{"id":9533,"date":"2021-02-21T22:00:59","date_gmt":"2021-02-21T20:00:59","guid":{"rendered":"https:\/\/kubla.fi\/?p=9533"},"modified":"2021-02-21T22:02:30","modified_gmt":"2021-02-21T20:02:30","slug":"somen-malliraportti","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/somen-malliraportti\/","title":{"rendered":"Somen malliraportti"},"content":{"rendered":"\n<p>Sosi\u00adaa\u00adli\u00adsen median pos\u00adtaus\u00adten teke\u00admi\u00adnen ja sosi\u00adaa\u00adli\u00adses\u00adta medias\u00adta saa\u00adta\u00adva <span class=\"caps\">MITAT\u00adTA\u00adVA<\/span> tulos ovat kak\u00adsi t\u00e4y\u00adsin eri asi\u00adaa. Sik\u00adsi p\u00e4\u00e4\u00adtin teh\u00add\u00e4 lyhyen kir\u00adjoi\u00adtuk\u00adsen sosi\u00adaa\u00adli\u00adsen median rapor\u00adtin tar\u00adkoi\u00adtuk\u00adses\u00adta ja sosi\u00adaa\u00adli\u00adsen median tulos\u00adten mitat\u00adta\u00advuu\u00addes\u00adta. Artik\u00adke\u00adlis\u00adta l\u00f6y\u00adtyy my\u00f6s somen mal\u00adli\u00adra\u00adport\u00adti sek\u00e4 Face\u00adboo\u00adkiin ett\u00e4 LinkedIniin.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-miten-somesta-saatuja-tuloksia-voi-mitata\">Miten somesta saatuja tuloksia voi mitata?<\/h2>\n\n\n\n<p>Somes\u00adta saa\u00adtu\u00adja tulok\u00adsia voit mita\u00adta kah\u00addel\u00adla tavalla:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>kana\u00advan omil\u00adla ana\u00adly\u00adtiik\u00adka-ty\u00f6\u00adka\u00adluil\u00adla&nbsp;ja&nbsp;<\/li><li>lis\u00e4k\u00adsi Googlen tar\u00adjoa\u00admal\u00adla <a href=\"https:\/\/analytics.google.com\" target=\"_blank\" rel=\"noreferrer noopener\">Google Ana\u00adly\u00adtics<\/a> -ty\u00f6kalulla.&nbsp;<\/li><\/ul>\n\n\n\n<p>N\u00e4i\u00adt\u00e4 kah\u00adta kei\u00adnoa k\u00e4yt\u00adt\u00e4\u00adm\u00e4l\u00adl\u00e4 p\u00e4\u00e4\u00adset uppou\u00adtu\u00admaan suo\u00adraan somen tuo\u00admiin tuloksiin!&nbsp;<\/p>\n\n\n\n<p>T\u00e4m\u00e4n vai\u00adkeam\u00adpaa se ei&nbsp;ole.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-mit-lukuja-somen-raportista-on-hyv-seurata\">Mit\u00e4 lukuja somen raportista on hyv\u00e4 seurata?<\/h2>\n\n\n\n<p>T\u00e4r\u00adkeim\u00adpi\u00e4 luku\u00adja sosi\u00adaa\u00adli\u00adsen median rapor\u00adtis\u00adta ovat muun muas\u00adsa alla olevat:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>N\u00e4yt\u00adt\u00f6\u00adker\u00adrat<\/li><li>Yri\u00adtyk\u00adse\u00adsi koti\u00adsi\u00advuil\u00adle siir\u00adty\u00adneet asiakkaat<\/li><li>Yhteyt\u00adt\u00e4 otta\u00adneet asiakkaat<\/li><\/ul>\n\n\n\n<p>Lis\u00e4k\u00adsi voi\u00addaan toki mita\u00adta hyvin tar\u00adkas\u00adti samo\u00adja asioi\u00adta kuin esi\u00admer\u00adkik\u00adsi <a href=\"https:\/\/kubla.fi\/blogi\/millainen-on-tehokas-google-ads-hakusanamainos\/\">Google Ads-hakusa\u00adna\u00admai\u00adnon\u00adnas\u00adsa<\/a>, mut\u00adta t\u00e4r\u00adkeim\u00adpi\u00e4 mitat\u00adta\u00advia asioi\u00adta ovat yll\u00e4 ole\u00advat. N\u00e4in tavoi\u00adte pysyy sel\u00adke\u00e4\u00adn\u00e4. Alla kui\u00adten\u00adkin tar\u00adkem\u00admas\u00adta rapor\u00adtis\u00adta mal\u00adli joka on mai\u00adnon\u00adnan opti\u00admoin\u00adtia var\u00adten v\u00e4lt\u00adt\u00e4\u00adm\u00e4\u00adt\u00f6n mut\u00adta lopul\u00adta yri\u00adtys\u00adp\u00e4\u00e4t\u00adt\u00e4\u00adj\u00e4l\u00adle t\u00e4r\u00adkeim\u00adm\u00e4t tie\u00addot ja seu\u00adrat\u00adta\u00advat mit\u00adta\u00adrit mah\u00adtu\u00advat kol\u00admeen t\u00e4r\u00adkeim\u00adp\u00e4\u00e4n yll\u00e4 mai\u00adnit\u00adtuun tekij\u00e4\u00e4n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-somen-malliraportti-facebook\">Somen malliraportti: Facebook<\/h3>\n\n\n\n<p>Alla on mal\u00adli mai\u00adnon\u00adnan rapor\u00adtis\u00adta Face\u00adbook-mai\u00adnon\u00adnas\u00adsa mar\u00adras\u00adkuul\u00adta 2020. Mai\u00adnon\u00adnan seu\u00adraa\u00admi\u00adseen ja joh\u00addol\u00adle rapor\u00adtoin\u00adtiin hyv\u00e4\u00adn\u00e4 ty\u00f6\u00adka\u00adlu\u00adna voi\u00addaan pit\u00e4\u00e4 esi\u00admer\u00adkik\u00adsi <a href=\"https:\/\/www.swydo.com\" target=\"_blank\" rel=\"noreferrer noopener\">Swy\u00addo-ohjel\u00admis\u00adtoa<\/a> jol\u00adla pys\u00adtyt raken\u00adta\u00admaan halua\u00adma\u00adsi rapor\u00adtit hyvin hel\u00adpos\u00adti ilman sen suu\u00adrem\u00adpaa koke\u00admus\u00adta. Vali\u00adtet\u00adta\u00advas\u00adti Googlen omaa ilmais\u00adta <a href=\"https:\/\/datastudio.google.com\" target=\"_blank\" rel=\"noreferrer noopener\">Data Stu\u00addio ohjel\u00admis\u00adtoa<\/a> et voi k\u00e4yt\u00adt\u00e4\u00e4 Face\u00adbook-raport\u00adtien tai mui\u00adden\u00adkaan some-raport\u00adtien laa\u00adti\u00admi\u00adseen ilman kal\u00adlis\u00adta <a href=\"https:\/\/supermetrics.com\" target=\"_blank\" rel=\"noreferrer noopener\">Super\u00admet\u00adrix-ohjel\u00admis\u00adtoa<\/a>. Suo\u00adsit\u00adte\u00adlem\u00adme siis k\u00e4yt\u00adt\u00e4\u00adm\u00e4\u00e4n Swy\u00addoa raport\u00adtien laa\u00adti\u00admi\u00adseen somesta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"583\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook-1024x583.png\" alt=\"Somen malliraportti Facebook\" class=\"wp-image-9534\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook-1024x583.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook-300x171.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook-768x437.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook-1536x875.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-Facebook.png 1714w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mitattavia-asioita-mainonnan-tekij-lle-mainonnan-optimointia-varten\">Mitattavia asioita mainonnan tekij\u00e4lle mainonnan optimointia varten<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>Amount spent \u2192 mai\u00adnon\u00adtaan k\u00e4y\u00adtet\u00adty&nbsp;summa<\/li><li>Reach \u2192 tavoi\u00adtet\u00adtu\u00adjen hen\u00adki\u00adl\u00f6i\u00adden&nbsp;m\u00e4\u00e4r\u00e4<\/li><li>Impres\u00adsions \u2192 mai\u00adnos\u00adn\u00e4yt\u00adt\u00f6\u00adjen&nbsp;m\u00e4\u00e4r\u00e4<\/li><li>Frequency \u2192 kuin\u00adka mon\u00adta ker\u00adtaa sama hen\u00adki\u00adl\u00f6 on kes\u00adki\u00adm\u00e4\u00e4\u00adrin n\u00e4h\u00adnyt mainoksesi<\/li><li>Link clicks \u2192 kuin\u00adka moni on siir\u00adty\u00adnyt mai\u00adnok\u00adsen lin\u00adkis\u00adt\u00e4 yri\u00adtyk\u00adse\u00adsi kotisivuille<\/li><li>Link <span class=\"caps\">CTR<\/span> \u2192 lin\u00adkin Click Through Rate eli kuin\u00adka moni ihmi\u00adnen pro\u00adsen\u00adtu\u00adaa\u00adli\u00adses\u00adti on kli\u00adkan\u00adnut mai\u00adnok\u00adse\u00adsi link\u00adki\u00e4 (eri\u00adtyi\u00adses\u00adti t\u00e4t\u00e4 mit\u00adta\u00adria k\u00e4y\u00adte\u00adt\u00e4\u00e4n mai\u00adnon\u00adnan opti\u00admoin\u00adtiin kana\u00advas\u00adta riip\u00adpu\u00admat\u00adta esi\u00admer\u00adkik\u00adsi Googlen hakusa\u00adna\u00admai\u00adnon\u00adnas\u00adsa, some-mai\u00adnon\u00adnas\u00adsa ja bannerimainonnassa)<\/li><li>Mik\u00e4\u00adli <span class=\"caps\">CTR<\/span> on pie\u00adni niin t\u00e4s\u00ads\u00e4 tapauk\u00adses\u00adsa mai\u00adnok\u00adse\u00adsi ei kiin\u00adnos\u00adta koh\u00addey\u00adlei\u00ads\u00f6\u00e4. Some-mai\u00adnon\u00adnas\u00adsa CTR-luvun tuli\u00adsi olla puo\u00adles\u00adta pro\u00adsen\u00adtis\u00adta yl\u00f6s\u00adp\u00e4in kun taas Googlen hakusa\u00adna\u00admai\u00adnon\u00adnas\u00adsa vas\u00adtaa\u00advan luvun tulee olla muu\u00adta\u00admis\u00adsa pro\u00adsen\u00adteis\u00adsa kos\u00adka asia\u00adkas jo val\u00admiik\u00adsi etsii tie\u00adtoa \u201cgooglaa\u00admal\u00adla\u201d.<\/li><li>All clicks \u2192 t\u00e4h\u00e4n lue\u00adtaan kaik\u00adki mai\u00adnok\u00adsen klik\u00adkaa\u00admi\u00adset kuten esimerkiksi<\/li><li>Yri\u00adtyk\u00adse\u00adsi Face\u00adbook-sivuil\u00adle siirtyminen<\/li><li>Yri\u00adtyk\u00adse\u00adsi koti\u00adsi\u00advuil\u00adle siirtyminen<\/li><li>Mai\u00adnok\u00adsen tykk\u00e4\u00e4minen<\/li><li>Mai\u00adnok\u00adsen kommentointi<\/li><li>Mai\u00adnok\u00adsen jakaminen<\/li><li><span class=\"caps\">CTR<\/span> \u2192 Click Through Rate eli kuin\u00adka moni mai\u00adnok\u00adsen n\u00e4h\u00adneis\u00adt\u00e4 on kli\u00adkan\u00adnut mainosta<\/li><li>Post enga\u00adge\u00adment \u2192 Kuin\u00adka moni mai\u00adnok\u00adsen n\u00e4h\u00adneis\u00adt\u00e4 asiak\u00adkais\u00adta on sitou\u00adtu\u00adnut mainokseen<\/li><\/ul>\n\n\n\n<p><em>Jut\u00adtu jat\u00adkuu alempana\u2026<\/em><\/p>\n\n\n\n<div class=\"wp-block-group ctablokki has-text-color has-background\" style=\"color:#ffffff;background-color:#3d3d3d\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Haluat\u00adko aloit\u00adtaa digi\u00adtaa\u00adli\u00adsen mark\u00adki\u00adnoin\u00adnin tai tehos\u00adtaa nykyis\u00adt\u00e4 teke\u00admis\u00adt\u00e4? Autam\u00adme mielell\u00e4mme!<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading ctatitle\">Lue tarkemmin digitaalisen mainonnan palveluistamme ja ota rohkeasti yhteytt\u00e4.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/kubla.fi\/palvelut\/\" style=\"border-radius:6px;background-color:#61ce70\" target=\"_blank\" rel=\"noreferrer noopener\">Tutus\u00adtu digi\u00adtaa\u00adli\u00adsen mai\u00adnon\u00adnan palveluihimme<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-somen-malliraportti-linkedin\">Somen malliraportti: LinkedIn<\/h3>\n\n\n\n<p>Yri\u00adtys\u00adp\u00e4\u00e4t\u00adt\u00e4\u00adj\u00e4l\u00adle t\u00e4r\u00adkeim\u00adm\u00e4t mitat\u00adta\u00advat asiat my\u00f6s Lin\u00adke\u00addIn-rapor\u00adtis\u00adsa ovat k\u00e4y\u00adt\u00e4n\u00adn\u00f6s\u00ads\u00e4 tavoi\u00adte\u00adtut poten\u00adti\u00adaa\u00adli\u00adset asiak\u00adkaat (impres\u00adsiot), mai\u00adnok\u00adses\u00adta koti\u00adsi\u00advuil\u00adle siir\u00adty\u00adneet asiak\u00adkaat ja esi\u00admer\u00adkik\u00adsi kes\u00adki\u00adm\u00e4\u00e4\u00adr\u00e4i\u00adnen klik\u00adkaus\u00adhin\u00adta (<span class=\"caps\">CPC<\/span> eli cost per&nbsp;click).<\/p>\n\n\n\n<p>Kuten alla ole\u00advas\u00adta Lin\u00adke\u00addIn-rapor\u00adtis\u00adta huo\u00adma\u00adtaan niin seu\u00adrat\u00adta\u00advat asiat ovat some-kana\u00advas\u00adta riip\u00adpu\u00admat\u00adta samo\u00adja. <a href=\"https:\/\/kubla.fi\/blogi\/linkedin-mainonnan-hinta\/\">Lin\u00adke\u00addI\u00adnis\u00ads\u00e4<\/a> voi\u00addaan kui\u00adten\u00adkin odot\u00adtaa huo\u00admat\u00adta\u00advas\u00adti kor\u00adkeam\u00adpaa klik\u00adki\u00adhin\u00adtaa kuin esi\u00admer\u00adkik\u00adsi Face\u00adboo\u00adkis\u00adta tai Ins\u00adta\u00adgra\u00admis\u00adta. Jokai\u00adnen Lin\u00adke\u00addI\u00adnis\u00adt\u00e4 yri\u00adtyk\u00adse\u00adsi koti\u00adsi\u00advuil\u00adle siir\u00adty\u00adnyt asia\u00adkas taas on kui\u00adten\u00adkin yri\u00adtyk\u00adsel\u00adle\u00adsi poten\u00adti\u00adaa\u00adli\u00adsem\u00adpi kuin muis\u00adta sosi\u00adaa\u00adli\u00adsen median kana\u00advis\u00adta. Et siis mak\u00adsa tur\u00adhas\u00adta vaik\u00adka mai\u00adnon\u00adta Lin\u00adke\u00addI\u00adnis\u00adsa on kalliimpaa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"579\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn-1024x579.png\" alt=\"Somen malliraportti LinkedIn\" class=\"wp-image-9535\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn-1024x579.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn-300x170.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn-768x434.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn-1536x868.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-some-LinkedIn.png 1546w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-somen-malliraportti-tarkasta-kohdennuksesta-somessa\">Somen malliraportti tarkasta kohdennuksesta somessa<\/h2>\n\n\n\n<p>Mik\u00e4\u00adli halu\u00adtaan astua syv\u00e4\u00e4n p\u00e4\u00e4\u00adtyyn mai\u00adnon\u00adnan mit\u00adtaa\u00admi\u00adses\u00adsa somes\u00adsa niin tar\u00advi\u00adtaan tark\u00adkaa mit\u00adtaa\u00admis\u00adta koh\u00adde\u00adryh\u00admis\u00adt\u00e4 ja nii\u00adden toi\u00admi\u00advuu\u00addes\u00adta. Edel\u00adli\u00adset mal\u00adlit oli\u00advat yri\u00adtys\u00adjoh\u00addol\u00adle kuu\u00adkausit\u00adtai\u00adses\u00adta rapor\u00adtis\u00adta kun taas mai\u00adnon\u00adnan toi\u00admi\u00advuu\u00adden mit\u00adtaa\u00admi\u00adsek\u00adsi ja opti\u00admoi\u00admi\u00adsek\u00adsi on v\u00e4lt\u00adt\u00e4\u00adm\u00e4\u00adt\u00f6n\u00adt\u00e4 tar\u00adkas\u00adtel\u00adla my\u00f6s mai\u00adnos-koh\u00adde\u00adryh\u00adm\u00e4-yhdis\u00adtel\u00admien toimivuutta.<\/p>\n\n\n\n<p>Alla on nos\u00adtet\u00adtu esil\u00adle eri\u00adlai\u00adsia koh\u00adde\u00adryh\u00admi\u00e4 kuten t\u00e4s\u00ads\u00e4 tapauksessa<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pros\u00adpek\u00adtoi\u00adva - koh\u00adde\u00adryh\u00adm\u00e4\u00adn\u00e4 t\u00e4y\u00adsin uudet pros\u00adpek\u00adtoi\u00addut asiakkaat<\/li><li>Yri\u00adtys\u00admai\u00adnon\u00adta - ylei\u00adses\u00adti yri\u00adtys\u00adp\u00e4\u00e4t\u00adt\u00e4\u00adj\u00e4t kuten yri\u00adtys\u00adten johtoryhm\u00e4t<\/li><li>Opis\u00adke\u00adli\u00adjat<\/li><li>Is\u00e4n\u00adp\u00e4i\u00adv\u00e4 - mai\u00adnon\u00adtaa voi\u00addaan koh\u00addis\u00adtaa my\u00f6s las\u00adten luku\u00adm\u00e4\u00e4\u00adr\u00e4n mukaan vanhemmille<\/li><li>Kulut\u00adta\u00adjat<\/li><\/ul>\n\n\n\n<p>Mai\u00adnon\u00adnan opti\u00admoin\u00adnis\u00adsa t\u00e4r\u00adkeim\u00adpi\u00e4 luku\u00adja ovat jo yll\u00e4 mai\u00adni\u00adtut tavoi\u00adte\u00adtut hen\u00adki\u00adl\u00f6t, sivuil\u00adle siir\u00adty\u00adneet hen\u00adki\u00adl\u00f6t ja yhteyt\u00adt\u00e4 otta\u00adneet asiak\u00adkaat. Alla ole\u00advas\u00adta rapor\u00adtis\u00adta seu\u00adra\u00adtaan eri\u00adtyi\u00adses\u00adti sivuil\u00adle siir\u00adty\u00adnei\u00adden luku\u00adm\u00e4\u00e4\u00adr\u00e4\u00e4 \u201cLink Clicks\u201d ja mai\u00adnok\u00adses\u00adta kiin\u00adnos\u00adtu\u00adnei\u00adden ja kli\u00adkan\u00adnei\u00adden m\u00e4\u00e4\u00adr\u00e4\u00e4 \u201cClicks\u201d ja <span class=\"caps\">CTR<\/span> \u201cClick through rate\u201d lukua mai\u00adnon\u00adnan optimoimiseksi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"636\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook-1024x636.png\" alt=\"Somen malliraportti tarkka kohdennus\" class=\"wp-image-9536\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook-1024x636.png 1024w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook-300x186.png 300w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook-768x477.png 768w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook-1536x955.png 1536w, https:\/\/kubla.fi\/wp-content\/uploads\/Malliraportti-tarkasti-kohdennettu-some-Facebook.png 1548w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kuinka-useasti-somen-raporttia-tulisi-seurata\">Kuinka useasti somen raporttia tulisi seurata?<\/h2>\n\n\n\n<p>Somes\u00adta saa\u00adta\u00advia tulok\u00adsia tulee mita\u00adta kuu\u00adkausit\u00adtain ja panos\u00adtaa mark\u00adki\u00adnoin\u00adti\u00adbud\u00adjet\u00adti toi\u00admi\u00advim\u00adpiin koh\u00adde\u00adryh\u00admiin ja mai\u00adnok\u00adsiin. Lii\u00adan har\u00advoin tapah\u00adtu\u00adval\u00adla mit\u00adtaa\u00admi\u00adsel\u00adla tulet huk\u00adkaa\u00admaan aikaa ja rahaa. Mit\u00adtaa siis jat\u00adku\u00advas\u00adti tuloksia.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-miten-p-sen-eteenp-in\">Miten p\u00e4\u00e4sen eteenp\u00e4in?<\/h2>\n\n\n\n<p>Kublan tii\u00admi aut\u00adtaa mie\u00adluus\u00adti yri\u00adtys\u00adt\u00e4\u00adsi lait\u00adta\u00admaan rapor\u00adtit kun\u00adtoon! Mik\u00e4\u00adli et vie\u00adl\u00e4 mit\u00adtaa tulok\u00adsia somes\u00adta niin kysy nyt&nbsp;lis\u00e4\u00e4.<\/p>\n\n\n\n<a uk-scroll class=\"uk-button uk-button-primary\" href=\"#ota-yhteytta\">Ota yhteyt\u00adt\u00e4!<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Sosi\u00adaa\u00adli\u00adsen median pos\u00adtaus\u00adten teke\u00admi\u00adnen ja sosi\u00adaa\u00adli\u00adses\u00adta medias\u00adta saa\u00adta\u00adva <span class=\"caps\">MITAT\u00adTA\u00adVA<\/span> tulos ovat kak\u00adsi t\u00e4y\u00adsin eri asi\u00adaa. Sik\u00adsi p\u00e4\u00e4\u00adtin teh\u00add\u00e4 lyhyen kir\u00adjoi\u00adtuk\u00adsen sosi\u00adaa\u00adli\u00adsen median rapor\u00adtin tar\u00adkoi\u00adtuk\u00adses\u00adta ja sosi\u00adaa\u00adli\u00adsen median tulos\u00adten mitat\u00adta\u00advuu\u00addes\u00adta. Artik\u00adke\u00adlis\u00adta l\u00f6y\u00adtyy my\u00f6s somen mal\u00adli\u00adra\u00adport\u00adti sek\u00e4 Face\u00adboo\u00adkiin ett\u00e4 Lin\u00adke\u00addI\u00adniin. Miten somes\u00adta saa\u00adtu\u00adja tulok\u00adsia voi mita\u00adta? Somes\u00adta saa\u00adtu\u00adja tulok\u00adsia voit mita\u00adta kah\u00addel\u00adla taval\u00adla: kana\u00advan omil\u00adla ana\u00ad\u00adly\u00ad\u00adtiik\u00ad\u00adka-ty\u00f6\u00ad\u00adka\u00ad\u00adluil\u00ad\u00adla&nbsp;ja&nbsp; lis\u00e4ksi&nbsp;[\u2026]<\/p>\n","protected":false},"author":44,"featured_media":9537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[244],"tags":[279,277],"class_list":["post-9533","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-some-maksulliset-keinot","tag-mittaaminen","tag-tyokalut"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Somen malliraportti ja sen lukeminen yritt\u00e4j\u00e4n n\u00e4k\u00f6kulmasta - Kubla<\/title>\n<meta name=\"description\" content=\"Somen malliraportti ja sen lukeminen ovat olleet kysyttyj\u00e4 aiheita yritysasiakkaidemme keskuudessa. 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