{"id":9219,"date":"2020-11-26T11:50:50","date_gmt":"2020-11-26T09:50:50","guid":{"rendered":"https:\/\/kubla.fi\/?p=9219"},"modified":"2022-03-11T15:54:11","modified_gmt":"2022-03-11T13:54:11","slug":"avainsanatutkimus-google-ads-mainonnan-apuna","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/avainsanatutkimus-google-ads-mainonnan-apuna\/","title":{"rendered":"Avainsanatutkimus Google Ads -mainonnan apuna"},"content":{"rendered":"\n

Kun aloi\u00adtat Googlen Ads -hakusa\u00adna\u00admai\u00adnon\u00adnan<\/a>, kan\u00adnat\u00adtaa aina l\u00e4h\u00adte\u00e4 liik\u00adkeel\u00adle avain\u00adsa\u00adna\u00adtut\u00adki\u00admuk\u00adses\u00adta<\/a>. Tut\u00adki\u00admuk\u00adses\u00adsa sel\u00advi\u00adte\u00adt\u00e4\u00e4n, mit\u00e4 toi\u00admia\u00adlaa\u00adsi tai lii\u00adke\u00adtoi\u00admin\u00adtaa\u00adsi liit\u00adty\u00adv\u00e4\u00e4 sanas\u00adtoa Googles\u00adsa etsi\u00adt\u00e4\u00e4n ja min\u00adk\u00e4\u00adlai\u00adnen kil\u00adpai\u00adlu\u00adti\u00adlan\u00adne eri sano\u00adjen koh\u00addal\u00adla on. Tut\u00adki\u00admuk\u00adsen avul\u00adla pys\u00adtyt ohjaa\u00admaan hakusa\u00adna\u00admai\u00adnon\u00adtaa<\/a> oike\u00adaan suun\u00adtaan. T\u00e4s\u00ads\u00e4 artik\u00adke\u00adlis\u00adsa sel\u00advi\u00adte\u00adt\u00e4\u00e4n, mil\u00adl\u00e4 taval\u00adla avain\u00adsa\u00adna\u00adtut\u00adki\u00admus\u00adta kan\u00adnat\u00adtaa hy\u00f6\u00addyn\u00adt\u00e4\u00e4 Google Ads -mainonnassa.<\/p>\n\n\n\n

Mit\u00e4 avainsanatutkimus sis\u00e4lt\u00e4\u00e4?<\/strong><\/h2>\n\n\n\n

Avain\u00adsa\u00adna\u00adtut\u00adki\u00admus voi\u00addaan teh\u00add\u00e4 kah\u00adteen tarpeeseen:<\/p>\n\n\n\n

  1. Verk\u00adko\u00adsi\u00advus\u00adton orgaa\u00adni\u00adsen n\u00e4ky\u00advyy\u00adden kehit\u00adt\u00e4\u00admi\u00adseen ja optimointiin<\/strong><\/li>
  2. Mak\u00adset\u00adtua hakusa\u00adna\u00admai\u00adnon\u00adtaa varten<\/strong><\/li><\/ol>\n\n\n\n

    Orgaa\u00adni\u00adsen n\u00e4ky\u00advyy\u00adden kehit\u00adt\u00e4\u00admi\u00adnen tar\u00adkoit\u00adtaa verk\u00adko\u00adsi\u00advus\u00adton haku\u00adko\u00adneop\u00adti\u00admoin\u00adtia eli SEOa<\/a>. Avain\u00adsa\u00adna\u00adtut\u00adki\u00admus t\u00e4l\u00adl\u00f6in aut\u00adtaa opti\u00admoi\u00admaan verk\u00adko\u00adsi\u00advus\u00adton sis\u00e4l\u00adt\u00f6\u00e4 niin, ett\u00e4 Google kokee sivus\u00adton rele\u00advan\u00adtik\u00adsi tie\u00adtyn\u00adlais\u00adten aihei\u00adden ymp\u00e4\u00adril\u00adl\u00e4 ja nos\u00adtaa n\u00e4in sis\u00e4l\u00adt\u00f6\u00adj\u00e4 orgaa\u00adni\u00adsis\u00adsa haku\u00adtu\u00adlok\u00adsis\u00adsa yl\u00f6sp\u00e4in.<\/p>\n\n\n\n

    Orgaa\u00adni\u00adsen n\u00e4ky\u00advyy\u00adden lis\u00e4k\u00adsi avain\u00adsa\u00adna\u00adtut\u00adki\u00admus aut\u00adtaa my\u00f6s mak\u00adse\u00adtun n\u00e4ky\u00advyy\u00adden kas\u00advat\u00adta\u00admi\u00adses\u00adsa. T\u00e4l\u00adl\u00f6in etsi\u00adt\u00e4\u00e4n ne avain\u00adsa\u00adnat<\/a>, joil\u00adla haku\u00adko\u00adnees\u00adsa kan\u00adnat\u00adtaa mainostaa.<\/p>\n\n\n\n

    \n
    \n

    Haluat\u00adko mai\u00adnos\u00adtaa yri\u00adtys\u00adt\u00e4\u00adsi Googles\u00adsa tai saa\u00adda tehot irti nykyi\u00adses\u00adt\u00e4 Google-tekemisest\u00e4?<\/p>\n<\/div><\/div>\n\n\n\n

    Lue tarkemmin Google-mainonnan palveluistamme<\/strong> ja ota rohkeasti yhteytt\u00e4!<\/h2>\n\n\n\n
    \n
    Lue lis\u00e4\u00e4 Google-mai\u00adnon\u00adnan palveluista<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

    Miten tutkimus tehd\u00e4\u00e4n?<\/strong><\/h2>\n\n\n\n

    Avain\u00adsa\u00adna\u00adtut\u00adki\u00admus voi\u00addaan teh\u00add\u00e4 useal\u00adla eri taval\u00adla ja k\u00e4yt\u00adt\u00e4en eri\u00adlai\u00adsia ty\u00f6\u00adka\u00adlu\u00adja. Hakusa\u00adna\u00admai\u00adnon\u00adnan tar\u00adkoi\u00adtuk\u00adseen teh\u00adty avain\u00adsa\u00adna\u00adtut\u00adki\u00admus jae\u00adtaan usein seu\u00adraa\u00adviin vaiheisiin:<\/p>\n\n\n\n

    1. Listataan relevantit avainsanat, jotka liittyv\u00e4t liiketoimintaan<\/strong><\/h3>\n\n\n\n

    Lis\u00adtaa lii\u00adke\u00adtoi\u00admin\u00adtaa\u00adsi kos\u00adke\u00advat rele\u00advan\u00adtit avain\u00adsa\u00adnat ja mie\u00adti samal\u00adla, min\u00adk\u00e4\u00adlais\u00adta ter\u00admis\u00adt\u00f6\u00e4 asiak\u00adkaa\u00adsi voi\u00adsi\u00advat k\u00e4yt\u00adt\u00e4\u00e4 kos\u00adkien tuot\u00adtei\u00adta\u00adsi tai pal\u00adve\u00adlui\u00adta\u00adsi. Kos\u00adka Google halu\u00adaa n\u00e4yt\u00adt\u00e4\u00e4 laa\u00addu\u00adkas\u00adta mai\u00adnos\u00adsi\u00ads\u00e4l\u00adt\u00f6\u00e4, kan\u00adnat\u00adtaa lis\u00adtaan vali\u00adta eri\u00adtyi\u00adses\u00adti sano\u00adja, joi\u00adta k\u00e4y\u00adt\u00e4t my\u00f6s verkkosivuillasi. <\/p>\n\n\n\n

    2. Otetaan avainsanaty\u00f6kalut k\u00e4ytt\u00f6\u00f6n<\/strong><\/h3>\n\n\n\n

    Kun kaik\u00adki rele\u00advan\u00adtit avain\u00adsa\u00adnat on lis\u00adtat\u00adtu, ne kan\u00adnat\u00adtaa ana\u00adly\u00adsoi\u00adda avain\u00adsa\u00adna\u00adty\u00f6\u00adka\u00adluil\u00adla. Ty\u00f6\u00adka\u00adlu\u00adja ovat mm. Google Keyword Plan\u00adner tai Keywordtool.io<\/a>. N\u00e4m\u00e4 ty\u00f6\u00adka\u00adlut ker\u00adto\u00advat kuin\u00adka pal\u00adjon mit\u00e4\u00adkin avain\u00adsa\u00adnaa hae\u00adtaan kuu\u00adkausi\u00adta\u00adsol\u00adla ja kuin\u00adka pal\u00adjon kil\u00adpai\u00adlua mil\u00adl\u00e4\u00adkin sanal\u00adla on haku\u00adko\u00adnees\u00adsa. Ty\u00f6\u00adka\u00adlut pal\u00adjas\u00adta\u00advat my\u00f6s min\u00adk\u00e4 hin\u00adtais\u00adta mai\u00adnon\u00adta n\u00e4il\u00adl\u00e4 avain\u00adsa\u00adnoil\u00adla tulee toden\u00adn\u00e4\u00adk\u00f6i\u00adses\u00adti olemaan.<\/p>\n\n\n\n

    Ty\u00f6\u00adka\u00adlu\u00adjen avul\u00adla p\u00e4\u00e4\u00adset my\u00f6s laa\u00adjen\u00adta\u00admaan avain\u00adsa\u00adna\u00adlis\u00adtaa\u00adsi sil\u00adl\u00e4 ne suo\u00adsit\u00adte\u00adle\u00advat saman\u00adkal\u00adtai\u00adsia avain\u00adsa\u00adno\u00adja, joi\u00adta olet ty\u00f6\u00adka\u00adluun itse sy\u00f6t\u00adt\u00e4\u00adnyt. P\u00e4\u00e4\u00adset k\u00e4sik\u00adsi parem\u00admin sii\u00adhen tie\u00adtoon, mit\u00e4 haku\u00adja Googles\u00adsa todel\u00adli\u00adsuu\u00addes\u00adsa teh\u00add\u00e4\u00e4n. Voi k\u00e4y\u00add\u00e4 niin, ettei omas\u00adta mie\u00adles\u00adt\u00e4\u00adsi rele\u00advant\u00adtia avain\u00adsa\u00adnaa kukaan hae Googles\u00adsa ja t\u00e4l\u00adl\u00f6in sanan k\u00e4yt\u00adt\u00e4\u00admi\u00adnen mai\u00adnon\u00adnas\u00adsa ei tuo halut\u00adtua tulosta.<\/p>\n\n\n\n

    \"Keywordtool.io-ty\u00f6kalu\"
    Keywordtool.io -ty\u00f6\u00adka\u00adlu avain\u00adsa\u00adna\u00adtut\u00adki\u00admuk\u00adsen apuna.<\/figcaption><\/figure>\n\n\n\n

    3. Listataan mahdolliset negatiiviset avainsanat<\/strong><\/h3>\n\n\n\n

    T\u00e4s\u00ads\u00e4 vai\u00adhees\u00adsa suun\u00adnit\u00adte\u00adlua on hyv\u00e4 my\u00f6s lis\u00adta\u00adta mah\u00addol\u00adli\u00adset nega\u00adtii\u00advi\u00adset avain\u00adsa\u00adnat, joil\u00adla et halua Googles\u00adsa mai\u00adnos\u00adtaa. Jos esi\u00admer\u00adkik\u00adsi yri\u00adtyk\u00adse\u00adsi pal\u00adve\u00adlui\u00adhin kuu\u00adluu metal\u00adli\u00adteol\u00adli\u00adsuu\u00adden laser\u00adleik\u00adkaus\u00adko\u00adneet et toden\u00adn\u00e4\u00adk\u00f6i\u00adses\u00adti halua n\u00e4ky\u00e4 hauis\u00adsa, jot\u00adka kos\u00adket\u00adta\u00advat sil\u00admien laserleikkausta. <\/p>\n\n\n\n

    4. Verrataan hintatasoa mediabudjettiin<\/strong><\/h3>\n\n\n\n

    Kun tie\u00add\u00e4t tar\u00adkem\u00admin, kuin\u00adka pal\u00adjon ja mihin hin\u00adtaan mit\u00e4\u00adkin sanaa Googles\u00adsa hae\u00adtaan, pys\u00adtyt parem\u00admin arvioi\u00admaan, mihin kaik\u00adkeen suun\u00adnit\u00adte\u00adle\u00adma\u00adsi media\u00adbud\u00adjet\u00adti riit\u00adt\u00e4\u00e4 tai kuin\u00adka suu\u00adri media\u00adbud\u00adje\u00adtin tulee olla, jos haluat saa\u00adda ison jou\u00adkon haku\u00adja kiin\u00adni Googlessa.<\/p>\n\n\n\n

    \n
    \n

    Haluat\u00adko mai\u00adnos\u00adtaa yri\u00adtys\u00adt\u00e4\u00adsi Googles\u00adsa tai saa\u00adda tehot irti nykyi\u00adses\u00adt\u00e4 Google-tekemisest\u00e4?<\/p>\n<\/div><\/div>\n\n\n\n

    Lue tarkemmin Google-mainonnan palveluistamme<\/strong> ja ota rohkeasti yhteytt\u00e4!<\/h2>\n\n\n\n
    \n
    Lue lis\u00e4\u00e4 Google-mai\u00adnon\u00adnan palveluista<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

    Koska avainsanatutkimus kannattaa tehd\u00e4?<\/strong><\/h2>\n\n\n\n

    Avain\u00adsa\u00adna\u00adtut\u00adki\u00admus kan\u00adnat\u00adtaa teh\u00add\u00e4 mai\u00adnon\u00adtaa suun\u00adni\u00adtel\u00adtaes\u00adsa, jot\u00adta p\u00e4\u00e4s\u00adt\u00e4\u00e4n alus\u00adta l\u00e4h\u00adtien k\u00e4sik\u00adsi oike\u00adaan sanas\u00adtoon ja saa\u00addaan rea\u00adlis\u00adti\u00adnen kuva kil\u00adpai\u00adlus\u00adta ja hin\u00adta\u00adta\u00adsos\u00adta. Avain\u00adsa\u00adno\u00adjen tut\u00adki\u00admis\u00adta ei kui\u00adten\u00adkaan kan\u00adna\u00adta j\u00e4t\u00adt\u00e4\u00e4 t\u00e4h\u00e4n.<\/p>\n\n\n\n

    Google Ads -hakusa\u00adna\u00admai\u00adnon\u00adnan py\u00f6\u00adries\u00ads\u00e4 kan\u00adnat\u00adtaa mai\u00adnon\u00adtaa opti\u00admoi\u00adda ja kehit\u00adt\u00e4\u00e4 tasai\u00adsin v\u00e4lia\u00adjoin. Yksi t\u00e4r\u00adke\u00e4 kehi\u00adtyk\u00adsen osa-alue on avain\u00adsa\u00adnat. Tut\u00adki, miten valit\u00adse\u00adma\u00adsi avain\u00adsa\u00adnat toi\u00admi\u00advat mai\u00adnon\u00adnas\u00adsa. Tuo\u00advat\u00adko ne pal\u00adjon mai\u00adnos\u00adn\u00e4yt\u00adt\u00f6\u00adj\u00e4, klik\u00adke\u00adj\u00e4 ent\u00e4 kon\u00adver\u00adsioi\u00adta? Kan\u00adnat\u00adtaa my\u00f6s k\u00e4y\u00add\u00e4 l\u00e4pi haku\u00adter\u00admi\u00adra\u00adport\u00adtia, jon\u00adka avul\u00adla p\u00e4\u00e4\u00adset k\u00e4sik\u00adsi tie\u00adtoon sii\u00adt\u00e4, mil\u00adl\u00e4 tar\u00adkoil\u00adla haku\u00adter\u00admeil\u00adl\u00e4 mai\u00adnok\u00adse\u00adsi todel\u00adla ovat n\u00e4ky\u00adneet. T\u00e4m\u00e4n rapor\u00adtin avul\u00adla p\u00e4\u00e4\u00adset laa\u00adjen\u00adta\u00admaan avain\u00adsa\u00adna\u00adlis\u00adtaa\u00adsi ja kehit\u00adt\u00e4\u00adm\u00e4\u00e4n my\u00f6s nega\u00adtii\u00advis\u00adten avain\u00adsa\u00adno\u00adjen listaa.<\/p>\n\n\n\n

    Verkkosivuston kehitys mainonnan tulosten ja hakutermien pohjalta<\/strong><\/h2>\n\n\n\n

    Mai\u00adnon\u00adnas\u00adsa k\u00e4y\u00adtet\u00adt\u00e4\u00advien ja sit\u00e4 kaut\u00adta l\u00f6y\u00addet\u00adt\u00e4\u00advien uusien avain\u00adsa\u00adno\u00adjen poh\u00adjal\u00adta kan\u00adnat\u00adtaa toki teh\u00add\u00e4 kehi\u00adtys\u00adty\u00f6\u00adt\u00e4 my\u00f6s verk\u00adko\u00adsi\u00advus\u00adton puo\u00adlel\u00adla. Puut\u00adtuu\u00adko sivus\u00adtol\u00adta ja eri\u00adtyi\u00adses\u00adti mai\u00adnon\u00adnas\u00adsa k\u00e4y\u00adt\u00f6s\u00ads\u00e4 ole\u00advil\u00adta las\u00adkeu\u00adtu\u00admis\u00adsi\u00advuil\u00adta avain\u00adsa\u00adno\u00adja, joi\u00adta haluai\u00adsim\u00adme k\u00e4yt\u00adt\u00e4\u00e4 mai\u00adnon\u00adnas\u00adsa. Vas\u00adtaa\u00adni on tul\u00adlut pal\u00adjon mai\u00adnos\u00adti\u00adle\u00adj\u00e4, jois\u00adsa k\u00e4y\u00adte\u00adt\u00e4\u00e4n pal\u00adjon hyvi\u00e4 sano\u00adja, mut\u00adta verk\u00adko\u00adsi\u00advus\u00adtol\u00adla ei ole k\u00e4y\u00adtet\u00adty ollen\u00adkaan kyseis\u00adt\u00e4 ter\u00admi\u00e4. T\u00e4l\u00adl\u00f6in Google ei anna mai\u00adnok\u00adsil\u00adle niin n\u00e4ky\u00advyyt\u00adt\u00e4 kuin jos avain\u00adsa\u00adna oli\u00adsi sivus\u00adtol\u00adla hyvin esil\u00adl\u00e4. T\u00e4l\u00adl\u00f6in mene\u00adt\u00e4m\u00adme osan poten\u00adti\u00adaa\u00adlis\u00adta, joka mai\u00adnon\u00adnal\u00adla voi\u00adtai\u00adsiin ylt\u00e4\u00e4. K\u00e4y siis kriit\u00adti\u00adses\u00adti l\u00e4pi avain\u00adsa\u00adno\u00adja, tut\u00adki laa\u00adtu\u00adpis\u00adtei\u00adt\u00e4 ja mie\u00adti miten verk\u00adko\u00adsi\u00advua voi\u00adtai\u00adsiin kehitt\u00e4\u00e4.<\/p>\n\n\n\n

    Kiin\u00adnos\u00adtaa\u00adko sinua l\u00e4h\u00adte\u00e4 teke\u00adm\u00e4\u00e4n Google Ads -mai\u00adnon\u00adtaa, tai haluat\u00adko kehit\u00adt\u00e4\u00e4 nykyis\u00adt\u00e4 teke\u00admis\u00adt\u00e4\u00adsi? Autam\u00adme sinua mielell\u00e4mme! <\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Kun aloi\u00adtat Googlen Ads -hakusa\u00adna\u00admai\u00adnon\u00adnan, kan\u00adnat\u00adtaa aina l\u00e4h\u00adte\u00e4 liik\u00adkeel\u00adle avain\u00adsa\u00adna\u00adtut\u00adki\u00admuk\u00adses\u00adta. Tut\u00adki\u00admuk\u00adses\u00adsa sel\u00advi\u00adte\u00adt\u00e4\u00e4n, mit\u00e4 toi\u00admia\u00adlaa\u00adsi tai lii\u00adke\u00adtoi\u00admin\u00adtaa\u00adsi liit\u00adty\u00adv\u00e4\u00e4 sanas\u00adtoa Googles\u00adsa etsi\u00adt\u00e4\u00e4n ja min\u00adk\u00e4\u00adlai\u00adnen kil\u00adpai\u00adlu\u00adti\u00adlan\u00adne eri sano\u00adjen koh\u00addal\u00adla on. Tut\u00adki\u00admuk\u00adsen avul\u00adla pys\u00adtyt ohjaa\u00admaan hakusa\u00adna\u00admai\u00adnon\u00adtaa oike\u00adaan suun\u00adtaan. T\u00e4s\u00ads\u00e4 artik\u00adke\u00adlis\u00adsa sel\u00advi\u00adte\u00adt\u00e4\u00e4n, mil\u00adl\u00e4 taval\u00adla avain\u00adsa\u00adna\u00adtut\u00adki\u00admus\u00adta kan\u00adnat\u00adtaa hy\u00f6\u00addyn\u00adt\u00e4\u00e4 Google Ads -mai\u00adnon\u00adnas\u00adsa. Mit\u00e4 avain\u00adsa\u00adna\u00adtut\u00adki\u00admus sis\u00e4l\u00adt\u00e4\u00e4? Avain\u00adsa\u00adna\u00adtut\u00adki\u00admus voi\u00addaan teh\u00add\u00e4 kah\u00adteen tar\u00adpee\u00adseen: Verk\u00adko\u00adsi\u00advus\u00adton orgaanisen [\u2026]<\/p>\n","protected":false},"author":44,"featured_media":9638,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[258],"tags":[272,271,274,277],"class_list":["post-9219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-google-mainonta","tag-mainostieto","tag-suunnittelu","tag-toteutus","tag-tyokalut"],"acf":[],"yoast_head":"\nAvainsanatutkimus Google Ads -mainonnan apuna - Kubla<\/title>\n<meta name=\"description\" content=\"Avainsanatutkimus on t\u00e4rke\u00e4 osa hakusanamaiontaa. 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