{"id":11745,"date":"2025-03-13T14:54:10","date_gmt":"2025-03-13T12:54:10","guid":{"rendered":"https:\/\/kubla.fi\/?p=11745"},"modified":"2025-03-13T14:54:12","modified_gmt":"2025-03-13T12:54:12","slug":"google-mainonta-2025","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/google-mainonta-2025\/","title":{"rendered":"Google-mainonta 2025: Uudet ty\u00f6kalut ja trendit \u2013 Kublan vinkit"},"content":{"rendered":"\n

Vuon\u00adna 2025 Google-mai\u00adnon\u00adta perus\u00adtuu yh\u00e4 enem\u00adm\u00e4n dynaa\u00admis\u00adten kam\u00adpan\u00adjoi\u00adden ja teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten ty\u00f6\u00adka\u00adlu\u00adjen ymp\u00e4\u00adril\u00adle. Lue Kublan vin\u00adkit ja hy\u00f6\u00addyn\u00adn\u00e4 uusim\u00admat rat\u00adkai\u00adsut tehok\u00adkaas\u00adti mainonnassa. <\/p>\n\n\n\n

Google-mai\u00adnon\u00adnan uusim\u00admat ty\u00f6\u00adka\u00adlut ja tren\u00addit tar\u00adjoa\u00advat ennen\u00adn\u00e4\u00adke\u00adm\u00e4t\u00adt\u00f6\u00admi\u00e4 mah\u00addol\u00adli\u00adsuu\u00adksia tavoit\u00adtaa asiak\u00adkaat tehok\u00adkaas\u00adti \u2013 ja samal\u00adla s\u00e4\u00e4s\u00adt\u00e4\u00e4 aikaa ja resurs\u00adse\u00adja. Teko\u00ad\u00e4\u00adly, moni\u00adka\u00adna\u00advai\u00adsuus ja immer\u00adsii\u00advi\u00adset koke\u00admuk\u00adset ovat nyt keski\u00f6ss\u00e4.<\/p>\n\n\n\n

Performance Max: Monikanavaisuuden kuningas<\/h2>\n\n\n\n

Per\u00adfor\u00admance Max<\/a> (PMax) -kam\u00adpan\u00adjat ovat kehit\u00adty\u00adneet entis\u00adt\u00e4 \u00e4lyk\u00adk\u00e4\u00e4m\u00admik\u00adsi. Vuon\u00adna 2024 nii\u00adhin lis\u00e4t\u00adtiin kausi\u00admuok\u00adkauk\u00adset ja opti\u00admoin\u00adti\u00adsuo\u00adsi\u00adtuk\u00adset-osio (recom\u00admen\u00adda\u00adtions), joka antaa reaa\u00adliai\u00adkai\u00adsia suo\u00adsi\u00adtuk\u00adsia kam\u00adpan\u00adjan tehos\u00adta\u00admi\u00adsek\u00adsi. Kausi\u00admuok\u00adkauk\u00adset (sea\u00adso\u00adna\u00adli\u00adty adjust\u00adments) ovat manu\u00adaa\u00adli\u00adsia s\u00e4\u00e4\u00adt\u00f6\u00adj\u00e4, joi\u00adden avul\u00adla mai\u00adnos\u00adta\u00adjat voi\u00advat opti\u00admoi\u00adda Per\u00adfor\u00admance Max -kam\u00adpan\u00adjoi\u00adta lyhy\u00adtai\u00adkai\u00adsiin kysyn\u00adn\u00e4n muu\u00adtok\u00adsiin, kuten alen\u00adnus\u00admyyn\u00adtei\u00adhin tai kam\u00adpan\u00adja\u00adkausiin. PMax yhdis\u00adt\u00e4\u00e4 sau\u00admat\u00adto\u00admas\u00adti Googlen kaik\u00adki alus\u00adtat \u2013 haku\u00adko\u00adneen, You\u00adTu\u00adben, Displayn, Disco\u00adve\u00adrin ja Gmai\u00adlin. PMax kam\u00adpan\u00adjat hy\u00f6\u00addyn\u00adt\u00e4\u00adv\u00e4t koneop\u00adpi\u00admis\u00adta saa\u00advut\u00adtaak\u00adseen par\u00adhaat mah\u00addol\u00adli\u00adset tulok\u00adset mai\u00adnon\u00adtaa kohdistaessa.<\/p>\n\n\n\n

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Kublan vink\u00adki:<\/strong> Hy\u00f6\u00addyn\u00adn\u00e4 Per\u00adfor\u00admance Max -kam\u00adpan\u00adjoi\u00adden auto\u00admaa\u00adtio\u00adta tehok\u00adkaas\u00adti m\u00e4\u00e4\u00adrit\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 sel\u00adke\u00e4t lii\u00adke\u00adtoi\u00admin\u00adta\u00adta\u00advoit\u00adteet, kuten kon\u00adver\u00adsioi\u00adden mak\u00adsi\u00admoin\u00adti, tai lii\u00addien gene\u00adroin\u00adti. Seu\u00adraa Googlen opti\u00admoin\u00adti\u00adsuo\u00adsi\u00adtuk\u00adsia s\u00e4\u00e4n\u00adn\u00f6l\u00adli\u00adses\u00adti ja tee suo\u00adsi\u00adtel\u00adlut toi\u00admen\u00adpi\u00adteet \u2013 Google rapor\u00adtoi, ett\u00e4 10 pis\u00adteen paran\u00adnus suo\u00adsi\u00adtuk\u00adsis\u00adsa (mak\u00adsi\u00admi\u00adpis\u00adteet 100) voi nos\u00adtaa kon\u00adver\u00adsioi\u00adta jopa 14 %. Lis\u00e4k\u00adsi var\u00admis\u00adta, ett\u00e4 k\u00e4y\u00adt\u00e4t laa\u00adduk\u00adkai\u00adta mai\u00adnos\u00adma\u00adte\u00adri\u00adaa\u00adle\u00adja (kuvia, videoi\u00adta ja teks\u00adte\u00adj\u00e4), sil\u00adl\u00e4 teko\u00ad\u00e4\u00adly opti\u00admoi mai\u00adnon\u00adtaa n\u00e4i\u00adden pohjalta.<\/p>\n<\/blockquote>\n\n\n\n

Google-mainonta ja data-analytiikka vuonna 2025<\/h2>\n\n\n\n

Google -mai\u00adnon\u00adnan kehit\u00adtyes\u00ads\u00e4 my\u00f6s data-ana\u00adly\u00adtii\u00adkan kei\u00adnot muut\u00adtu\u00advat yh\u00e4 moni\u00adka\u00adna\u00advai\u00adsem\u00admik\u00adsi. Vuo\u00adsi 2025 tuo mark\u00adki\u00adnoin\u00adtiin uusia mah\u00addol\u00adli\u00adsuu\u00adksia mm. uusien teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten Mark\u00adki\u00adnoin\u00adti\u00admix -mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlu\u00adjen (MMM<\/span>) kautta. <\/p>\n\n\n\n

Mik\u00e4 on Markkinointimix -mallinnusty\u00f6kalu? (MMM<\/span>)<\/h3>\n\n\n\n

Mark\u00adki\u00adnoin\u00adti\u00admixin mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlut (Mar\u00adke\u00adting Mix Mode\u00adling, MMM<\/span>) ovat kehit\u00adty\u00adnei\u00adt\u00e4 ana\u00adly\u00adtiik\u00adka\u00adty\u00f6\u00adka\u00adlu\u00adja, joi\u00adta k\u00e4y\u00adte\u00adt\u00e4\u00e4n arvioi\u00admaan eri mark\u00adki\u00adnoin\u00adti\u00adka\u00adna\u00advien koko\u00adnais\u00adhy\u00f6\u00adty\u00e4 lii\u00adke\u00adtoi\u00admin\u00adnal\u00adle. MMM<\/span> hy\u00f6\u00addyn\u00adt\u00e4\u00e4 his\u00adto\u00adrial\u00adlis\u00adta dataa, tilas\u00adtol\u00adlis\u00adta mal\u00adlin\u00adnus\u00adta ja teko\u00ad\u00e4\u00adly\u00e4 arvioi\u00addak\u00adseen, miten eri mai\u00adnos\u00adka\u00adna\u00advat vai\u00adkut\u00adta\u00advat myyn\u00adtiin ja asia\u00adkas\u00adpol\u00adkuun. T\u00e4m\u00e4 aut\u00adtaa yri\u00adtyk\u00adsi\u00e4 koh\u00adden\u00adta\u00admaan bud\u00adjet\u00adtin\u00adsa tehok\u00adkaam\u00admin ja opti\u00admoi\u00admaan kam\u00adpan\u00adja\u00adstra\u00adte\u00adgioi\u00adta pit\u00adk\u00e4l\u00adl\u00e4 aikav\u00e4lill\u00e4.<\/p>\n\n\n\n

Perin\u00adtei\u00adses\u00adti MMM-ty\u00f6\u00adka\u00adlut ovat vaa\u00adti\u00adneet suu\u00adria tie\u00adto\u00admas\u00adso\u00adja ja pal\u00adjon aikaa kulut\u00adta\u00advaa manu\u00adaa\u00adlis\u00adta ana\u00adlyy\u00adsi\u00e4, mut\u00adta uusien teko\u00ad\u00e4\u00adly\u00adpoh\u00adjais\u00adten ty\u00f6\u00adka\u00adlu\u00adjen, kuten Googlen Meri\u00addia\u00adnin<\/em>, avul\u00adla mal\u00adlin\u00adnuk\u00adsia ei tar\u00advit\u00adse en\u00e4\u00e4 teh\u00add\u00e4 manuaalisesti.<\/p>\n\n\n\n

Meridian: markkinointimix -mallinnusty\u00f6kalu <\/strong><\/h3>\n\n\n\n

Meri\u00addian<\/a> on Googlen kehit\u00adt\u00e4\u00adm\u00e4 uusi avoi\u00admen l\u00e4h\u00adde\u00adkoo\u00addin <\/strong>teko\u00ad\u00e4\u00adly\u00adpoh\u00adjai\u00adnen mark\u00adki\u00adnoin\u00adti\u00admixin mal\u00adlin\u00adnus\u00adty\u00f6\u00adka\u00adlu, joka yhdis\u00adt\u00e4\u00e4 eri mark\u00adki\u00adnoin\u00adti\u00adka\u00adna\u00advien datan yhdek\u00adsi koko\u00adnai\u00adsuu\u00addek\u00adsi. Sen avul\u00adla yri\u00adtyk\u00adset voi\u00advat ana\u00adly\u00adsoi\u00adda, mit\u00adk\u00e4 mai\u00adnos\u00adka\u00adna\u00advat ja -stra\u00adte\u00adgiat tuot\u00adta\u00advat par\u00adhai\u00adta tulok\u00adsia ja opti\u00admoi\u00adda bud\u00adje\u00adtoin\u00adti\u00adaan dynaa\u00admi\u00adsem\u00admin kuin perin\u00adtei\u00adsil\u00adl\u00e4 MMM-malleilla.<\/p>\n\n\n\n

Toi\u00adsin kuin aiem\u00admat manu\u00adaa\u00adlis\u00adta ana\u00adlyy\u00adsi\u00e4 vaa\u00adti\u00advat MMM-mal\u00adlit, Meri\u00addian k\u00e4yt\u00adt\u00e4\u00e4 koneop\u00adpi\u00admis\u00adta ja teko\u00ad\u00e4\u00adly\u00e4 auto\u00admaat\u00adti\u00adseen mal\u00adlin\u00adnuk\u00adseen, mik\u00e4 nopeut\u00adtaa pro\u00adses\u00adsia ja v\u00e4hen\u00adt\u00e4\u00e4 datan k\u00e4sit\u00adte\u00adlyyn kulu\u00advaa aikaa. Se tar\u00adjo\u00adaa mark\u00adki\u00adnoi\u00adjil\u00adle syv\u00e4l\u00adli\u00adsem\u00adp\u00e4\u00e4 tie\u00adtoa eri mai\u00adnos\u00adka\u00adna\u00advien yhteis\u00advai\u00adku\u00adtuk\u00adsis\u00adta, mik\u00e4 mah\u00addol\u00adlis\u00adtaa tar\u00adkem\u00adman ja jous\u00adta\u00advam\u00adman bud\u00adje\u00adtoin\u00adnin muut\u00adtu\u00advis\u00adsa markkinatilanteissa.<\/p>\n\n\n\n

Meri\u00addian sopii eri\u00adtyi\u00adses\u00adti yri\u00adtyk\u00adsil\u00adle, jot\u00adka panos\u00adta\u00advat laa\u00adjas\u00adti moni\u00adka\u00adna\u00advai\u00adseen mark\u00adki\u00adnoin\u00adtiin ja halua\u00advat ymm\u00e4r\u00adt\u00e4\u00e4 syv\u00e4l\u00adli\u00adsem\u00admin inves\u00adtoin\u00adtien\u00adsa tuot\u00adtoa. Se ei kui\u00adten\u00adkaan ole yksit\u00adt\u00e4is\u00adten kam\u00adpan\u00adjoi\u00adden opti\u00admoin\u00adti\u00adty\u00f6\u00adka\u00adlu, vaan sen avul\u00adla voi\u00addaan mal\u00adlin\u00adtaa pit\u00adk\u00e4n aika\u00adv\u00e4\u00adlin stra\u00adte\u00adgi\u00adsia p\u00e4\u00e4\u00adt\u00f6k\u00adsi\u00e4 ja bud\u00adje\u00adtin jaka\u00admis\u00adta eri kana\u00advien kes\u00adken. On my\u00f6s hyv\u00e4 huo\u00admioi\u00adda, ett\u00e4 Meri\u00addian on suun\u00adni\u00adtel\u00adtu eri\u00adtyi\u00adses\u00adti yri\u00adtyk\u00adsil\u00adle, joil\u00adla on k\u00e4y\u00adt\u00f6s\u00ads\u00e4\u00e4n riit\u00adt\u00e4\u00adv\u00e4n suu\u00adri mark\u00adki\u00adnoin\u00adti\u00adbud\u00adjet\u00adti ja moni\u00adka\u00adna\u00advai\u00adnen mainosstrategia.<\/p>\n\n\n\n

Demand Gen: Visuaalisuus ja sosiaalinen ote<\/h2>\n\n\n\n

Demand Gen<\/a> -kam\u00adpan\u00adjat kor\u00advaa\u00advat osit\u00adtain Disco\u00adve\u00adry Ads -kam\u00adpan\u00adjoi\u00adta ja tuo\u00advat visu\u00adaa\u00adli\u00adses\u00adti rik\u00adkaat mai\u00adnok\u00adset You\u00adTu\u00adbe Short\u00adsiin, Disco\u00adver-sy\u00f6t\u00adtee\u00adseen ja Gmai\u00adliin teko\u00ad\u00e4\u00adly\u00adpoh\u00adjai\u00adsen koh\u00adden\u00adta\u00admi\u00adsen avulla. <\/p>\n\n\n\n

Miten Demand Gen muuttaa Google-mainontaa?<\/strong><\/h3>\n\n\n\n