{"id":8544,"date":"2020-09-29T18:34:00","date_gmt":"2020-09-29T15:34:00","guid":{"rendered":"https:\/\/kubla.fi\/?p=8544"},"modified":"2022-03-15T10:33:24","modified_gmt":"2022-03-15T08:33:24","slug":"digimarkkinointi","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/digimarkkinointi\/","title":{"rendered":"Digimarkkinointi - mit\u00e4 se on?"},"content":{"rendered":"\n

Digi\u00admark\u00adki\u00adnoi\u00adnoin\u00adti, mit\u00e4 kaik\u00adkea se pit\u00e4\u00e4\u00adk\u00e4\u00e4n sis\u00e4l\u00adl\u00e4\u00e4n tai miten se m\u00e4\u00e4\u00adri\u00adtel\u00adl\u00e4\u00e4n. Ehk\u00e4 sit\u00e4 on hel\u00adpoin l\u00e4hes\u00adty\u00e4 pilk\u00adko\u00admal\u00adla digi\u00admark\u00adki\u00adnoin\u00adti sek\u00e4 digi- ett\u00e4 mark\u00adki\u00adnoin\u00adtio\u00adsaan. Digiin voi\u00adsim\u00adme sovi\u00adtel\u00adla yll\u00e4t\u00adt\u00e4en digi\u00adtaa\u00adli\u00adsia asioi\u00adta kuten verk\u00adko\u00adsi\u00advut, sosi\u00adaa\u00adli\u00adsen median kana\u00advat sek\u00e4 muut digi\u00adtaa\u00adli\u00adses\u00adsa tai parem\u00admin\u00adkin ehk\u00e4 vie\u00adl\u00e4 inter\u00adne\u00adtis\u00ads\u00e4 ole\u00advat toiminnot.<\/p>\n\n\n\n

Mark\u00adki\u00adnoin\u00adtio\u00adsion alle voim\u00adme puo\u00adles\u00adtaan lait\u00adtaa ne toi\u00admin\u00adnot, jot\u00adka ylei\u00adses\u00adti\u00adkin kuu\u00adlu\u00advat mark\u00adki\u00adnoin\u00adtiin. Ei siis pel\u00adk\u00e4s\u00adt\u00e4\u00e4n mai\u00adnon\u00adta vaan kaik\u00adki yri\u00adtyk\u00adsen teke\u00admi\u00adnen, joka n\u00e4kyy ulos\u00adp\u00e4in. L\u00e4h\u00adde\u00adt\u00e4\u00e4n siis n\u00e4il\u00adl\u00e4 ev\u00e4il\u00adl\u00e4 pur\u00adka\u00admaan digimarkkinointi-palettia.<\/p>\n\n\n\n

Jos yri\u00adtyk\u00adsel\u00adl\u00e4 on verk\u00adko\u00adsi\u00advut, niin kuin onnek\u00adsi t\u00e4n\u00e4 p\u00e4i\u00adv\u00e4\u00adn\u00e4 suu\u00adrim\u00admal\u00adla osal\u00adla yri\u00adtyk\u00adsi\u00e4 sel\u00adlai\u00adset l\u00f6y\u00adtyy, niin sii\u00adn\u00e4 on mei\u00add\u00e4n ensim\u00adm\u00e4i\u00adnen step\u00adpim\u00adme digi\u00admark\u00adki\u00adnoin\u00adtia. Verk\u00adko\u00adsi\u00advut vies\u00adti\u00adv\u00e4t poten\u00adti\u00adaa\u00adli\u00adsil\u00adle asiak\u00adkail\u00adle mit\u00e4 tar\u00adjo\u00adtaan ja kenel\u00adle tar\u00adjo\u00adtaan, samoin siel\u00adl\u00e4 ker\u00adro\u00adtaan mis\u00ads\u00e4 ja miten n\u00e4i\u00adt\u00e4 tuot\u00adtei\u00adta tai pal\u00adve\u00adlui\u00adta tarjotaan.<\/p>\n\n\n\n

Digimarkkinointi - omat verkkosivut kuntoon<\/h2>\n\n\n\n

Verk\u00adko\u00adsi\u00advut toi\u00admi\u00advat v\u00e4h\u00e4n kuin yri\u00adtyk\u00adsen digi\u00adtaa\u00adli\u00adse\u00adna k\u00e4yn\u00adti\u00adkort\u00adti\u00adna, siel\u00adl\u00e4 k\u00e4y\u00adneil\u00adle ihmi\u00adsil\u00adle on ker\u00adrot\u00adta\u00adva mik\u00adsi hei\u00add\u00e4n kan\u00adnat\u00adtaa tul\u00adla uudes\u00adtaan sivuil\u00adle tai mit\u00e4 lis\u00e4\u00adar\u00advoa he saa\u00advat otta\u00admal\u00adla esi\u00admer\u00adkik\u00adsi yhteyt\u00adt\u00e4 yri\u00adtyk\u00adseen. Kun aja\u00adtel\u00adlaan digi\u00admark\u00adki\u00adnoin\u00adtia koko\u00adnai\u00adsuu\u00adte\u00adna ovat yri\u00adtyk\u00adsen verk\u00adko\u00adsi\u00advut sii\u00adn\u00e4 hyvin kes\u00adkei\u00adses\u00ads\u00e4 roo\u00adlis\u00adsa, joten ne kan\u00adnat\u00adtaa lait\u00adtaa hyv\u00e4\u00e4n kuntoon.<\/p>\n\n\n\n

Hyv\u00e4t verk\u00adko\u00adsi\u00advut ovat nopeat eli latau\u00adtu\u00advat nopeas\u00adti, nii\u00adden tulee olla my\u00f6s sel\u00adke\u00e4t, jot\u00adta k\u00e4vi\u00adj\u00e4t sek\u00e4 haku\u00adko\u00adneet l\u00f6y\u00adt\u00e4\u00adv\u00e4t etsi\u00adm\u00e4n\u00ads\u00e4 siel\u00adt\u00e4 hel\u00adpos\u00adti. Ulkoi\u00adsel\u00adta ilmeel\u00adt\u00e4\u00e4n ne tuli\u00adsi olla lin\u00adjas\u00adsa yri\u00adtyk\u00adsen oman ima\u00adgon ja kult\u00adtuu\u00adrin kans\u00adsa, jos yri\u00adtys\u00adkult\u00adtuu\u00adri on ren\u00adto niin sil\u00adloin my\u00f6s verk\u00adko\u00adsi\u00advu\u00adjen pit\u00e4i\u00adsi nou\u00addat\u00adtaa samaa kaa\u00advaa. Vas\u00adtaa\u00advas\u00adti jos yri\u00adtys on pro\u00adfi\u00adloi\u00adtu\u00adnut esi\u00admer\u00adkik\u00adsi asial\u00adli\u00adsek\u00adsi asian\u00adtun\u00adti\u00adjaor\u00adga\u00adni\u00adsaa\u00adtiok\u00adsi on verk\u00adko\u00adsi\u00advu\u00adjen hyv\u00e4 tukea samaa asial\u00adlis\u00adta teemaa.<\/p>\n\n\n\n

Digimarkkinointi - ilmainen n\u00e4kyvyys<\/h2>\n\n\n\n

Kun puhu\u00adtaan ilmai\u00adses\u00adta n\u00e4ky\u00advyy\u00addes\u00adt\u00e4 digi\u00admark\u00adki\u00adnoin\u00adtiin liit\u00adtyen niin sil\u00adloin yleen\u00ads\u00e4 tar\u00adkoi\u00adte\u00adtaan n\u00e4ky\u00admis\u00adt\u00e4 haku\u00adko\u00adnei\u00adden orgaa\u00adni\u00adsis\u00adsa haku\u00adtu\u00adlok\u00adsis\u00adsa. Haku\u00adko\u00adneet halua\u00advat antaa haki\u00adjoil\u00adleen mah\u00addol\u00adli\u00adsim\u00adman hyvi\u00e4 tulok\u00adsia hakui\u00adhin liit\u00adtyen. Ne k\u00e4y\u00adv\u00e4t tark\u00adkaan l\u00e4pi sivus\u00adto\u00adja, jot\u00adta pys\u00adty\u00adv\u00e4t vas\u00adtaa\u00admaan k\u00e4yt\u00adt\u00e4\u00adjien hakui\u00adhin. Mit\u00e4 parem\u00admin haku\u00adko\u00adne ymm\u00e4r\u00adt\u00e4\u00e4 mil\u00adlais\u00adta tie\u00adtoa sivus\u00adtol\u00adla\u00adsi on sen parem\u00admin se osaa k\u00e4yt\u00adt\u00e4\u00e4 sit\u00e4 hy\u00f6dyksi.<\/p>\n\n\n\n

Ilmai\u00adsen n\u00e4ky\u00advyy\u00adden kans\u00adsa usein puhu\u00adtaan haku\u00adko\u00adneop\u00adti\u00admoin\u00adnis\u00adta, joka on siis yksi t\u00e4r\u00adke\u00e4 osa digi\u00admark\u00adki\u00adnoin\u00adtia. Haku\u00adko\u00adneil\u00adle on oleel\u00adlis\u00adta kuin\u00adka hyvin sivus\u00adto\u00adsi pal\u00adve\u00adlee poten\u00adti\u00adaa\u00adli\u00adsia k\u00e4vi\u00adj\u00f6i\u00adt\u00e4 ja miten hyv\u00e4\u00e4 sis\u00e4l\u00adt\u00f6\u00e4 siel\u00adl\u00e4 on. T\u00e4h\u00e4n koh\u00adtaan usein k\u00e4y\u00adte\u00adt\u00e4\u00e4n haku\u00adko\u00adneop\u00adti\u00admoin\u00adtia<\/a> eli pyri\u00adt\u00e4\u00e4n nos\u00adta\u00admaan sivus\u00adto\u00adsi arvoa haku\u00adko\u00adnei\u00adden sil\u00admis\u00ads\u00e4 ja siten paran\u00adta\u00admaan sijoi\u00adtus\u00adta orgaa\u00adni\u00adsis\u00adsa hauissa.<\/p>\n\n\n\n

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Haluat\u00adko aloit\u00adtaa digi\u00adtaa\u00adli\u00adsen mark\u00adki\u00adnoin\u00adnin tai tehos\u00adtaa nykyis\u00adt\u00e4 teke\u00admis\u00adt\u00e4? Autam\u00adme mielell\u00e4mme!<\/p>\n<\/div><\/div>\n\n\n\n

Lue tarkemmin digitaalisen mainonnan palveluistamme<\/strong> ja ota rohkeasti yhteytt\u00e4!<\/h2>\n\n\n\n
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Tutus\u00adtu digi\u00adtaa\u00adli\u00adsen mai\u00adnon\u00adnan palveluihimme<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

Digimarkkinointi - hakukonemainonta<\/h2>\n\n\n\n

Edel\u00adli\u00adses\u00ads\u00e4 kap\u00adpa\u00adlees\u00adsa puhut\u00adtiin ilmai\u00adses\u00adta n\u00e4ky\u00advyy\u00addes\u00adt\u00e4 ja sii\u00adt\u00e4 miten haku\u00adko\u00adneet m\u00e4\u00e4\u00adrit\u00adte\u00adle\u00adv\u00e4t sijoi\u00adtuk\u00adsia orgaa\u00adni\u00adsis\u00adsa hauis\u00adsa. Ilmai\u00adsen n\u00e4ky\u00advyy\u00adden raken\u00adta\u00admi\u00adnen on kui\u00adten\u00adkin iso ja kal\u00adlis sek\u00e4 pal\u00adjon aikaa vie\u00adv\u00e4 pro\u00adjek\u00adti. Sii\u00adt\u00e4 syys\u00adt\u00e4 mones\u00adti voi\u00adkin olla perus\u00adtel\u00adtua panos\u00adtaa haku\u00adko\u00adne\u00admai\u00adnon\u00adtaan. Haku\u00adko\u00adne\u00admai\u00adnon\u00adta saa\u00addaan k\u00e4yn\u00adnis\u00adtet\u00adty\u00e4 nopeas\u00adti ja sik\u00adsi se onkin monel\u00adle hyv\u00e4 rat\u00adkai\u00adsu osa\u00adna digimarkkinointiratkaisuja.<\/p>\n\n\n\n

Haku\u00adko\u00adne\u00admai\u00adnon\u00adnal\u00adla saa\u00addaan nos\u00adtet\u00adtua omia mai\u00adnok\u00adsia haku\u00adko\u00adneis\u00adsa hyvil\u00adle pai\u00adkoil\u00adle orgaa\u00adnis\u00adten tulos\u00adten rin\u00adnal\u00adle. Haku\u00adko\u00adne\u00admai\u00adnon\u00adnas\u00adsa\u00adkin sivus\u00adton laa\u00addul\u00adla on kui\u00adten\u00adkin mer\u00adki\u00adtys\u00adt\u00e4. Haku\u00adko\u00adneet eiv\u00e4t halua nos\u00adtaa \u201chuo\u00adno\u00adja\u201d sivus\u00adto\u00adja hyvien haku\u00adtu\u00adlos\u00adten rin\u00adnal\u00adle, eiv\u00e4t aina\u00adkaan edul\u00adli\u00adses\u00adti. Hyv\u00e4t sivus\u00adtot aut\u00adta\u00advat siis my\u00f6s haku\u00adko\u00adne\u00admai\u00adnon\u00adnas\u00adsa, kos\u00adka haku\u00adko\u00adneen tyk\u00e4\u00adtes\u00ads\u00e4 sivus\u00adtos\u00adta saa sen mai\u00adnok\u00adset hal\u00advem\u00admal\u00adla n\u00e4kyvyytt\u00e4.<\/p>\n\n\n\n

Digimarkkinointi - sosiaalinen media<\/h2>\n\n\n\n

Nyky\u00ad\u00e4\u00e4n sosi\u00adaa\u00adli\u00adsel\u00adla medial\u00adla on suu\u00adri mer\u00adki\u00adtys yri\u00adtys\u00adten digi\u00admark\u00adki\u00adnoin\u00adti\u00adpa\u00adle\u00adtis\u00adsa. Sosi\u00adaa\u00adli\u00adsen median vah\u00advuus pii\u00adlee suu\u00adris\u00adsa k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adm\u00e4\u00e4\u00adris\u00ads\u00e4. Ylei\u00adses\u00adti voi\u00addaan jo tode\u00adta, ett\u00e4 yri\u00adtys\u00adten tuli\u00adsi aina\u00adkin jol\u00adlain tasol\u00adla olla l\u00e4s\u00adn\u00e4 sosi\u00adaa\u00adli\u00adses\u00adsa medias\u00adsa. T\u00e4n\u00e4 p\u00e4i\u00adv\u00e4\u00adn\u00e4 se on mones\u00adsa tapauk\u00adses\u00adsa ensim\u00adm\u00e4i\u00adnen kana\u00adva, jos\u00adsa asia\u00adkas koh\u00adtaa yri\u00adtyk\u00adsen. Siel\u00adt\u00e4 my\u00f6s etsi\u00adt\u00e4\u00e4n lis\u00e4\u00adtie\u00adtoa kiin\u00adnos\u00adta\u00advis\u00adta yrityksist\u00e4.<\/p>\n\n\n\n

Sosi\u00adaa\u00adli\u00adsen median<\/a> kana\u00advia on lukui\u00adsia eik\u00e4 suin\u00adkaan kai\u00adkis\u00adsa tar\u00advi olla l\u00e4s\u00adn\u00e4, mut\u00adta on hyv\u00e4 miet\u00adti\u00e4 mit\u00adk\u00e4 ovat oleel\u00adli\u00adsim\u00admat some-kana\u00advat jois\u00adsa olla l\u00e4s\u00adn\u00e4. T\u00e4h\u00e4n p\u00e4\u00e4\u00adt\u00f6k\u00adseen vai\u00adkut\u00adtaa tie\u00adten\u00adkin suu\u00adres\u00adti se mis\u00ads\u00e4 kana\u00advas\u00adsa yri\u00adtyk\u00adsen koh\u00adde\u00adryh\u00adm\u00e4t p\u00e4\u00e4\u00adasias\u00adsa viihtyv\u00e4t.<\/p>\n\n\n\n

Digi\u00admark\u00adki\u00adnoin\u00adti sosi\u00adaa\u00adli\u00adses\u00adsa medias\u00adsa, kuten haku\u00adko\u00adneis\u00adsa\u00adkin, kat\u00adtaa sek\u00e4 orgaa\u00adni\u00adsen ett\u00e4 mak\u00adse\u00adtun toi\u00admin\u00adnan. J\u00e4te\u00adt\u00e4\u00e4n mak\u00adset\u00adtu mai\u00adnon\u00adta seu\u00adraa\u00advaan kap\u00adpa\u00adlee\u00adseen ja kes\u00adki\u00adty\u00adt\u00e4\u00e4n t\u00e4s\u00ads\u00e4 ensin hie\u00adman orgaa\u00adni\u00adseen n\u00e4kyvyyteen.<\/p>\n\n\n\n

Vii\u00admeis\u00adten vuo\u00adsien aika\u00adna sek\u00e4 sosi\u00adaa\u00adlis\u00adten medioi\u00adden algo\u00adrit\u00admi muu\u00adtok\u00adset ett\u00e4 lis\u00e4\u00e4n\u00adty\u00adnyt kil\u00adpai\u00adlu ovat vai\u00adkeut\u00adta\u00adneet orgaa\u00adnis\u00adta n\u00e4ky\u00advyyt\u00adt\u00e4. Jos sosi\u00adaa\u00adli\u00adses\u00adsa medias\u00adsa halu\u00adaa menes\u00adty\u00e4 orgaa\u00adni\u00adses\u00adti on sii\u00adhen panos\u00adtet\u00adta\u00adva, teh\u00adt\u00e4\u00adv\u00e4t sis\u00e4l\u00adl\u00f6t tulee olla sel\u00adlai\u00adsia, ett\u00e4 ne l\u00e4h\u00adte\u00adv\u00e4t levi\u00e4\u00adm\u00e4\u00e4n laa\u00adjem\u00admin\u00adkin kuin vain omien ty\u00f6n\u00adte\u00adki\u00adj\u00f6i\u00adden kes\u00adkuu\u00addes\u00adsa. Mit\u00e4\u00e4n takuu\u00advar\u00admaa kaa\u00advaa ei ole ole\u00admas\u00adsa mil\u00adlai\u00adnen sis\u00e4l\u00adt\u00f6 levi\u00ad\u00e4\u00e4 somes\u00adsa, mut\u00adta useim\u00admi\u00adten niis\u00ads\u00e4 anne\u00adtaan jotain lis\u00e4\u00adar\u00advoa k\u00e4yt\u00adt\u00e4\u00adjil\u00adle, se voi olla tie\u00adtoa, tai\u00adtoa tai vaik\u00adka viih\u00addet\u00adt\u00e4. N\u00e4i\u00adden poh\u00adjal\u00adta on hyv\u00e4 miet\u00adti\u00e4 mil\u00adlais\u00adta sis\u00e4l\u00adt\u00f6\u00e4 tuotetaan.<\/p>\n\n\n\n

Digimarkkinointi - sosiaalisen median mainonta<\/h2>\n\n\n\n

Kuten edel\u00adl\u00e4 jo lupai\u00adlin niin t\u00e4s\u00ads\u00e4 vai\u00adhees\u00adsa pureu\u00addu\u00adtaan sosi\u00adaa\u00adli\u00adsen median mai\u00adnon\u00adtaan. Sosi\u00adaa\u00adli\u00adsen median mak\u00adset\u00adtu mai\u00adnon\u00adta<\/a> tukee hyvin digi\u00admark\u00adki\u00adnoin\u00adtia koko\u00adnai\u00adsuu\u00adte\u00adna, kos\u00adka siel\u00adl\u00e4 on niin pal\u00adjon k\u00e4yt\u00adt\u00e4\u00adji\u00e4. Some-k\u00e4yt\u00adt\u00e4\u00adj\u00e4t tavoi\u00adte\u00adtaan tehok\u00adkaas\u00adti mak\u00adse\u00adtul\u00adla mai\u00adnon\u00adnal\u00adla ja eten\u00adkin osaa\u00advat mai\u00adnon\u00adnan teki\u00adj\u00e4t l\u00f6y\u00adt\u00e4\u00adv\u00e4t hyvin juu\u00adri oikeat koh\u00adde\u00adryh\u00adm\u00e4t somes\u00adta. Tavoi\u00adtet\u00adta\u00advuu\u00adden lis\u00e4k\u00adsi ihmi\u00adset ovat somes\u00adsa kuin koto\u00adnaan, joten hei\u00adt\u00e4 on mones\u00adti hel\u00adpom\u00adpi l\u00e4hes\u00adty\u00e4 mai\u00adnon\u00adnan kaut\u00adta siell\u00e4.<\/p>\n\n\n\n

Some-mai\u00adnon\u00adnas\u00adsa on pal\u00adjon eri\u00adlai\u00adsia mah\u00addol\u00adli\u00adsuu\u00adksia. Eri some-kana\u00advil\u00adla on hie\u00adman eri\u00adlai\u00adsia mai\u00adnos\u00admuo\u00adto\u00adja k\u00e4y\u00adt\u00f6s\u00ads\u00e4, mut\u00adta suu\u00adrin ero some-kana\u00advien v\u00e4lil\u00adl\u00e4 on ehdot\u00adto\u00admas\u00adti k\u00e4yt\u00adt\u00e4\u00adj\u00e4\u00adryh\u00adm\u00e4t. Kan\u00adnat\u00adtaa siis huo\u00adlel\u00adli\u00adses\u00adti miet\u00adti\u00e4 mis\u00ads\u00e4 kana\u00advas\u00adsa mil\u00adloin\u00adkin kan\u00adnat\u00adtaa mai\u00adnos\u00adtaa. Usein toki on teho\u00adkas\u00adta mai\u00adnos\u00adtaa useam\u00admas\u00adsa kuin yhdes\u00ads\u00e4 kana\u00advas\u00adsa ja sil\u00adloin t\u00e4r\u00adke\u00ad\u00e4\u00e4n roo\u00adliin nousee\u00adkin eri kana\u00advil\u00adle ase\u00adte\u00adtut tavoit\u00adteet. Toi\u00adses\u00adsa voi\u00addaan teh\u00add\u00e4 pel\u00adk\u00e4s\u00adt\u00e4\u00e4n br\u00e4n\u00addi\u00admai\u00adnon\u00adtaa, kun toi\u00adses\u00adsa puo\u00adles\u00adtaan ohja\u00adtaan suo\u00adraan osto\u00adja koh\u00adti. Some-mai\u00adnon\u00adta, ihan niin kuin digi\u00admark\u00adki\u00adnoin\u00adti koko\u00adnai\u00adsuu\u00adte\u00adna, tar\u00advit\u00adsee hyv\u00e4n stra\u00adte\u00adgian toi\u00admiak\u00adseen. Seu\u00adraa\u00advak\u00adsi k\u00e4ym\u00adme\u00adkin digi\u00admark\u00adki\u00adnoin\u00adti stra\u00adte\u00adgian kimppuun.<\/p>\n\n\n\n

Digimarkkinointi-strategian perusteet<\/h2>\n\n\n\n

Hyv\u00e4, mark\u00adki\u00adnoin\u00adti tar\u00advit\u00adsee aina stra\u00adte\u00adgian toi\u00admiak\u00adseen. Kaik\u00adki yll\u00e4 esi\u00adtel\u00adlyt osa-alu\u00adeet kuu\u00adlu\u00advat siis digi\u00admark\u00adki\u00adnoinn\u00adnin alle ja nii\u00adden roo\u00adlit on hyv\u00e4 olla sel\u00advil\u00adl\u00e4 kun mai\u00adnon\u00adtaa l\u00e4h\u00adde\u00adt\u00e4\u00e4n teke\u00adm\u00e4\u00e4n. Kaik\u00adkiin yll\u00e4 mai\u00adnit\u00adtui\u00adhin osa-aluei\u00adsiin ei ole pak\u00adko panos\u00adtaa, mut\u00adta se oli\u00adsi mie\u00adles\u00adt\u00e4\u00adni kyl\u00adl\u00e4 erit\u00adt\u00e4in suo\u00adta\u00advaa. Voit lukea yri\u00adtyk\u00adsel\u00adle\u00adsi sopi\u00advan kana\u00advan valin\u00adnas\u00adta<\/a> lis\u00e4\u00e4 toi\u00adses\u00adta artikkelistamme.<\/p>\n\n\n\n

Verk\u00adko\u00adsi\u00advuil\u00adle on tar\u00adkoi\u00adtus saa\u00adda sel\u00adlai\u00adsia k\u00e4vi\u00adj\u00f6i\u00adt\u00e4, jot\u00adka ovat kiin\u00adnos\u00adtu\u00adnei\u00adta tar\u00adjot\u00adta\u00advis\u00adta tuot\u00adteis\u00adta ja pal\u00adve\u00adluis\u00adta. Kun n\u00e4m\u00e4 k\u00e4vi\u00adj\u00e4t saa\u00addaan sivuil\u00adle on verk\u00adko\u00adsi\u00advu\u00adjen teh\u00adt\u00e4\u00adv\u00e4 ohja\u00adta hei\u00adt\u00e4 koh\u00adti seu\u00adraa\u00advaa askel\u00adta. Ihmis\u00adten siis toi\u00advo\u00adtaan suo\u00adrit\u00adta\u00advan jon\u00adkin ennal\u00adta m\u00e4\u00e4\u00adri\u00adtel\u00adlyis\u00adt\u00e4 toi\u00admen\u00adpi\u00adteis\u00adt\u00e4 sivuil\u00adla esi\u00admer\u00adkik\u00adsi otta\u00admaan yhteyt\u00adt\u00e4. Oikeas\u00adtaan kaik\u00adki vai\u00adheet ohjaa\u00advat k\u00e4vi\u00adj\u00f6i\u00adt\u00e4 koh\u00adti seu\u00adraa\u00advaa step\u00adpi\u00e4. T\u00e4r\u00adke\u00e4 osa digi\u00admark\u00adki\u00adnoin\u00adnin stra\u00adte\u00adgias\u00adta onkin miet\u00adti\u00e4 aina mik\u00e4 on seu\u00adraa\u00adva step\u00adpi, jota koh\u00adti k\u00e4vi\u00adj\u00e4\u00e4 ohjataan.<\/p>\n\n\n\n

Verk\u00adko\u00adsi\u00advuil\u00adla k\u00e4vi\u00adj\u00e4 voi\u00addaan ohja\u00adta vaik\u00adka\u00adpa yhtey\u00adden\u00adot\u00adto\u00adlo\u00admak\u00adkeel\u00adle, sit\u00e4 ennen k\u00e4vi\u00adj\u00e4 on ohjat\u00adtu verk\u00adko\u00adsi\u00advuil\u00adle esi\u00admer\u00adkik\u00adsi Googlen orgaa\u00adni\u00adsen haun tai Google Ads<\/a> -mai\u00adnok\u00adsen kaut\u00adta. Mik\u00adsi k\u00e4vi\u00adj\u00e4 p\u00e4\u00e4\u00adtyy klik\u00adkaa\u00admaan juu\u00adri kyseis\u00adt\u00e4 link\u00adki\u00e4 Googles\u00adsa joh\u00adtuu usein sii\u00adt\u00e4, ett\u00e4 h\u00e4n on n\u00e4h\u00adnyt kysei\u00adsen br\u00e4n\u00addin mai\u00adnon\u00adtaa sek\u00e4 sis\u00e4l\u00adt\u00f6\u00adj\u00e4 esi\u00admer\u00adkik\u00adsi sosi\u00adaa\u00adli\u00adses\u00adsa medias\u00adsa ja yri\u00adtys tun\u00adtuu sik\u00adsi jo tutul\u00adta vaihtoehdolta.<\/p>\n\n\n\n

T\u00e4s\u00ads\u00e4 oli digi\u00admark\u00adki\u00adnoin\u00adtia p\u00e4h\u00adki\u00adn\u00e4n\u00adkuo\u00adres\u00adsa, muu\u00adta\u00adma asia k\u00e4si\u00adtel\u00adtiin ja pal\u00adjon j\u00e4i ker\u00adrot\u00adta\u00advaa vie\u00adl\u00e4 syven\u00adt\u00e4\u00adviin artik\u00adke\u00adlei\u00adhin. Toi\u00advot\u00adta\u00advas\u00adti sait t\u00e4s\u00adt\u00e4 kui\u00adten\u00adkin pin\u00adta\u00adpuo\u00adli\u00adsen raa\u00adpai\u00adsun digi\u00admark\u00adki\u00adnoin\u00adtiin liit\u00adtyen, lue toki muu\u00adal\u00adta blo\u00adgis\u00adtam\u00adme juu\u00adri n\u00e4i\u00adt\u00e4 syven\u00adt\u00e4\u00advi\u00e4 artik\u00adke\u00adlei\u00adta, jos jokin osa-alue eri\u00adtyi\u00adses\u00adti rupe\u00adsi kiin\u00adnos\u00adta\u00admaan. Voit my\u00f6s olla mei\u00adhin kubla\u00adlai\u00adsiin yhtey\u00addes\u00ads\u00e4 ja voim\u00adme yhdes\u00ads\u00e4 miet\u00adti\u00e4 digi\u00admark\u00adki\u00adnoin\u00adti\u00adstra\u00adte\u00adgia\u00adsi kuntoon \ud83d\ude09<\/p>\n\n\n\nOta yhteyt\u00adt\u00e4!<\/a>\n","protected":false},"excerpt":{"rendered":"

Digi\u00admark\u00adki\u00adnoi\u00adnoin\u00adti, mit\u00e4 kaik\u00adkea se pit\u00e4\u00e4\u00adk\u00e4\u00e4n sis\u00e4l\u00adl\u00e4\u00e4n tai miten se m\u00e4\u00e4\u00adri\u00adtel\u00adl\u00e4\u00e4n. Ehk\u00e4 sit\u00e4 on hel\u00adpoin l\u00e4hes\u00adty\u00e4 pilk\u00adko\u00admal\u00adla digi\u00admark\u00adki\u00adnoin\u00adti sek\u00e4 digi- ett\u00e4 mark\u00adki\u00adnoin\u00adtio\u00adsaan. Digiin voi\u00adsim\u00adme sovi\u00adtel\u00adla yll\u00e4t\u00adt\u00e4en digi\u00adtaa\u00adli\u00adsia asioi\u00adta kuten verk\u00adko\u00adsi\u00advut, sosi\u00adaa\u00adli\u00adsen median kana\u00advat sek\u00e4 muut digi\u00adtaa\u00adli\u00adses\u00adsa tai parem\u00admin\u00adkin ehk\u00e4 vie\u00adl\u00e4 inter\u00adne\u00adtis\u00ads\u00e4 ole\u00advat toi\u00admin\u00adnot. Mark\u00adki\u00adnoin\u00adtio\u00adsion alle voim\u00adme puo\u00adles\u00adtaan lait\u00adtaa ne toi\u00admin\u00adnot, jot\u00adka ylei\u00adses\u00adti\u00adkin kuu\u00adlu\u00advat mark\u00adki\u00adnoin\u00adtiin. Ei siis [\u2026]<\/p>\n","protected":false},"author":3,"featured_media":10509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[269],"tags":[273],"acf":[],"yoast_head":"\nDigimarkkinointi - Mit\u00e4 kaikkea termi pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n? - Kubla<\/title>\n<meta name=\"description\" content=\"Digimarkkinointi - mit\u00e4 se pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n, ja mit\u00e4 hy\u00f6ty\u00e4 siit\u00e4 on yritt\u00e4j\u00e4lle? 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