{"id":7467,"date":"2020-07-20T18:34:42","date_gmt":"2020-07-20T15:34:42","guid":{"rendered":"https:\/\/kubla.fi\/?p=7467"},"modified":"2023-08-30T12:40:51","modified_gmt":"2023-08-30T09:40:51","slug":"drip-markkinointi","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/drip-markkinointi\/","title":{"rendered":"Drip markkinointi, mit\u00e4 se on? Lue kuusi vinkki\u00e4 onnistumiseen!"},"content":{"rendered":"\n
S\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00admark\u00adki\u00adnoin\u00adti on edel\u00adleen teho\u00adkas\u00adta \u2013 kun sen tekee oikein. K\u00e4det on kui\u00adten\u00adkin t\u00e4yn\u00adn\u00e4 sit\u00e4 sun t\u00e4t\u00e4, aika\u00adtau\u00adlut pauk\u00adkuu ja osaa\u00admi\u00adnen luon\u00adnol\u00adli\u00adses\u00adti lop\u00adpuu johon\u00adkin. Kun sei\u00adn\u00e4 tun\u00adtuu tule\u00advan vas\u00adtaan, on vii\u00admeis\u00adt\u00e4\u00e4n\u00adkin aika ottaa k\u00e4yt\u00adt\u00f6\u00f6n mark\u00adki\u00adnoin\u00adnin auto\u00admaa\u00adtion tehok\u00adkain ty\u00f6\u00adka\u00adlu: drip mark\u00adki\u00adnoin\u00adti. Drip mark\u00adki\u00adnoin\u00adti l\u00e4het\u00adt\u00e4\u00e4 puo\u00adles\u00adta\u00adsi rutii\u00adnin\u00adomai\u00adset s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adtit, kuten ter\u00adve\u00adtu\u00adliais- ja kii\u00adtos\u00advies\u00adtit. Sinun ei tar\u00advit\u00adse olla pai\u00adkal\u00adla v\u00e4ker\u00adt\u00e4\u00adm\u00e4s\u00ads\u00e4 jokais\u00adta mei\u00adli\u00e4 erik\u00adseen, vaan voit ottaa aikaa my\u00f6s itsel\u00adle\u00adsi. Mil\u00adt\u00e4 kuu\u00adlos\u00adtai\u00adsi ren\u00adtout\u00adta\u00adva jal\u00adka\u00adkyl\u00adpy tai rau\u00adhal\u00adli\u00adnen k\u00e4ve\u00adly met\u00ads\u00e4n tun\u00adtu\u00admas\u00adsa? Drip mark\u00adki\u00adnoin\u00adti tuo muu\u00adta\u00adman tun\u00adnin lis\u00e4\u00e4 kellotauluun!<\/p>\n\n\n\n
Drip mark\u00adki\u00adnoin\u00adti ei kul\u00adje k\u00e4si k\u00e4des\u00ads\u00e4 ainoas\u00adtaan s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00admark\u00adki\u00adnoin\u00adnin kans\u00adsa, vaan toi\u00admii my\u00f6s esi\u00admer\u00adkik\u00adsi puhe\u00adli\u00admit\u00adse. S\u00e4h\u00adk\u00f6\u00adpos\u00adtit\u00adse teh\u00adty drip mark\u00adki\u00adnoin\u00adti on kui\u00adten\u00adkin toi\u00admi\u00advaa ja kus\u00adtan\u00adnus\u00adte\u00adho\u00adkas\u00adta, jon\u00adka vuok\u00adsi Kubla on kes\u00adkit\u00adt\u00e4\u00adnyt t\u00e4m\u00e4n kir\u00adjoi\u00adtuk\u00adsen sen ymp\u00e4rille.<\/p>\n\n\n\n
Nyky\u00ad\u00e4\u00e4n kulut\u00adta\u00adjat ovat entis\u00adt\u00e4 tar\u00adkem\u00adpia ostok\u00adsis\u00adtaan \u2013 hei\u00adt\u00e4 t\u00e4y\u00adtyy vakuu\u00adtel\u00adla ja usein hie\u00adman tai\u00advu\u00adtel\u00adla, jot\u00adta osto\u00adp\u00e4\u00e4\u00adt\u00f6s ly\u00f6\u00add\u00e4\u00e4n luk\u00adkoon. Varo\u00advai\u00adsuus juon\u00adtaa juu\u00adren\u00adsa vali\u00adkoi\u00adman run\u00adsau\u00addes\u00adta sek\u00e4 sii\u00adt\u00e4, ettei\u00adv\u00e4t kaik\u00adki yri\u00adtyk\u00adset toi\u00admi rehdisti.<\/p>\n\n\n\n
Drip mark\u00adki\u00adnoin\u00adti ohjaa poten\u00adti\u00adaa\u00adlis\u00adta asia\u00adkas\u00adta osto\u00adp\u00e4\u00e4\u00adt\u00f6k\u00adsen suun\u00adtaan. Jos esi\u00admer\u00adkik\u00adsi Mat\u00adti tilaa uutis\u00adkir\u00adjeen, tekee oitis drip mark\u00adki\u00adnoin\u00adti teh\u00adt\u00e4\u00adv\u00e4n\u00ads\u00e4: Matil\u00adle l\u00e4he\u00adte\u00adt\u00e4\u00e4n auto\u00admaat\u00adti\u00adses\u00adti ter\u00adve\u00adtu\u00adliais\u00advies\u00adti ja kah\u00adden p\u00e4i\u00adv\u00e4n p\u00e4\u00e4s\u00adt\u00e4 toi\u00adnen vies\u00adti, jos\u00adsa esi\u00adtel\u00adl\u00e4\u00e4n myy\u00addyim\u00adm\u00e4t tuot\u00adteet. Kun seu\u00adraa\u00advak\u00adsi Lau\u00adri n\u00e4p\u00adp\u00e4i\u00adlee teks\u00adti\u00adkent\u00adt\u00e4\u00e4n s\u00e4h\u00adk\u00f6\u00adpos\u00adtio\u00adsoit\u00adteen\u00adsa ja pai\u00adnaa tilaa, ei sinun tar\u00advit\u00adse olla hauk\u00adka\u00adna pai\u00adkan p\u00e4\u00e4l\u00adl\u00e4 kir\u00adjoit\u00adta\u00admas\u00adsa ident\u00adtis\u00adt\u00e4 s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adti\u00e4. Drip-mark\u00adki\u00adnoin\u00adti on siis mark\u00adki\u00adnoin\u00adnin auto\u00admaa\u00adtion<\/a> ty\u00f6\u00adka\u00adlu, joka v\u00e4hen\u00adt\u00e4\u00e4 ty\u00f6\u00adtaak\u00adkaa sek\u00e4 v\u00e4lit\u00adt\u00e4\u00e4 poten\u00adti\u00adaa\u00adli\u00adsel\u00adle asiak\u00adkaal\u00adle oikean vies\u00adtin juu\u00adri oike\u00adaan aikaan.<\/p>\n\n\n\n Drip mark\u00adki\u00adnoin\u00adti halu\u00adaa saa\u00adda poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan sitou\u00adtu\u00admaan tuot\u00adtee\u00adseen tai pal\u00adve\u00adluun. Kubla on koon\u00adnut avuk\u00adse\u00adsi kuu\u00adden k\u00e4y\u00adt\u00e4n\u00adn\u00f6n vin\u00adkin lis\u00adtan, jon\u00adka avul\u00adla p\u00e4\u00e4\u00adset k\u00e4r\u00adryil\u00adle sii\u00adt\u00e4, kuin\u00adka drip mark\u00adki\u00adnoin\u00adti voi saa\u00adda poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan mak\u00adsa\u00advak\u00adsi asiakkaaksi.<\/p>\n\n\n\n Lii\u00addik\u00adsi<\/a> sano\u00adtaan poten\u00adti\u00adaa\u00adlis\u00adta asia\u00adkas\u00adta, jon\u00adka usko\u00adtaan l\u00e4hi\u00adtu\u00adle\u00advai\u00adsuu\u00addes\u00adsa osta\u00advan tuot\u00adteen tai pal\u00adve\u00adlun. Lii\u00addit tar\u00advit\u00adse\u00advat hel\u00adl\u00e4\u00e4 ohjaus\u00adta osto\u00adp\u00e4\u00e4\u00adt\u00f6k\u00adsen suun\u00adtaan \u2013 ja sii\u00adn\u00e4 drip-mark\u00adki\u00adnoin\u00adti on omi\u00adaan aut\u00adta\u00admaan. Ohjaus voi olla esi\u00admer\u00adkik\u00adsi ilmai\u00adsen kokei\u00adlu\u00adjak\u00adson tar\u00adjoa\u00admi\u00adnen tai tuot\u00adteen k\u00e4y\u00adt\u00f6n opet\u00adta\u00admi\u00adnen ope\u00adtus\u00advi\u00addeon avul\u00adla. Ei ole lain\u00adkaan kau\u00adkaa haet\u00adtua sanoa, ett\u00e4 lii\u00addin suun\u00adni\u00adtel\u00admal\u00adli\u00adnen ohjaa\u00admi\u00adnen voi saa\u00adda poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan eli lii\u00addin osta\u00admaan jopa puo\u00adlet enemm\u00e4n.<\/p>\n\n\n\n Ter\u00adve\u00adtu\u00adliais\u00advies\u00adti on kuin k\u00e4t\u00adte\u00adly \u2013 se on tapa sanoa, ett\u00e4 kiva tava\u00adta. Hyvin raken\u00adnet\u00adtu vies\u00adti saa aikaan l\u00e4h\u00adte\u00adm\u00e4t\u00adt\u00f6\u00adm\u00e4n vai\u00adku\u00adtuk\u00adsen ja j\u00e4t\u00adt\u00e4\u00e4 lii\u00addin poh\u00addis\u00adke\u00adle\u00admaan sit\u00e4 infoa, jon\u00adka ensim\u00adm\u00e4i\u00adnen vies\u00adti on h\u00e4nel\u00adle anta\u00adnut. Ter\u00adve\u00adtu\u00adliais\u00advies\u00adti voi pit\u00e4\u00e4 sis\u00e4l\u00adl\u00e4\u00e4n esi\u00admer\u00adkik\u00adsi lis\u00adtauk\u00adsen suo\u00adsi\u00adtuim\u00admis\u00adta tuot\u00adteis\u00adta tai lue\u00adtuim\u00admis\u00adta blo\u00adgi\u00adpos\u00adtauk\u00adsis\u00adta. Jokai\u00adsen ter\u00adve\u00adtu\u00adliais\u00advies\u00adtin kir\u00adjoit\u00adta\u00admi\u00adnen ja l\u00e4het\u00adt\u00e4\u00admi\u00adnen ei j\u00e4\u00e4 har\u00adteil\u00adle\u00adsi, onhan drip mark\u00adki\u00adnoin\u00adti t\u00e4y\u00addel\u00adli\u00adnen auto\u00admaa\u00adtio t\u00e4h\u00e4n tarpeeseen.<\/p>\n\n\n\n Auto\u00admaat\u00adti\u00adses\u00adti l\u00e4he\u00adtet\u00adty, kiin\u00adnos\u00adta\u00adva ter\u00adve\u00adtu\u00adliais\u00advies\u00adti saa lii\u00addit rie\u00admun par\u00adtaal\u00adle \u2013 s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adtin avaus\u00adpro\u00adsen\u00adtin kiep\u00adpues\u00adsa 14 % tie\u00adnoil\u00adla, ter\u00adve\u00adtu\u00adliais\u00advies\u00adtin avaa\u00advat jopa 58 % vas\u00adtaa\u00adnot\u00adta\u00adjis\u00adta. Jos vies\u00adti l\u00e4he\u00adte\u00adt\u00e4\u00e4n heti uutis\u00adkir\u00adjeen tilauk\u00adsen per\u00e4\u00e4n, pomp\u00adpaa t\u00e4m\u00e4 luku vie\u00adl\u00e4 huo\u00admat\u00adta\u00advas\u00adti paremmaksi.<\/p>\n\n\n\n Kai\u00adken tar\u00adkoi\u00adtuk\u00adse\u00adna on saa\u00adda poten\u00adti\u00adaa\u00adli\u00adnen asia\u00adkas oikeak\u00adsi, mak\u00adsa\u00advak\u00adsi asiak\u00adkaak\u00adsi. Kun lii\u00addi on toi\u00advo\u00adtet\u00adtu ter\u00adve\u00adtul\u00adleek\u00adsi, voi\u00addaan ottaa k\u00e4yn\u00adtiin vai\u00adhe kol\u00adme \u2013 onboar\u00adding drip stra\u00adte\u00adgy. Kysees\u00ads\u00e4 ovat pie\u00adnet t\u00f6n\u00e4i\u00adsyt osto\u00adp\u00e4\u00e4\u00adt\u00f6k\u00adsen suun\u00adtaan: voit hou\u00adku\u00adtel\u00adla lii\u00addi\u00e4 lataa\u00admaan yri\u00adtyk\u00adse\u00adsi mobii\u00adli\u00adso\u00advel\u00adluk\u00adsen, otta\u00admaan osaa webi\u00adnaa\u00adriin<\/a> tai siir\u00adty\u00adm\u00e4\u00e4n pal\u00adve\u00adlun tuli\u00adte\u00adr\u00e4\u00e4n premium-versioon.<\/p>\n\n\n\n Kun ostos\u00adko\u00adris\u00adsa lojuu osta\u00admat\u00adto\u00admat tuot\u00adteet, valuu lii\u00addin osto\u00adp\u00e4\u00e4\u00adt\u00f6k\u00adsen eteen teh\u00adty ty\u00f6 mah\u00addol\u00adli\u00adses\u00adti huk\u00adkaan. Tilan\u00adteen voi kui\u00adten\u00adkin pelas\u00adtaa. Ostos\u00adko\u00adrin t\u00e4y\u00adteen lataa\u00admi\u00adnen ja sen hyl\u00adk\u00e4\u00e4\u00admi\u00adnen on todel\u00adli\u00adsuu\u00addes\u00adsa pal\u00adjon ylei\u00adsem\u00adp\u00e4\u00e4 kuin luu\u00adlet\u00adkaan \u2013 h\u00e4tiin rien\u00adt\u00e4\u00e4 drip mark\u00adki\u00adnoin\u00adti, jol\u00adle on annet\u00adtu teh\u00adt\u00e4\u00adv\u00e4k\u00adsi muis\u00adtut\u00adtaa unoh\u00adte\u00adli\u00adjoi\u00adta ja her\u00e4t\u00adt\u00e4\u00e4 hei\u00add\u00e4n mie\u00adlen\u00adkiin\u00adton\u00adsa uudestaan.<\/p>\n\n\n\n Kun asia\u00adkas j\u00e4t\u00adt\u00e4\u00e4 tuot\u00adteen loju\u00admaan ostos\u00adko\u00adrin poh\u00adjal\u00adle, drip mark\u00adki\u00adnoin\u00adti l\u00e4het\u00adt\u00e4\u00e4 auto\u00admaat\u00adti\u00adses\u00adti s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adtin, jos\u00adsa muis\u00adtu\u00adte\u00adtaan tuot\u00adteen ole\u00admas\u00adsao\u00adlos\u00adta. Olet taa\u00adtus\u00adti jos\u00adkus itse\u00adkin saa\u00adnut t\u00e4l\u00adlai\u00adsen s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adtin, eik\u00f6 niin? Drip-mark\u00adki\u00adnoin\u00adti in action!<\/p>\n\n\n\n Netflix tar\u00adjo\u00adaa k\u00e4yt\u00adt\u00e4\u00adjil\u00adleen hei\u00add\u00e4n kat\u00adse\u00adlu\u00adk\u00e4yt\u00adt\u00e4y\u00adty\u00admi\u00adseen\u00ads\u00e4 poh\u00adjau\u00adtuen uusia sar\u00adjo\u00adja ja elo\u00adku\u00advia kat\u00adsel\u00adta\u00advak\u00adsi \u2013 my\u00f6s sinun on t\u00e4r\u00adke\u00ad\u00e4\u00e4 pysy\u00e4 k\u00e4r\u00adryil\u00adl\u00e4 sii\u00adt\u00e4, mis\u00adt\u00e4 asiak\u00adkaa\u00adsi pit\u00e4v\u00e4t.<\/p>\n\n\n\n Poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan tun\u00adte\u00admi\u00adnen mah\u00addol\u00adlis\u00adtaa sen, ett\u00e4 s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00advies\u00adtiin voi\u00addaan upot\u00adtaa juu\u00adri h\u00e4n\u00adt\u00e4 kiin\u00adnos\u00adta\u00advia tuot\u00adtei\u00adta tai pal\u00adve\u00adlui\u00adta yri\u00adtyk\u00adsen vali\u00adkoi\u00admas\u00adta. Esi\u00admer\u00adkik\u00adsi Spo\u00adfi\u00adty kuun\u00adte\u00adlee tar\u00adkas\u00adti sit\u00e4, mik\u00e4 k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00e4 kiin\u00adnos\u00adtaa \u2013 ja ilmoit\u00adtaa oitis, kun h\u00e4nen suo\u00adsik\u00adkiar\u00adtis\u00adtin\u00adsa on jul\u00adkais\u00adsut uuden albu\u00admin. Drip mark\u00adki\u00adnoin\u00adti on yksi tapa, jol\u00adla Spo\u00adfi\u00adty kalas\u00adtaa k\u00e4yt\u00adt\u00e4\u00adj\u00e4t takai\u00adsin sovel\u00adluk\u00adsen pariin.<\/p>\n\n\n\n Olet saa\u00adnut myyn\u00adti\u00e4, onnek\u00adsi olkoon! Drip mark\u00adki\u00adnoin\u00adti ei kui\u00adten\u00adkaan p\u00e4\u00e4\u00adty t\u00e4h\u00e4n. Aivan kuten ter\u00adve\u00adtu\u00adliais\u00advies\u00adtil\u00adle on paik\u00adkan\u00adsa, my\u00f6s kii\u00adtos\u00advies\u00adti saa asiak\u00adkaan tun\u00adte\u00admaan olon\u00adsa t\u00e4r\u00adke\u00e4k\u00adsi. Drip mark\u00adki\u00adnoin\u00adti mah\u00addol\u00adlis\u00adtaa sen, ett\u00e4 kii\u00adtos\u00advies\u00adti l\u00e4h\u00adtee samal\u00adla sekun\u00adnil\u00adla asiak\u00adkaan pai\u00adnaes\u00adsa osta-nap\u00adpu\u00adlaa. K\u00e4te\u00adv\u00e4\u00e4, eik\u00f6? Ilman drip mark\u00adki\u00adnoin\u00adtia et kos\u00adkaan pys\u00adtyi\u00adsi p\u00e4\u00e4\u00adse\u00adm\u00e4\u00e4n n\u00e4in inten\u00adsii\u00advi\u00adses\u00adti osak\u00adsi sit\u00e4 het\u00adke\u00e4, kun asia\u00adkas tekee oston.<\/p>\n\n\n\n Drip-mark\u00adki\u00adnoin\u00adti voi my\u00f6s auto\u00admaat\u00adti\u00adses\u00adti l\u00e4het\u00adt\u00e4\u00e4 muu\u00adta\u00adman p\u00e4i\u00adv\u00e4n kulut\u00adtua asiak\u00adkaal\u00adle vies\u00adtin, jos\u00adsa kysy\u00adt\u00e4\u00e4n mie\u00adli\u00adpi\u00addet\u00adt\u00e4 tuot\u00adtees\u00adta tai pal\u00adve\u00adlus\u00adta ja ken\u00adties pyy\u00adde\u00adt\u00e4\u00e4n arvioi\u00admaan se esi\u00admer\u00adkik\u00adsi verk\u00adko\u00adsi\u00advuil\u00adla tai sovelluskaupassa.<\/p>\n\n\n\n<div class=\"eeropainike\"><a href=\"#ota-yhteytta\">Toteutetaan t\u00e4m\u00e4 yrityksellesi!<\/a><\/div><\/code><\/pre>\n\n\n\n
Drip markkinointi k\u00e4yt\u00e4nn\u00f6ss\u00e4 \u2013 kuusi vinkki\u00e4<\/h2>\n\n\n\n
1. Ohjaa liidej\u00e4 ostamaan<\/h3>\n\n\n\n
2. Sano heille, ett\u00e4 kiva tavata<\/h3>\n\n\n\n
3. Pienet t\u00f6n\u00e4isyt on sallittu<\/h3>\n\n\n\n
4. \u00c4l\u00e4 anna tuotteiden j\u00e4\u00e4d\u00e4 lojumaan ostoskoriin<\/h3>\n\n\n\n
5. Pysy k\u00e4rryill\u00e4 siit\u00e4, mist\u00e4 asiakkaasi pit\u00e4v\u00e4t<\/h3>\n\n\n\n
Kilahtiko kassaan? \u00c4l\u00e4 lopeta!<\/h2>\n\n\n\n
Drip markkinointi tarvitsee ty\u00f6kalun<\/h2>\n\n\n\n