust\u00adments) ovat manu\u00adaa\u00adli\u00adsia s\u00e4\u00e4\u00adt\u00f6\u00adj\u00e4, joi\u00adden avul\u00adla mai\u00adnos\u00adta\u00adjat voi\u00advat opti\u00admoi\u00adda Per\u00adfor\u00admance Max -kam\u00adpan\u00adjoi\u00adta lyhy\u00adtai\u00adkai\u00adsiin kysyn\u00adn\u00e4n muu\u00adtok\u00adsiin, kuten alen\u00adnus\u00admyyn\u00adtei\u00adhin tai kam\u00adpan\u00adja\u00adkausiin. PMax yhdis\u00adt\u00e4\u00e4 sau\u00admat\u00adto\u00admas\u00adti Googlen kaik\u00adki alus\u00adtat \u2013 haku\u00adko\u00adneen, You\u00adTu\u00adben, Displayn, Disco\u00adve\u00adrin ja Gmai\u00adlin. PMax kam\u00adpan\u00adjat hy\u00f6\u00addyn\u00adt\u00e4\u00adv\u00e4t koneop\u00adpi\u00admis\u00adta saa\u00advut\u00adtaak\u00adseen par\u00adhaat mah\u00addol\u00adli\u00adset tulok\u00adset mai\u00adnon\u00adtaa kohdistaessa.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kublan vink\u00adki:<\/strong> Hy\u00f6\u00addyn\u00adn\u00e4 Per\u00adfor\u00admance Max -kam\u00adpan\u00adjoi\u00adden auto\u00admaa\u00adtio\u00adta tehok\u00adkaas\u00adti m\u00e4\u00e4\u00adrit\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 sel\u00adke\u00e4t lii\u00adke\u00adtoi\u00admin\u00adta\u00adta\u00advoit\u00adteet, kuten kon\u00adver\u00adsioi\u00adden mak\u00adsi\u00admoin\u00adti, tai lii\u00addien gene\u00adroin\u00adti. Seu\u00adraa Googlen opti\u00admoin\u00adti\u00adsuo\u00adsi\u00adtuk\u00adsia s\u00e4\u00e4n\u00adn\u00f6l\u00adli\u00adses\u00adti ja tee suo\u00adsi\u00adtel\u00adlut toi\u00admen\u00adpi\u00adteet \u2013 Google rapor\u00adtoi, ett\u00e4 10 pis\u00adteen paran\u00adnus suo\u00adsi\u00adtuk\u00adsis\u00adsa (mak\u00adsi\u00admi\u00adpis\u00adteet 100) voi nos\u00adtaa kon\u00adver\u00adsioi\u00adta jopa 14 %. Lis\u00e4k\u00adsi var\u00admis\u00adta, ett\u00e4 k\u00e4y\u00adt\u00e4t laa\u00adduk\u00adkai\u00adta mai\u00adnos\u00adma\u00adte\u00adri\u00adaa\u00adle\u00adja (kuvia, videoi\u00adta ja teks\u00adte\u00adj\u00e4), sil\u00adl\u00e4 teko\u00ad\u00e4\u00adly opti\u00admoi mai\u00adnon\u00adtaa n\u00e4i\u00adden pohjalta.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Google-mainonta ja data-analytiikka vuonna 2025<\/h2>\n\n\n\n<p>Google -mai\u00adnon\u00adnan kehit\u00adtyes\u00ads\u00e4 my\u00f6s data-ana\u00adly\u00adtii\u00adkan kei\u00adnot muut\u00adtu\u00advat yh\u00e4 moni\u00adka\u00adna\u00advai\u00adsem\u00admik\u00adsi. Vuo\u00adsi 2025 tuo mark\u00adki\u00adnoin\u00adtiin uusia mah\u00addol\u00adli\u00adsuu\u00adksia mm. uusien teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten Mark\u00adki\u00adnoin\u00adti\u00admix -mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlu\u00adjen (<span class=\"caps\">MMM<\/span>) kautta.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:20px\">Mik\u00e4 on Markkinointimix -mallinnusty\u00f6kalu? (<span class=\"caps\">MMM<\/span>)<\/h3>\n\n\n\n<p>Mark\u00adki\u00adnoin\u00adti\u00admixin mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlut (Mar\u00adke\u00adting Mix Mode\u00adling, <span class=\"caps\">MMM<\/span>) ovat kehit\u00adty\u00adnei\u00adt\u00e4 ana\u00adly\u00adtiik\u00adka\u00adty\u00f6\u00adka\u00adlu\u00adja, joi\u00adta k\u00e4y\u00adte\u00adt\u00e4\u00e4n arvioi\u00admaan eri mark\u00adki\u00adnoin\u00adti\u00adka\u00adna\u00advien koko\u00adnais\u00adhy\u00f6\u00adty\u00e4 lii\u00adke\u00adtoi\u00admin\u00adnal\u00adle. <span class=\"caps\">MMM<\/span> hy\u00f6\u00addyn\u00adt\u00e4\u00e4 his\u00adto\u00adrial\u00adlis\u00adta dataa, tilas\u00adtol\u00adlis\u00adta mal\u00adlin\u00adnus\u00adta ja teko\u00ad\u00e4\u00adly\u00e4 arvioi\u00addak\u00adseen, miten eri mai\u00adnos\u00adka\u00adna\u00advat vai\u00adkut\u00adta\u00advat myyn\u00adtiin ja asia\u00adkas\u00adpol\u00adkuun. T\u00e4m\u00e4 aut\u00adtaa yri\u00adtyk\u00adsi\u00e4 koh\u00adden\u00adta\u00admaan bud\u00adjet\u00adtin\u00adsa tehok\u00adkaam\u00admin ja opti\u00admoi\u00admaan kam\u00adpan\u00adja\u00adstra\u00adte\u00adgioi\u00adta pit\u00adk\u00e4l\u00adl\u00e4 aikav\u00e4lill\u00e4.<\/p>\n\n\n\n<p>Perin\u00adtei\u00adses\u00adti MMM-ty\u00f6\u00adka\u00adlut ovat vaa\u00adti\u00adneet suu\u00adria tie\u00adto\u00admas\u00adso\u00adja ja pal\u00adjon aikaa kulut\u00adta\u00advaa manu\u00adaa\u00adlis\u00adta ana\u00adlyy\u00adsi\u00e4, mut\u00adta uusien teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten ty\u00f6\u00adka\u00adlu\u00adjen, kuten Googlen <em>Meri\u00addia\u00adnin<\/em>, avul\u00adla mal\u00adlin\u00adnuk\u00adsia ei tar\u00advit\u00adse en\u00e4\u00e4 teh\u00add\u00e4 manuaalisesti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>Meridian: markkinointimix -mallinnusty\u00f6kalu&nbsp;<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/developers.google.com\/meridian\">Meri\u00addian<\/a> on Googlen kehit\u00adt\u00e4\u00adm\u00e4 uusi avoi\u00admen l\u00e4h\u00adde\u00adkoo\u00addin<strong> <\/strong>teko\u00ad\u00e4\u00adly\u00adpoh\u00adjai\u00adnen mark\u00adki\u00adnoin\u00adti\u00admixin mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlu, joka yhdis\u00adt\u00e4\u00e4 eri mark\u00adki\u00adnoin\u00adti\u00adka\u00adna\u00advien datan yhdek\u00adsi koko\u00adnai\u00adsuu\u00addek\u00adsi. Sen avul\u00adla yri\u00adtyk\u00adset voi\u00advat ana\u00adly\u00adsoi\u00adda, mit\u00adk\u00e4 mai\u00adnos\u00adka\u00adna\u00advat ja -stra\u00adte\u00adgiat tuot\u00adta\u00advat par\u00adhai\u00adta tulok\u00adsia ja opti\u00admoi\u00adda bud\u00adje\u00adtoin\u00adti\u00adaan dynaa\u00admi\u00adsem\u00admin kuin perin\u00adtei\u00adsil\u00adl\u00e4 MMM-malleilla.<\/p>\n\n\n\n<p>Toi\u00adsin kuin aiem\u00admat manu\u00adaa\u00adlis\u00adta ana\u00adlyy\u00adsi\u00e4 vaa\u00adti\u00advat MMM-mal\u00adlit, Meri\u00addian k\u00e4yt\u00adt\u00e4\u00e4 koneop\u00adpi\u00admis\u00adta ja teko\u00ad\u00e4\u00adly\u00e4 auto\u00admaat\u00adti\u00adseen mal\u00adlin\u00adnuk\u00adseen, mik\u00e4 nopeut\u00adtaa pro\u00adses\u00adsia ja v\u00e4hen\u00adt\u00e4\u00e4 datan k\u00e4sit\u00adte\u00adlyyn kulu\u00advaa aikaa. Se tar\u00adjo\u00adaa mark\u00adki\u00adnoi\u00adjil\u00adle syv\u00e4l\u00adli\u00adsem\u00adp\u00e4\u00e4 tie\u00adtoa eri mai\u00adnos\u00adka\u00adna\u00advien yhteis\u00advai\u00adku\u00adtuk\u00adsis\u00adta, mik\u00e4 mah\u00addol\u00adlis\u00adtaa tar\u00adkem\u00adman ja jous\u00adta\u00advam\u00adman bud\u00adje\u00adtoin\u00adnin muut\u00adtu\u00advis\u00adsa markkinatilanteissa.<\/p>\n\n\n\n<p>Meri\u00addian sopii eri\u00adtyi\u00adses\u00adti yri\u00adtyk\u00adsil\u00adle, jot\u00adka panos\u00adta\u00advat laa\u00adjas\u00adti moni\u00adka\u00adna\u00advai\u00adseen mark\u00adki\u00adnoin\u00adtiin ja halua\u00advat ymm\u00e4r\u00adt\u00e4\u00e4 syv\u00e4l\u00adli\u00adsem\u00admin inves\u00adtoin\u00adtien\u00adsa tuot\u00adtoa. Se ei kui\u00adten\u00adkaan ole yksit\u00adt\u00e4is\u00adten kam\u00adpan\u00adjoi\u00adden opti\u00admoin\u00adti\u00adty\u00f6\u00adka\u00adlu, vaan sen avul\u00adla voi\u00addaan mal\u00adlin\u00adtaa pit\u00adk\u00e4n aika\u00adv\u00e4\u00adlin stra\u00adte\u00adgi\u00adsia p\u00e4\u00e4\u00adt\u00f6k\u00adsi\u00e4 ja bud\u00adje\u00adtin jaka\u00admis\u00adta eri kana\u00advien kes\u00adken. On my\u00f6s hyv\u00e4 huo\u00admioi\u00adda, ett\u00e4 Meri\u00addian on suun\u00adni\u00adtel\u00adtu eri\u00adtyi\u00adses\u00adti yri\u00adtyk\u00adsil\u00adle, joil\u00adla on k\u00e4y\u00adt\u00f6s\u00ads\u00e4\u00e4n riit\u00adt\u00e4\u00adv\u00e4n suu\u00adri mark\u00adki\u00adnoin\u00adti\u00adbud\u00adjet\u00adti ja moni\u00adka\u00adna\u00advai\u00adnen mainosstrategia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Demand Gen: Visuaalisuus ja sosiaalinen ote<\/h2>\n\n\n\n<p><a href=\"https:\/\/support.google.com\/google-ads\/answer\/13695777?hl=en\">Demand Gen<\/a> -kam\u00adpan\u00adjat kor\u00advaa\u00advat osit\u00adtain Disco\u00adve\u00adry Ads -kam\u00adpan\u00adjoi\u00adta ja tuo\u00advat visu\u00adaa\u00adli\u00adses\u00adti rik\u00adkaat mai\u00adnok\u00adset You\u00adTu\u00adbe Short\u00adsiin, Disco\u00adver-sy\u00f6t\u00adtee\u00adseen ja Gmai\u00adliin teko\u00ad\u00e4\u00adly\u00adpoh\u00adjai\u00adsen koh\u00adden\u00adta\u00admi\u00adsen avulla.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" style=\"font-size:22px\"><strong>Miten Demand Gen muuttaa Google-mainontaa?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pai\u00adno\u00adtus video- ja kuva\u00admai\u00adnok\u00adsiin, eri\u00adtyi\u00adses\u00adti You\u00adTu\u00adbe Short\u00adsin mer\u00adki\u00adtys kasvaa<\/li>\n\n\n\n<li>Auto\u00admaat\u00adti\u00adnen koh\u00adden\u00adta\u00admi\u00adnen, jos\u00adsa teko\u00ad\u00e4\u00adly opti\u00admoi mai\u00adnos\u00adja\u00adke\u00adlua reaaliaikaisesti<\/li>\n\n\n\n<li>Lyhyem\u00adpi osto\u00adpol\u00adku, sil\u00adl\u00e4 Shop\u00adping-kam\u00adpan\u00adjat ja toi\u00admin\u00adta\u00adke\u00adho\u00adtuk\u00adset ohjaa\u00advat suo\u00adraan konversioon<\/li>\n\n\n\n<li>Kil\u00adpai\u00adli\u00adja some-mai\u00adnon\u00adnal\u00adle, sil\u00adl\u00e4 Google tavoit\u00adte\u00adlee samo\u00adja ylei\u00ads\u00f6\u00adj\u00e4 kuin Face\u00adbook ja TikTok<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kublan vink\u00adki:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Luo lyhyi\u00adt\u00e4, kou\u00adkut\u00adta\u00advia videoi\u00adta You\u00adTu\u00adbe Shortsiin<\/li>\n\n\n\n<li>Hy\u00f6\u00addyn\u00adn\u00e4 teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adta kohdentamista<\/li>\n\n\n\n<li>Ase\u00adta sel\u00adke\u00e4t kon\u00adver\u00adsio\u00adta\u00advoit\u00adteet ja seu\u00adraa tuloksia<\/li>\n\n\n\n<li>Yhdis\u00adt\u00e4 Demand Gen osak\u00adsi remarketing-strategiaa<\/li>\n<\/ul>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Google-mainonta ja ev\u00e4steett\u00f6myys: Uudet standardit<\/h2>\n\n\n\n<p>Kol\u00adman\u00adnen osa\u00adpuo\u00adlen ev\u00e4s\u00adtei\u00adden pois\u00adta\u00admi\u00adnen Chro\u00admes\u00adta alkoi vuon\u00adna 2024, ja vuon\u00adna 2025 Google panos\u00adtaa entis\u00adt\u00e4 enem\u00adm\u00e4n <a href=\"https:\/\/developers.google.com\/privacy-sandbox\/private-advertising\/topics\">Topics <span class=\"caps\">API<\/span><\/a>:hin ja teko\u00ad\u00e4\u00adly\u00adpoh\u00adjai\u00adseen koh\u00adden\u00adta\u00admi\u00adseen. T\u00e4m\u00e4 muut\u00adtaa uudel\u00adleen\u00admark\u00adki\u00adnoin\u00adtia ja mai\u00adno\u00adsy\u00adlei\u00ads\u00f6\u00adjen raken\u00adta\u00admis\u00adta, mut\u00adta avaa my\u00f6s uusia mahdollisuuksia.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kublan vink\u00adki<\/strong>: Siir\u00adry ev\u00e4s\u00adteet\u00adt\u00f6\u00adm\u00e4\u00e4n maa\u00adil\u00admaan akti\u00advoi\u00admal\u00adla Google Sig\u00adnals ja ker\u00e4\u00e4\u00adm\u00e4l\u00adl\u00e4 ensi\u00adk\u00e4\u00adden dataa (esim. uutis\u00adkir\u00adje\u00adti\u00adlauk\u00adset, asia\u00adkas\u00adtie\u00adto\u00adkan\u00adnat). Voit tar\u00adkas\u00adtaa onko t\u00e4m\u00e4 jo k\u00e4y\u00adt\u00f6s\u00ads\u00e4 mene\u00adm\u00e4l\u00adl\u00e4 Google Ana\u00adly\u00adtic\u00adsin hal\u00adlin\u00adnoin\u00adti\u00adn\u00e4\u00adky\u00adm\u00e4\u00e4n, ja siel\u00adt\u00e4 Data col\u00adlec\u00adtion \/ Tie\u00adto\u00adjen keruu -kohtaan.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Paikalliset inventaarimainokset: Fyysinen kauppa verkkoon<\/h2>\n\n\n\n<p>Vuon\u00adna 2024 Google toi <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3246303?hl=fi\">pai\u00adkal\u00adli\u00adset inven\u00adtaa\u00adri\u00admai\u00adnok\u00adset<\/a> (Local Inven\u00adto\u00adry Ads) 23 uuteen maa\u00adhan, Suo\u00admi mukaan lukien. T\u00e4m\u00e4 ty\u00f6\u00adka\u00adlu yhdis\u00adt\u00e4\u00e4 fyy\u00adsi\u00adsen kau\u00adpan varas\u00adton Googlen haku\u00adtu\u00adlok\u00adsiin ja Map\u00adsiin, mik\u00e4 on eri\u00adtyi\u00adsen arvo\u00adkas\u00adta v\u00e4hit\u00adt\u00e4is\u00adkau\u00adpoil\u00adle ja palveluntarjoajille.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>Kublan vink\u00adki<\/strong>: Jos yri\u00adtyk\u00adsel\u00adl\u00e4\u00adsi on kivi\u00adjal\u00adka\u00admyy\u00adm\u00e4\u00adl\u00e4, integroi varas\u00adto\u00adtie\u00adto\u00adsi Google Merc\u00adhant Cen\u00adte\u00adriin ja akti\u00advoi pai\u00adkal\u00adli\u00adset inven\u00adtaa\u00adri\u00admai\u00adnok\u00adset. Var\u00admis\u00adta, ett\u00e4 Google My Busi\u00adness -pro\u00adfii\u00adli\u00adsi on ajan tasal\u00adla, sil\u00adl\u00e4 asiak\u00adkaat n\u00e4ke\u00adv\u00e4t reaa\u00adliai\u00adkai\u00adsen saa\u00adta\u00advuu\u00adden ja ohjeet myym\u00e4l\u00e4\u00e4n.&nbsp;<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Tulevaisuuden trendit: <span class=\"caps\">AR<\/span> ja \u00e4\u00e4nihaku<\/h2>\n\n\n\n<p>Vaik\u00adka ne eiv\u00e4t ole vie\u00adl\u00e4 t\u00e4y\u00adsin val\u00adta\u00advir\u00adtaa, lis\u00e4t\u00adty todel\u00adli\u00adsuus (<span class=\"caps\">AR<\/span>) ja \u00e4\u00e4ni\u00adha\u00adku ovat jo Googlen road\u00adma\u00adpil\u00adla. AR-mai\u00adnok\u00adset voi\u00advat pian mah\u00addol\u00adlis\u00adtaa vir\u00adtu\u00adaa\u00adli\u00adset tuo\u00adte\u00adko\u00adkei\u00adlut Shop\u00adping-kam\u00adpan\u00adjois\u00adsa, ja \u00e4\u00e4niak\u00adti\u00advoi\u00adta\u00advat mai\u00adnok\u00adset saat\u00adta\u00advat tul\u00adla osak\u00adsi hakukokemusta.<\/p>\n\n\n\n<p><strong>Kublan vink\u00adki<\/strong>: Val\u00admis\u00adtau\u00addu tule\u00advaan kokei\u00adle\u00admal\u00adla AR-ele\u00adment\u00adte\u00adj\u00e4, esi\u00admer\u00adkik\u00adsi tuo\u00adte\u00adku\u00advien 3D-mal\u00adle\u00adja Google Merc\u00adhant Cen\u00adte\u00adris\u00ads\u00e4. \u00c4\u00e4ni\u00adha\u00adkuun voit varau\u00adtua opti\u00admoi\u00admal\u00adla haku\u00admai\u00adnos\u00adten avain\u00adsa\u00adnat luon\u00adnol\u00adli\u00adsen puheen muo\u00adtoon, kuten \u201cn\u00e4y\u00adt\u00e4 l\u00e4him\u00adm\u00e4t kah\u00advi\u00adlat\u201d tai \u201cparas lah\u00adjai\u00addea&nbsp;2025\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Google-mainonta: askelmerkit vuodelle 2025<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>P\u00e4i\u00advi\u00adt\u00e4 stra\u00adte\u00adgia<\/strong>: Kes\u00adki\u00adty moni\u00adka\u00adna\u00advai\u00adsiin kam\u00adpan\u00adjoi\u00adhin, kuten PMax ja Demand Gen, ja hy\u00f6\u00addyn\u00adn\u00e4 teko\u00ad\u00e4\u00adly\u00e4 sis\u00e4l\u00adl\u00f6n luomisessa.<\/li>\n\n\n\n<li><strong>Tes\u00adtaa ja opti\u00admoi<\/strong>: A\/B-tes\u00adtaa AI-gene\u00adroi\u00adtu\u00adja mai\u00adnok\u00adsia ja seu\u00adraa opti\u00admoin\u00adti\u00adpis\u00adtei\u00adt\u00e4 s\u00e4\u00e4nn\u00f6llisesti.<\/li>\n\n\n\n<li><strong>Panos\u00adta visu\u00adaa\u00adli\u00adsuu\u00adteen<\/strong>: K\u00e4y\u00adt\u00e4 lyhyi\u00adt\u00e4 videoi\u00adta ja kuvia Demand Gen -kampanjoissa.<\/li>\n\n\n\n<li><strong>Val\u00admis\u00adtau\u00addu ev\u00e4s\u00adteet\u00adt\u00f6\u00admyy\u00adteen<\/strong>: Ker\u00e4\u00e4 omaa dataa ja hy\u00f6\u00addyn\u00adn\u00e4 Googlen uusia kohdennusty\u00f6kaluja.<\/li>\n<\/ol>\n\n\n\n<div style=\"height:23px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group ctablokki has-text-color has-background\" style=\"background-color:#3d3d3d;color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Haluat\u00adko mai\u00adnos\u00adtaa yri\u00adtys\u00adt\u00e4\u00adsi Googles\u00adsa tai saa\u00adda tehot irti nykyi\u00adses\u00adt\u00e4 Google-tekemisest\u00e4?<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"ctatitle wp-block-heading\">Lue tarkemmin <strong>Google-mainonnan palveluistamme<\/strong> ja ota rohkeasti yhteytt\u00e4!<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/kubla.fi\/palvelut\/hakukonemainonta-eli-sem\/\" style=\"border-radius:6px;background-color:#61ce70\">Lue lis\u00e4\u00e4 Google-mai\u00adnon\u00adnan palveluista<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vuon\u00adna 2025 Google-mai\u00ad\u00adnon\u00ad\u00adta perus\u00adtuu yh\u00e4 enem\u00adm\u00e4n dynaa\u00admis\u00adten kam\u00adpan\u00adjoi\u00adden ja teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten ty\u00f6\u00adka\u00adlu\u00adjen ymp\u00e4\u00adril\u00adle. Lue Kublan vin\u00adkit ja hy\u00f6\u00addyn\u00adn\u00e4 uusim\u00admat rat\u00adkai\u00adsut tehok\u00adkaas\u00adti mai\u00adnon\u00adnas\u00adsa.&nbsp; Google-mai\u00ad\u00adnon\u00ad\u00adnan uusim\u00admat ty\u00f6\u00adka\u00adlut ja tren\u00addit tar\u00adjoa\u00advat ennen\u00adn\u00e4\u00adke\u00adm\u00e4t\u00adt\u00f6\u00admi\u00e4 mah\u00addol\u00adli\u00adsuu\u00adksia tavoit\u00adtaa asiak\u00adkaat tehok\u00adkaas\u00adti \u2013 ja samal\u00adla s\u00e4\u00e4s\u00adt\u00e4\u00e4 aikaa ja resurs\u00adse\u00adja. Teko\u00ad\u00e4\u00adly, moni\u00adka\u00adna\u00advai\u00adsuus ja immer\u00adsii\u00advi\u00adset koke\u00admuk\u00adset ovat nyt kes\u00adki\u00f6s\u00ads\u00e4. Per\u00adfor\u00admance Max: Moni\u00adka\u00adna\u00advai\u00adsuu\u00adden kunin\u00adgas Per\u00adfor\u00admance Max (PMax) -kampanjat&nbsp;[\u2026]<\/p>\n","protected":false},"author":56,"featured_media":11746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[258],"tags":[304,296,277],"class_list":["post-11745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-mainonta","tag-google-ads","tag-markkinointi","tag-tyokalut"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v24.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google-mainonta 2025: Uudet ty\u00f6kalut ja trendit \u2013 Kublan vinkit<\/title>\n<meta name=\"description\" content=\"Vuonna 2025 Google-mainonta perustuu yh\u00e4 enemm\u00e4n dynaamisten kampanjoiden ja teko\u00e4lypohjaisten ty\u00f6kalujen ymp\u00e4rille. 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