{"id":9729,"date":"2021-04-13T00:19:33","date_gmt":"2021-04-12T21:19:33","guid":{"rendered":"https:\/\/kubla.fi\/?p=9729"},"modified":"2022-07-06T14:28:33","modified_gmt":"2022-07-06T11:28:33","slug":"facebook-mainoksen-rakenne","status":"publish","type":"post","link":"https:\/\/kubla.fi\/blogi\/facebook-mainoksen-rakenne\/","title":{"rendered":"Facebook mainoksen rakenne"},"content":{"rendered":"\n<p>Mai\u00adnon\u00adta Face\u00adboo\u00adkis\u00adsa on taa\u00adtus\u00adti jokai\u00adsel\u00adle jos\u00adsain m\u00e4\u00e4\u00adrin tut\u00adtua. Saa\u00adtat olla kokeil\u00adlut sit\u00e4 tai v\u00e4hin\u00adt\u00e4\u00e4n\u00adkin kuul\u00adlut lukui\u00adsis\u00adta mah\u00addol\u00adli\u00adsuuk\u00adsis\u00adta, joi\u00adta Face\u00adbook-mai\u00adnon\u00adnan mai\u00adnos\u00adty\u00f6\u00adka\u00adlu nimel\u00adt\u00e4 <a href=\"https:\/\/business.facebook.com\" target=\"_blank\" rel=\"noreferrer noopener\">Face\u00adbook Busi\u00adness Mana\u00adger<\/a> tar\u00adjo\u00adaa. <strong>Suo\u00adma\u00adlai\u00adsis\u00adta noin puo\u00adlet <\/strong>selaa Face\u00adboo\u00adkia kan\u00adnet\u00adta\u00adval\u00adlaan, table\u00adtil\u00adlaan tai puhe\u00adli\u00admel\u00adlaan, mik\u00e4 saa mai\u00adnos\u00adta\u00adjat ryn\u00adni\u00adm\u00e4\u00e4n apa\u00adjil\u00adle. Kun kil\u00adpai\u00adlu on kovaa, t\u00e4y\u00adtyy jou\u00adkos\u00adta erot\u00adtua hyv\u00e4l\u00adl\u00e4 mai\u00adnok\u00adsel\u00adla sek\u00e4 t\u00e4s\u00adm\u00e4l\u00adli\u00adsel\u00adl\u00e4 koh\u00adden\u00adnuk\u00adsel\u00adla <a href=\"https:\/\/kubla.fi\/blogi\/facebook-audiences\/\">Face\u00adbook Audiences<\/a> -ty\u00f6\u00adka\u00adlua hy\u00f6\u00addyn\u00adt\u00e4en. Mil\u00adlai\u00adnen on Face\u00adbook mai\u00adnok\u00adsen raken\u00adne, ja mik\u00e4 tekee Face\u00adbook-mai\u00adnok\u00adses\u00adta tehokkaan?<\/p>\n\n\n\n<p>Face\u00adbook-mai\u00adnon\u00adta on usein kus\u00adtan\u00adnus\u00adte\u00adho\u00adkas tapa <strong>lis\u00e4\u00adt\u00e4 myyn\u00adti\u00e4<\/strong>, <strong>hank\u00adkia lii\u00adde\u00adj\u00e4<\/strong>, <strong>kas\u00advat\u00adtaa kiin\u00adnos\u00adtu\u00adnut\u00adta ylei\u00ads\u00f6\u00e4 <\/strong>tai <strong>raken\u00adtaa luot\u00adta\u00admus\u00adta<\/strong>. Kun teet mai\u00adnon\u00adtaa Face\u00adboo\u00adkis\u00adsa, koh\u00addis\u00adta kat\u00adse yhden tavoit\u00adteen saa\u00advut\u00adta\u00admi\u00adseen useam\u00adman sijaan \u2013 voit esi\u00admer\u00adkik\u00adsi yhdel\u00adl\u00e4 mai\u00adnok\u00adsel\u00adla raken\u00adtaa luot\u00adta\u00admus\u00adta ja toi\u00adsel\u00adla pyr\u00adki\u00e4 teke\u00adm\u00e4\u00e4n myynti\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-mainos-on-usein-osa-myyntitunnelia\">Facebook-mainos on usein osa myyntitunnelia<\/h2>\n\n\n\n<p>Ennen kuin k\u00e4y\u00add\u00e4\u00e4n l\u00e4pi Face\u00adbook mai\u00adnok\u00adsen raken\u00adne, tar\u00adkas\u00adtel\u00adlaan koko\u00adnai\u00adsuut\u00adta hie\u00adman Face\u00adbook Busi\u00adness Mana\u00adge\u00adria kau\u00adem\u00adpaa. Myyn\u00adti\u00adtun\u00adne\u00adli tun\u00adne\u00adtaan my\u00f6s nimel\u00adl\u00e4 myyn\u00adti\u00adput\u00adki, joka kai\u00adkes\u00adsa yksin\u00adker\u00adtai\u00adsuu\u00addes\u00adsaan tar\u00adkoit\u00adtaa poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan kul\u00adke\u00admaa pol\u00adkua. T\u00e4m\u00e4 pol\u00adku saa alkun\u00adsa sii\u00adt\u00e4, kun poten\u00adti\u00adaa\u00adli\u00adnen asia\u00adkas ensim\u00adm\u00e4i\u00adsen ker\u00adran n\u00e4kee sis\u00e4l\u00adt\u00f6\u00e4\u00adsi ja lop\u00adpuu useim\u00admi\u00adten sii\u00adhen, ett\u00e4 h\u00e4nes\u00adt\u00e4 tulee mak\u00adsa\u00adva asiakas.<\/p>\n\n\n\n<p>K\u00e4y\u00adt\u00e4n\u00adn\u00f6s\u00ads\u00e4 myyn\u00adti\u00adtun\u00adne\u00adli voi saa\u00adda alkun\u00adsa esi\u00admer\u00adkik\u00adsi Face\u00adbook-mai\u00adnok\u00adses\u00adta, joka ohjaa poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan t\u00e4t\u00e4 tar\u00adkoi\u00adtus\u00adta var\u00adten raken\u00adne\u00adtul\u00adle las\u00adkeu\u00adtu\u00admis\u00adsi\u00advul\u00adle ja siel\u00adt\u00e4 ilmai\u00adsen liit\u00adty\u00admis\u00adlah\u00adjan tai -edun hou\u00adkut\u00adte\u00adle\u00adma\u00adna vaik\u00adka\u00adpa s\u00e4hk\u00f6postilistalle.<\/p>\n\n\n\n<p>Kun Face\u00adbook mai\u00adnok\u00adsen raken\u00adne on oikean\u00adlai\u00adnen, hou\u00adkut\u00adte\u00adlee se poten\u00adti\u00adaa\u00adli\u00adsia asiak\u00adkai\u00adta tut\u00adki\u00admaan aihet\u00adta lis\u00e4\u00e4. Huo\u00adno mai\u00adnos sen sijaan ei saa ket\u00e4\u00e4n sukel\u00adta\u00admaan tunneliin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"940\" height=\"788\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne.jpg\" alt class=\"wp-image-9731\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne.jpg 940w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-300x251.jpg 300w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-768x644.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\"><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-millainen-on-facebook-mainoksen-rakenne\">Millainen on Facebook mainoksen rakenne?<\/h2>\n\n\n\n<p>Face\u00adbook mai\u00adnok\u00adsen raken\u00adne koos\u00adtuu tie\u00adtys\u00adti puhut\u00adte\u00adle\u00advas\u00adta otsi\u00adkos\u00adta, mie\u00adlen\u00adkiin\u00adtoi\u00adses\u00adta mai\u00adnos\u00adteks\u00adtis\u00adt\u00e4, laa\u00adduk\u00adkaas\u00adta kuvas\u00adta tai videos\u00adta sek\u00e4 yti\u00admek\u00adk\u00e4\u00e4s\u00adt\u00e4 toi\u00admin\u00adta\u00adke\u00adhot\u00adtees\u00adta (<span class=\"caps\">CTA<\/span>, Call To Action) eli itse <strong>mai\u00adnok\u00adses\u00adta<\/strong>. N\u00e4m\u00e4 koh\u00adde\u00adryh\u00adm\u00e4l\u00adle n\u00e4ky\u00adv\u00e4t ele\u00admen\u00adtit ovat kui\u00adten\u00adkin ainoas\u00adtaan j\u00e4\u00e4\u00advuo\u00adren huip\u00adpu, sil\u00adl\u00e4 Face\u00adbook-mai\u00adnos itse asias\u00adsa koos\u00adtuu itse mai\u00adnok\u00adsen lis\u00e4k\u00adsi kah\u00addes\u00adta eri osas\u00adta, jot\u00adka tun\u00adne\u00adtaan nimel\u00adl\u00e4 <strong>kam\u00adpan\u00adja<\/strong> ja <strong>mai\u00adnos\u00adjouk\u00adko.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"413\" height=\"293\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-2.jpg\" alt=\"Facebook mainoksen rakenne - Uusi kampanja\" class=\"wp-image-9732\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-2.jpg 413w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-2-300x213.jpg 300w\" sizes=\"(max-width: 413px) 100vw, 413px\"><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-kampanja\">Kampanja<\/h3>\n\n\n\n<p>Kaik\u00adki alkaa mai\u00adnos\u00adkam\u00adpan\u00adjas\u00adta, jon\u00adka voit aja\u00adtel\u00adla koko mai\u00adnok\u00adsen perus\u00adta\u00adna. Mie\u00adti, mik\u00e4 on mai\u00adnon\u00adnan tavoi\u00adte, jon\u00adka poh\u00adjal\u00adta haluat mai\u00adnok\u00adse\u00adsi opti\u00admoi\u00adta\u00advan Face\u00adboo\u00adkin toi\u00admes\u00adta. T\u00e4m\u00e4 vai\u00adhe on t\u00e4r\u00adke\u00e4, sil\u00adl\u00e4 esi\u00admer\u00adkik\u00adsi tavoit\u00adteel\u00adla <strong>lii\u00adken\u00adne <\/strong>et v\u00e4lt\u00adt\u00e4\u00adm\u00e4t\u00adt\u00e4 onnis\u00adtu saa\u00admaan hyv\u00e4l\u00adl\u00e4\u00adk\u00e4\u00e4n mai\u00adnok\u00adsel\u00adla yht\u00e4 pal\u00adjon myyn\u00adti\u00e4 kuin valit\u00adse\u00admal\u00adla tavoit\u00adteek\u00adsi <strong>kon\u00adver\u00adsio<\/strong>.<\/p>\n\n\n\n<p><strong>Muu\u00adta\u00admia ylei\u00adsim\u00adpi\u00e4 tavoitteita:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Br\u00e4n\u00addin tun\u00adnet\u00adtuus<\/strong> \u2192 tavoit\u00adtee\u00adna lis\u00e4\u00adt\u00e4 tun\u00adnet\u00adtuut\u00adta yri\u00adtyk\u00adses\u00adt\u00e4, tuot\u00adtees\u00adta tai palvelusta.<\/li><li><strong>Lii\u00adken\u00adne \u2192<\/strong> tavoit\u00adtee\u00adna saa\u00adda lis\u00e4\u00e4 lii\u00adken\u00adnet\u00adt\u00e4 esi\u00admer\u00adkik\u00adsi verk\u00adko\u00adkaup\u00adpaan, sovel\u00adluk\u00adseen tai blogiin.<\/li><li><strong>Kon\u00adver\u00adsiot \u2192<\/strong> tavoit\u00adtee\u00adna kan\u00adnus\u00adtaa poten\u00adti\u00adaa\u00adlis\u00adta asia\u00adkas\u00adta lis\u00e4\u00e4\u00adm\u00e4\u00e4n tuot\u00adtei\u00adta ostos\u00adko\u00adriin, liit\u00adty\u00adm\u00e4\u00e4n s\u00e4h\u00adk\u00f6\u00adpos\u00adti\u00adlis\u00adtal\u00adle tai lataa\u00admaan sovellus.<\/li><\/ul>\n\n\n\n<p>Mai\u00adnos\u00adkam\u00adpan\u00adjan luo\u00admi\u00adnen k\u00e4yn\u00adnis\u00adtyy Face\u00adbook Busi\u00adness Managerissa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mainosjoukko\">Mainosjoukko<\/h3>\n\n\n\n<p>Mai\u00adnos\u00adjou\u00adkol\u00adla ker\u00adrot Face\u00adboo\u00adkil\u00adle sen, kuin\u00adka haluat mai\u00adnos\u00adta\u00adsi esi\u00adtet\u00adt\u00e4\u00adv\u00e4n. Mai\u00adnok\u00adsen luo\u00admi\u00adsen toi\u00adnen askel on siis mai\u00adnos\u00adjou\u00adkon raken\u00adta\u00admi\u00adnen, jos\u00adsa m\u00e4\u00e4\u00adrit\u00adte\u00adlet seu\u00adraa\u00advat&nbsp;asiat:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>mai\u00adnok\u00adsen kohderyhm\u00e4<\/li><li>mai\u00adnok\u00adsen budjetti<\/li><li>mai\u00adnok\u00adsen aikataulu<\/li><\/ul>\n\n\n\n<p>Yhdel\u00adl\u00e4 mai\u00adnos\u00adkam\u00adpan\u00adjal\u00adla voi olla useam\u00adpi mai\u00adnos\u00adjouk\u00adko, jois\u00adta jokai\u00adsel\u00adla on oma koh\u00adde\u00adryh\u00adm\u00e4, bud\u00adjet\u00adti sek\u00e4 aikataulu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-mainoksen-luova-sisalto\">Mainoksen luova sis\u00e4lt\u00f6<\/h3>\n\n\n\n<p>Vii\u00admei\u00adnen osa toi\u00admi\u00advan mai\u00adnok\u00adsen raken\u00adtees\u00adsa on lopul\u00adli\u00adnen mai\u00adnos, jon\u00adka koh\u00adde\u00adryh\u00adm\u00e4\u00adsi n\u00e4kee esi\u00admer\u00adkik\u00adsi uutis\u00adsy\u00f6t\u00adtees\u00ads\u00e4\u00e4n. Mai\u00adnos\u00adjou\u00adkon m\u00e4\u00e4\u00adrit\u00adt\u00e4\u00admi\u00adsen j\u00e4l\u00adkeen valit\u00adset mai\u00adnok\u00adsel\u00adle\u00adsi luo\u00advan sis\u00e4l\u00adl\u00f6n eli vaik\u00adka\u00adpa <a href=\"https:\/\/kubla.fi\/blogi\/facebook-kuvakoot\/\" target=\"_blank\" rel=\"noreferrer noopener\">kuvan<\/a> tai videon, teks\u00adtin ja sopi\u00advan toimintakutsupainikkeen.<\/p>\n\n\n\n<p><strong>Kuva<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Valit\u00adse kuva, joka on tie\u00addos\u00adto\u00adtyy\u00adpil\u00adt\u00e4\u00e4n .jpg tai .png.<\/li><li>Sy\u00f6\u00adte\u00adsi\u00adjoit\u00adte\u00adluun sopi\u00adva kuva\u00adsuh\u00adde on 1:1 ja tari\u00adna\u00adsi\u00adjoit\u00adte\u00adluun 9:16.<\/li><li>Vaik\u00adka teks\u00adtin m\u00e4\u00e4\u00adr\u00e4l\u00adle ei ole rajoi\u00adtus\u00adta, suo\u00adsi v\u00e4h\u00e4\u00adteks\u00adtis\u00adt\u00e4&nbsp;kuvaa.<\/li><\/ul>\n\n\n\n<p><strong>Video<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Suo\u00adsi lyhyi\u00adt\u00e4, mie\u00adlel\u00adl\u00e4\u00e4n alle 15 sekun\u00adnin mit\u00adtai\u00adsia videoi\u00adta mainoksessa.<\/li><li>Teks\u00adti\u00adt\u00e4 video, jos sii\u00adn\u00e4 on puhet\u00adta, sil\u00adl\u00e4 mai\u00adnok\u00adsia kat\u00adso\u00adtaan usein ilman&nbsp;\u00e4\u00e4nt\u00e4.<\/li><li>Var\u00admis\u00adta, ett\u00e4 videon <strong>t\u00e4r\u00adkein <\/strong>p\u00e4\u00e4\u00advies\u00adti on help\u00adpo ymm\u00e4r\u00adt\u00e4\u00e4 my\u00f6s ilman&nbsp;\u00e4\u00e4nt\u00e4.<\/li><\/ul>\n\n\n\n<p><strong>Teks\u00adti<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pid\u00e4 mai\u00adnok\u00adsen otsik\u00adko lyhye\u00adn\u00e4, jot\u00adta se n\u00e4kyy my\u00f6s mobiilissa.<\/li><li>Oiko\u00adlue teks\u00adti, sil\u00adl\u00e4 kir\u00adjoi\u00adtus\u00advir\u00adheet anta\u00advat ep\u00e4\u00adam\u00admat\u00adti\u00admai\u00adsen&nbsp;kuvan.<\/li><li>Useim\u00admi\u00adten lyhyem\u00adpi parem\u00adpi, mut\u00adta kokei\u00adle my\u00f6s pidem\u00adp\u00e4\u00e4 mainosteksti\u00e4.<\/li><\/ul>\n\n\n\n<p>Saa\u00adtat p\u00e4h\u00adk\u00e4il\u00adl\u00e4, valit\u00adset\u00adko mai\u00adnok\u00adseen kuvan vai videon. Videoi\u00adden kulu\u00adtus on jat\u00adku\u00advas\u00adsa nousus\u00adsa, joten eten\u00adkin video\u00admai\u00adnon\u00adtaa kan\u00adnat\u00adtaa kokeil\u00adla Face\u00adboo\u00adkis\u00adsa. Voit kiin\u00adnit\u00adt\u00e4\u00e4 poten\u00adti\u00adaa\u00adli\u00adsen asiak\u00adkaan huo\u00admion toden\u00adn\u00e4\u00adk\u00f6i\u00adsem\u00admin videol\u00adla kuin liik\u00adku\u00admat\u00adto\u00admal\u00adla kuval\u00adla, mik\u00e4 tekee videos\u00adta yli\u00advoi\u00admai\u00adsen suo\u00adsi\u00adkin mai\u00adnos\u00adta\u00adjien kes\u00adkuu\u00addes\u00adsa. Pid\u00e4 kui\u00adten\u00adkin huo\u00adli sii\u00adt\u00e4, ett\u00e4 video\u00admai\u00adnos on oikein opti\u00admoi\u00adtu eten\u00adkin mobii\u00adli\u00adlait\u00adtei\u00adden k\u00e4yt\u00adt\u00e4\u00adji\u00e4 ajatellen.<\/p>\n\n\n\n<div class=\"wp-block-group ctablokki has-text-color has-background\" style=\"background-color:#3d3d3d;color:#ffffff\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Kiin\u00adnos\u00adtaa\u00adko Face\u00adbook-mai\u00adnon\u00adnan aloit\u00adta\u00admi\u00adnen tai haluat\u00adko saa\u00adda tehot irti nykyi\u00adses\u00adt\u00e4 some-tekemisest\u00e4?<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"ctatitle wp-block-heading\">Lue tarkemmin <strong>Facebook-mainonnan palvelustamme<\/strong> ja ota rohkeasti yhteytt\u00e4!<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background\" href=\"https:\/\/kubla.fi\/palvelut\/facebook-ja-instagram-mainonta\/\" style=\"border-radius:6px;background-color:#61ce70\">Tutus\u00adtu Face\u00adbook-mai\u00adnon\u00adnan palveluun<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nain-luodaan-hyva-facebook-mainoksen-rakenne\">N\u00e4in luodaan hyv\u00e4 Facebook mainoksen rakenne<\/h2>\n\n\n\n<p>Se, mik\u00e4 toi\u00admii toi\u00adsel\u00adla, ei v\u00e4lt\u00adt\u00e4\u00adm\u00e4t\u00adt\u00e4 tuo tulok\u00adsia omal\u00adla koh\u00addal\u00adla\u00adsi. Suo\u00adsit\u00adte\u00adlem\u00adme tes\u00adtaa\u00admaan esi\u00admer\u00adkik\u00adsi A\/B-tes\u00adtauk\u00adsel\u00adla eri\u00adlai\u00adsia vaih\u00adtoeh\u00adto\u00adja. Hyv\u00e4 mai\u00adnos on hyvin suun\u00adni\u00adtel\u00adtu ja lop\u00adpuun asti mie\u00adtit\u00adty. Pys\u00e4h\u00addy het\u00adkek\u00adsi miet\u00adti\u00adm\u00e4\u00e4n: <strong>kenel\u00adle<\/strong>, <strong>mik\u00adsi <\/strong>ja<strong> min\u00adk\u00e4 takia<\/strong>? Poh\u00addi siis seu\u00adraa\u00advia asioita:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>kenel\u00adle <\/strong>haluat koh\u00adden\u00adtaa mai\u00adnok\u00adsen, jot\u00adta se on rele\u00advant\u00adti niil\u00adle, jot\u00adka sen n\u00e4kev\u00e4t?<\/li><li><strong>mik\u00adsi <\/strong>asiak\u00adkaan kan\u00adnat\u00adtai\u00adsi toi\u00admia juu\u00adri&nbsp;nyt?<\/li><li><strong>min\u00adk\u00e4 takia<\/strong> asiak\u00adkaan pit\u00e4i\u00adsi vali\u00adta sinun tuot\u00adtee\u00adsi tai palvelusi?<\/li><\/ul>\n\n\n\n<p>Nyt kun Face\u00adbook mai\u00adnok\u00adsen raken\u00adne on sel\u00adv\u00e4, ker\u00adra\u00adtaan l\u00e4pi hyv\u00e4n mai\u00adnok\u00adsen luo\u00admi\u00adnen k\u00e4y\u00adt\u00e4n\u00adn\u00f6n tasol\u00adla. Avaa Face\u00adbook-mai\u00adnos\u00adti\u00adli osoit\u00adtees\u00adsa Business.facebook.com, t\u00e4y\u00adt\u00e4 yri\u00adtyk\u00adse\u00adsi las\u00adku\u00adtus\u00adtie\u00addot ja pai\u00adna mai\u00adnos\u00adten hal\u00adlin\u00adnas\u00adsa (Ads Mana\u00adger) pai\u00adni\u00adket\u00adta \u201cLuo\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"733\" height=\"574\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-3.jpg\" alt=\"Facebook mainoksen tavoitteen valinta\" class=\"wp-image-9733\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-3.jpg 733w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-3-300x235.jpg 300w\" sizes=\"(max-width: 733px) 100vw, 733px\"><\/figure>\n\n\n\n<p>1. Voit luo\u00adda uuden kam\u00adpan\u00adjan tai k\u00e4yt\u00adt\u00e4\u00e4 ole\u00admas\u00adsa olevaa.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"724\" height=\"529\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-4.jpg\" alt=\"Facebook mainoksen rakenne - Mainosjoukko\" class=\"wp-image-9734\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-4.jpg 724w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-4-300x219.jpg 300w\" sizes=\"(max-width: 724px) 100vw, 724px\"><\/figure>\n\n\n\n<p>2. Halu\u00adtes\u00adsa\u00adsi voit nime\u00adt\u00e4 kam\u00adpan\u00adjan, mai\u00adnos\u00adjou\u00adkon sek\u00e4 mainoksen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"981\" height=\"864\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-5.jpg\" alt=\"Facebook kampanjan ajoitus\" class=\"wp-image-9735\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-5.jpg 981w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-5-300x264.jpg 300w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-5-768x676.jpg 768w\" sizes=\"(max-width: 981px) 100vw, 981px\"><\/figure>\n\n\n\n<p>3. M\u00e4\u00e4\u00adri\u00adt\u00e4 bud\u00adjet\u00adti, aika\u00adtau\u00adlu, koh\u00adde\u00adryh\u00adm\u00e4, sijoit\u00adte\u00adlut ja optimointi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"414\" height=\"694\" src=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-6.jpg\" alt=\"Mainoksen luova sis\u00e4lt\u00f6 Facebook\" class=\"wp-image-9736\" srcset=\"https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-6.jpg 414w, https:\/\/kubla.fi\/wp-content\/uploads\/facebook-mainoksen-rakenne-6-179x300.jpg 179w\" sizes=\"(max-width: 414px) 100vw, 414px\"><\/figure>\n\n\n\n<p>4. Valit\u00adse hen\u00adki\u00adl\u00f6l\u00adli\u00adsyys ja luo\u00adva sis\u00e4l\u00adt\u00f6 mainoksellesi.&nbsp;*<\/p>\n\n\n\n<p><em>* <span class=\"caps\">HUOM<\/span>! Mai\u00adnos\u00adku\u00advis\u00adsa ole\u00adval\u00adle teks\u00adtin m\u00e4\u00e4\u00adr\u00e4l\u00adle ei ole en\u00e4\u00e4 rajoi\u00adtus\u00adta, joka aiem\u00admin oli mak\u00adsi\u00admis\u00adsaan 20 % mai\u00adnos\u00adku\u00advan pin\u00adta-alas\u00adta. Face\u00adboo\u00adkin Text Over\u00adlay -ty\u00f6\u00adka\u00adlu ei t\u00e4ten ole en\u00e4\u00e4 k\u00e4y\u00adt\u00f6s\u00ads\u00e4. Voit siis nyky\u00ad\u00e4\u00e4n k\u00e4yt\u00adt\u00e4\u00e4 mai\u00adnos\u00adku\u00advaa, jos\u00adsa teks\u00adti\u00e4 on enemm\u00e4n.<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-kun-facebook-mainoksen-rakenne-on-kunnossa-ala-jata-mainosta-oman-onnensa-nojaan\">Kun Facebook mainoksen rakenne on kunnossa, \u00e4l\u00e4 j\u00e4t\u00e4 mainosta oman onnensa nojaan<\/h2>\n\n\n\n<p>Ei ole fik\u00adsua luo\u00adda mai\u00adnos\u00adta py\u00f6\u00adri\u00adm\u00e4\u00e4n kuu\u00adkau\u00addek\u00adsi sie\u00advoi\u00adsel\u00adla sum\u00admal\u00adla ja l\u00e4h\u00adte\u00e4 itse lomal\u00adle. Kun olet luo\u00adnut ja vah\u00advis\u00adta\u00adnut uuden kam\u00adpan\u00adjan, jon\u00adka Face\u00adbook on my\u00f6\u00adhem\u00admin ilmoit\u00adta\u00adnut hyv\u00e4k\u00adsy\u00adneen\u00ads\u00e4, palaa mai\u00adnos\u00adty\u00f6\u00adka\u00adluun <strong>muu\u00adta\u00adman p\u00e4i\u00adv\u00e4n sis\u00e4l\u00adl\u00e4<\/strong> tar\u00adkis\u00adta\u00admaan mai\u00adnok\u00adsen tila. Jos mai\u00adnos ei saa n\u00e4yt\u00adt\u00f6\u00adker\u00adto\u00adja ja klik\u00adkauk\u00adsia, on jokin pie\u00adles\u00ads\u00e4. T\u00e4l\u00adl\u00f6in kan\u00adnat\u00adtaa muo\u00adka\u00adta mai\u00adnok\u00adsen bud\u00adjet\u00adtia sek\u00e4 koh\u00adden\u00adnus\u00adta sen ver\u00adran, ett\u00e4 mai\u00adnos\u00adta\u00admi\u00adnen on mah\u00addol\u00adli\u00adsim\u00adman kus\u00adtan\u00adnus\u00adte\u00adho\u00adkas\u00adta ja j\u00e4rkev\u00e4\u00e4.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-facebook-mainonta-kannattaa-aloittaa-viimeistaan-tanaan\">Facebook-mainonta kannattaa aloittaa viimeist\u00e4\u00e4n t\u00e4n\u00e4\u00e4n!<\/h2>\n\n\n\n<p>Mit\u00e4 my\u00f6\u00adhem\u00admin aloi\u00adtat mai\u00adnos\u00adta\u00admi\u00adsen Face\u00adboo\u00adkis\u00adsa, sit\u00e4 enem\u00adm\u00e4n siel\u00adl\u00e4 kas\u00advaa kil\u00adpai\u00adlu ja n\u00e4in ollen my\u00f6s mai\u00adnon\u00adnan hin\u00adta. Kubla suo\u00adsit\u00adte\u00adlee\u00adkin mai\u00adnon\u00adnan aloit\u00adta\u00admis\u00adta nyt eik\u00e4 kuu\u00adkau\u00adden p\u00e4\u00e4s\u00adt\u00e4, jot\u00adta ehdit saa\u00admaan koh\u00adde\u00adryh\u00adm\u00e4\u00adsi huo\u00admion par\u00adhaa\u00adseen mah\u00addol\u00adli\u00adseen hin\u00adtaan. Jos kui\u00adten\u00adkin tun\u00adtuu, ettei aika tai osaa\u00admi\u00adnen rii\u00adt\u00e4, voit pyy\u00adt\u00e4\u00e4 meil\u00adt\u00e4 alan ammat\u00adti\u00adlai\u00adsen apua. Meil\u00adle Face\u00adbook mai\u00adnok\u00adsen raken\u00adne, hyv\u00e4n mai\u00adnok\u00adsen omi\u00adnai\u00adsuu\u00addet sek\u00e4 tehok\u00adkaan mai\u00adnon\u00adnan luo\u00admi\u00adnen on yht\u00e4 arki\u00adp\u00e4i\u00adv\u00e4is\u00adt\u00e4 hom\u00admaa kuin sinul\u00adle ken\u00adties kah\u00advin keit\u00adt\u00e4\u00admi\u00adnen. Ota siis yhteyt\u00adt\u00e4 roh\u00adkeas\u00adti vaik\u00adka&nbsp;heti!<\/p>\n\n\n\n<a uk-scroll class=\"uk-button uk-button-primary\" href=\"#ota-yhteytta\">Ota yhteyt\u00adt\u00e4!<\/a>\n","protected":false},"excerpt":{"rendered":"<p>Mai\u00adnon\u00adta Face\u00adboo\u00adkis\u00adsa on taa\u00adtus\u00adti jokai\u00adsel\u00adle jos\u00adsain m\u00e4\u00e4\u00adrin tut\u00adtua. Saa\u00adtat olla kokeil\u00adlut sit\u00e4 tai v\u00e4hin\u00adt\u00e4\u00e4n\u00adkin kuul\u00adlut lukui\u00adsis\u00adta mah\u00addol\u00adli\u00adsuuk\u00adsis\u00adta, joi\u00adta Face\u00ad\u00adbook-mai\u00ad\u00adnon\u00ad\u00adnan mai\u00adnos\u00adty\u00f6\u00adka\u00adlu nimel\u00adt\u00e4 Face\u00adbook Busi\u00adness Mana\u00adger tar\u00adjo\u00adaa. Suo\u00adma\u00adlai\u00adsis\u00adta noin puo\u00adlet selaa Face\u00adboo\u00adkia kan\u00adnet\u00adta\u00adval\u00adlaan, table\u00adtil\u00adlaan tai puhe\u00adli\u00admel\u00adlaan, mik\u00e4 saa mai\u00adnos\u00adta\u00adjat ryn\u00adni\u00adm\u00e4\u00e4n apa\u00adjil\u00adle. Kun kil\u00adpai\u00adlu on kovaa, t\u00e4y\u00adtyy jou\u00adkos\u00adta erot\u00adtua hyv\u00e4l\u00adl\u00e4 mai\u00adnok\u00adsel\u00adla sek\u00e4 t\u00e4s\u00adm\u00e4l\u00adli\u00adsel\u00adl\u00e4 koh\u00adden\u00adnuk\u00adsel\u00adla Face\u00adbook Audiences -ty\u00f6\u00adka\u00adlua hy\u00f6dynt\u00e4en.&nbsp;[\u2026]<\/p>\n","protected":false},"author":44,"featured_media":9737,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wp_typography_post_enhancements_disabled":false,"footnotes":""},"categories":[245],"tags":[272,274],"class_list":["post-9729","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-facebook-mainonta","tag-mainostieto","tag-toteutus"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v18.1 (Yoast SEO v24.7) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Facebook mainoksen rakenne - miten kampanja tehd\u00e4\u00e4n? 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